'Are Your Grocery Bills Lower?' Ad Targets Soaring Price of Eggs Under Trump

As Republicans in Washington, D.C., work to give the wealthy more tax cuts by targeting programs that help millions of American families, critics on Friday called out U.S. President Donald for his "broken promises to working people."

The American Federation of Teachers (AFT) and MomsRising announced in a Friday statement that they partnered up for an electronic advertisement in New York City's Times Square that is set to run 20 hours a day for two weeks.

AFT president Randi Weingarten said that even as Trump "campaigned on the promise to lower grocery prices," his actions since taking office show his true priorities.

"While he is acting aggressively to lower taxes for the wealthy," said Weingarten, "we haven't seen that zeal to help the working class."

"Has the president lowered food prices? No. Has he reduced inflation? Has he spurred job growth? No," she continued. "Instead, he reserves his real efforts for the billionaire class: cutting taxes on the rich, slashing federal funding for kids, and firing dedicated public servants, while ignoring the plight of working Americans who need his help the most."

"Americans deserve a leader who is listening to our concerns and working to make our lives better."

As The New York Timesnoted on the eve of Trump's January inauguration, he spotlighted the high costs of groceries during a campaign stop in Erie, Pennsylvania crowd last September and told the crowd that "we're going to get the prices down."

The new 10-second ad displayed at W. 43rd St. and Broadway asks, "Are your grocery bills lower?" and points out that a dozen eggs cost $6.55 the day Trump took office versus $7.55 today.

The Trump administration's antitrust enforcers face mounting calls to crack down on U.S. egg producers accused of taking advantage of the bird flu crisis to hike prices, boost profits, and consolidate market power.

"This billboard is not just an ad but a sign that the American people—moms, educators, healthcare workers, and more—are working together to ensure the president keeps his word on the real-life kitchen-table issues like the cost of eggs," said Weingarten. "No matter who you voted for, Americans deserve a leader who is listening to our concerns and working to make our lives better."

The ad's debut came after Republicans in the U.S. House of Representatives advanced their budget resolution—which would slash healthcare and food aid to fund $4.5 trillion in tax giveaways to rich people and corporations—out of committee Thursday night, as Trump and the chair of his Department of Government Efficiency, billionaire Elon Musk, fired thousands of federal workers.

"What's happening in our country is no laughing matter to America's moms, who want the lawmakers we elect to reduce the cost of eggs, food, childcare, housing, and other essentials—not create chaos and hardship by handing the reins of government to unaccountable billionaires who are looking out only for themselves," said MomsRising executive director Kristin Rowe-Finkbeiner.

"This billboard is a reminder that Trump's fealty to the richest 1% can have a devastating impact on your safety, your family's future, and your wallets," she added. "The chaotic beginning of Trump's second term makes it easy to forget, but we have not forgotten his promise to address rising food costs for families across the nation. Moms, kids, and families deserve better."

Alex Jacquez, chief of policy and advocacy at Groundwork Collaborative, argued in a Friday opinion piece for MSNBC that "it may be unfair to hold a new administration accountable for broad-based price increases mere weeks after taking office. But Trump invited the criticism. Weeks before the election, he posted on his social media platform, Truth Social, that the prices of eggs and gas are 'OUT OF CONTROL!!!' and he promised that on 'DAY ONE' he would 'SLASH prices–so fast it'll make their heads spin."

"He consistently claimed he had a plan to bring down prices; now it's clear that he's stiffing the people he promised like so many lawyers and contractors before them," Jacquez wrote. "Americans are already taking notice. In a poll this week by YouGov/CBS News, a whopping 66% of voters said Trump's focus on lowering prices was 'not enough.'"

"Far from being geared to bring prices down, Trump's early policy priorities are likely to add to inflation," he continued, warning about the impacts of Trump's tariff agenda, the House Budget Committee's Thursday resolution, and Musk's "war on government workers, including the inspectors and scientists who monitor chickens—as an avian flu outbreak wreaks havoc on our egg supply."

Jacquez stressed that "if Trump were serious about lowering prices, then he'd be working to ensure that the wealthy and big corporations pay their fair share in taxes, not receive a massive giveaway. He'd be cracking down on monopolies and large corporations that use their market power to profit off consumers, not shutting down the agency that protects them."

"Unfortunately, it appears that Trump has pulled off another con job," he concluded. "Only this time, instead of the Atlantic City casinos left holding the bag, it's American families."