October, 20 2008, 12:24pm EDT
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Humorous TV Ad Featuring Animated Talking Moose to Greet Palin on the Stump
New Washington Post-ABC Poll Shows Palin Drags McCain Ticket Down
WASHINGTON
With new polls suggesting that Sarah Palin hinders John
McCain's chances of being elected, MoveOn.org Political Action released a new
30-second television ad featuring an animated talking Alaskan moose to highlight
the doubts most voters feel about McCain's judgment in picking her as his
running mate. A Washington Post-ABC poll released today shows that 52 per
cent of voters feel less confident about McCain because of his choice of Palin.
Among undecided and persuadable voters, only 35 percent have better views of
McCain's decision making because of his VP pick, far lower than the 57 percent
who feel good about Barack Obama's pick of Joe Biden.
The
Moose ad will follow Sarah Palin for the next two weeks and will air on
television in many of the towns and cities she is visiting. The ad uses humor
and an animated moose head to highlight Palin's utter lack of national security
credentials. The moose questions John McCain's judgment in choosing Sarah Palin
to be a heartbeat away from the presidency.
"Sarah Palin
has shown the country exactly who she is in the last seven weeks, and it's a
picture of someone ill-equipped to lead," said Eli Pariser, Executive Director
of MoveOn. "Her lack of experience and knowledge about critical issues our
country is facing makes her a liability to the McCain-Palin ticket and the more
attention she gets, the more it increases voter's doubts." MoveOn will
air the ad in markets the day before and the day of Palin's scheduled
appearance. The ad run will begin Monday in Las Vegas,
NV in advance on Palin's scheduled
Tuesday stop in the area.
In addition to Palin's much covered comments
about her foreign policy experience deriving from her state's proximity to
Russia, she has also mistakenly
linked 9-11 to Iraq and failed to show
an understanding of President Bush's pre-emptive war
strategy.
A test of "Trigger Happy" with a random sample
of voters in battleground states by Greenberg Quinlan Rosner Research showed it
to be one of the top ads of the electoral season in reducing voters' likelihood
of voting for John McCain.
"Most viewers seemed to
appreciate the lighthearted approach of this ad, but found the message deadly
serious," said Anna Greenberg of GQRR. "As hard as it is to move voters this
late in the election cycle, this ad created a significant movement against
McCain."
The
ad was produced by Jonathan Cranin, former Chief Creative Officer Worldwide of
McCann Worldgroup, who was one of the people behind the very successful E*Trade
"Baby" and MasterCard "Priceless" commercials.
View Ad At: https://www.youtube.com/watch?v=1Z48QhMZ85k
MoveOn is where millions mobilize for a better society--one where everyone can thrive. Whether it's supporting a candidate, passing legislation, or changing our culture, MoveOn members are committed to an inclusive and progressive future. We envision a world marked by equality, sustainability, justice, and love. And we mobilize together to achieve it.
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UPDATE : In response to President Biden’s announcement that he is no longer seeking reelection, MoveOn Political Action Executive Director Rahna Epting released the following statement:
“President Joe Biden‘s legacy is defined by defeating Donald Trump, restoring our nation’s commitment to our democracy, and delivering one of the most impressive domestic policy agendas in modern history. Just like he did in 2020, President Biden is making a tremendous personal sacrifice to preserve our democracy, putting the interest of the American people first, and he has the gratitude of our nation and our millions of members.
“Vice President Harris is tested and respected, and her voice is critically important at this moment. MoveOn and our members have her back and believe that those who share our commitment to winning this election and protecting our futures will do everything in their power to lift her up and stop Trump in his tracks.
MoveOn is more driven than ever to unifying the anti-Trump coalition and defeating Donald Trump and extremist MAGA Republicans once again in 2024. We are all in on electing Kamala Harris and Democrats to the U.S. House and Senate and we look forward to engaging our members and surge voters across the country to rise up and make their voices heard this fall.”
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