On the heels of the news that Tesla CEO Elon Musk's investment of $20 million in the Wisconsin Supreme Court race—including offers of $1 million checks to individual voters—didn't manage to swing the election in the Republican Party's favor, the Trump administration adviser's electric car company learned of more trouble: Tesla's global sales declined by 13% in the first quarter of 2025, dropping to their lowest point in nearly three years.
The plunge in sales was evident across markets, even in countries where Musk hasn't sparked outrage by embedding himself into politics by bankrolling and supporting far-right candidates and groups.
In Norway, The New York Times noted, electric cars account for more than 90% of new car sales—but among Norwegians, whose prime minister recently rebuked Musk's involvement in the political systems of Germany and the U.K.—Tesla sales have nearly matched the global trend so far this year, declining by more than 12% in the first quarter.
Sales in other European countries were even more dire in the first three months of 2025—down 41% in France, 50% in the Netherlands, and 55% in Sweden, where consumers have Musk's anti-labor practices to contend with in addition to his political activities in Europe.
Sweden's largest insurer said Wednesday it had sold its $160 million stake in Tesla after investing in the company since 2013, saying Tesla's workers' rights position violates its investment guidelines.
"The American people have gotten a crash course in what happens when the richest man in the world gets the keys to our country."
Musk, whose net worth is $386.6 billion, has long refused to sign a collective bargaining agreement with fewer than 200 mechanics in Sweden to ensure they earn a fair wage. Unionized mechanics in the country have been on strike for over a year.
One Norway Tesla owner told the Times that he "would never drive a Tesla again."
"It's a question of ethics," said urban planner Geir Rognlien Elgvin.
After pouring nearly $300 million into the 2024 elections in the U.S. to help President Donald Trump and other Republicans get elected, Musk has spent the past two months boasting of his push to cut public spending and government jobs—attacking the popular anti-poverty Social Security program as a "Ponzi scheme"; gutting the Department of Education, the Consumer Financial Protection Bureau, and other federal agencies; and pushing tens of thousands of civil servants out of their jobs through the Trump-created advisory body the Department of Government Efficiency (DOGE).
Adam Zuckerman, senior clean vehicles campaigner with government watchdog Public Citizen's climate program, said Wednesday that Tesla's most recent sales numbers illustrate how anger over Musk's activities—which has also been expressed with protests at Tesla dealerships—extends past U.S. borders.
"Tesla's plummeting sales show that consumers all over the world are sick of Elon Musk's attempt to promote dangerous far-right leaders, policies, and movements," said Zuckerman. "They are fed up with DOGE's effort to gut life-saving services and aid. Consumers want electric vehicles, not cruelty, fascism, racism, and neo-Nazism. Unless Musk changes course, Tesla sales will continue to decline."
A poll by Yahoo News and YouGov late last month found that two-thirds of Americans said they would not drive a Tesla, with a majority saying Musk himself was the reason for their distaste.
"Musk is driving our country into the ground," said Zuckerman when the poll was released. "If he continues, he could take Tesla and America's urgent transition to an electric future with it."
Tesla's plummeting sales contrast with global electric car sales overall, which are on the rise. Ford Moter, BMW, and Mercedes-Benz are among the automakers planning to soon introduce new electric vehicles.
"Previously consumers might have struggled to find other options than Tesla that really competed," Will Roberts of research firm Rho Motion told the Times. "That's now not the case."
Trump has attempted to shore up his benefactor and ally's company, holding an event on the White House lawn last month during which he praised Musk's electric cars and condemned protests at Tesla dealerships. He also suggested people who are turning away from Tesla are "Radical Left Lunatics" who are "trying to illegally and collusively boycott" the car company.
His administration has since doubled down on threatening people for vandalizing the cars or dealerships, with the president saying he would send them to El Salvador, where hundreds of people accused of being gang members have been sent to a prison in recent weeks.
But despite the show of loyalty, Trump was reportedly considering pulling back on Musk's front-and-center presence in the administration Wednesday.
Economic justice group Groundwork Collaborative said Musk's impending exit—which Trump denied was coming—is likely in response to Musk proving "to be a liability," but cautioned that rights advocates will still have to fight the Trump agenda even without Musk in the White House serving as a "special government employee."
"The American people have gotten a crash course in what happens when the richest man in the world gets the keys to our country," said Lindsay Owens, executive director of the group. "Musk's threat to Social Security, Medicare, and Medicaid has pushed consumer confidence to new lows. Businesses are pulling back on investments, and markets have plunged. Americans can now celebrate Musk's exit."
"But Musk's ouster is only the first step in achieving true liberation," said Owens. "He is a symptom of a broader disease, which is that billionaires are tightening their grip on our democracy. To cure the disease, we must put our power back in the hands of the people."
