With the term of current Democratic National Committee chair Jaime Harrison expiring in the new year, Wikler said his focus will be on lifting up the needs of working-class people, improving communication strategies, and running a more aggressive political operation.
"The soul of the Democratic Party is the fight for working people," Wikler said. "Ours is the party that built the middle class, that won breakthroughs on civil rights, women's rights, workers' rights, freedom and opportunity for all—and has so much more to do."
Wikler, who got his start in state-level politics in his home state and later played a leading role at the national progressive advocacy group MoveOn, notes that while Trump and the Republicans made gains across the board against Democrats in the 2024 election, the swing was much less in Wisconsin where Wikler has rebuilt the party over recent years, taking back majorities in the state legislature and other key fights.
"What has made a difference in Wisconsin," he said, "can make a difference everywhere. We need a nationwide permanent campaign."
In an interview with the New York Times published Sunday, Wikler acknowledged that a significant explanation about the Democratic loss of the presidential race—as well as Republican's winning control of both chambers of Congress—was that too many voters simply don't believe Democrats take their economic concerns seriously or think the party is capable of addressing them.
"It's clear from this election that there are many voters, especially those hardest hit by rising prices, those who experienced the pandemic-era financial support slipping away, who voted primarily on the economy," he said. "We’ve seen in the United States and worldwide if you have to break pills in half to be able to afford your groceries, that is going to be the top-of-mind issue when you go to the ballot box."
The Democratic Party can win, Wikler argued, "when voters know that we're the ones fighting for them against those who will seek to rip them off to add an extra billion dollars to their bank account."
Calling Wikler a "party builder," The Nation's political correspondent John Nichols, also a Wisconsin native, said Wikler joins "an increasingly crowded list of contenders for the post, including Minnesota DFL chair Ken Martin, former Maryland Gov. Martin O’Malley and New York state Sen. James Skoufis."
In response to the announcement, former labor secretary Robert Reich gave his endorsement to Wikler in a Sunday blog post, calling him someone who "can turn the Democratic Party into a party that's once again on the side of the little guy."
With the Democratic Party in the midst of deep soul-searching following Vice President Kamala Harris' devastating defeat to Trump, progressives have called for a major rethink. Sen. Bernie Sanders (I-Vt.), who ran for the Democratic Party's presidential nomination both in 2016 and 2020 as a challenge to its corporate leanings, said last week that getting big money out of politics should be a top priority for the party's leadership going forward.
"If the Democratic Party is to become a democratic party, the first job of a new DNC Chair is to get super-PAC money out of Democratic primaries," Sanders said. "AIPAC and other billionaire-funded super-PACS cannot be allowed to select Democratic candidates."
Former Ohio state senator Nina Turner, a close Sanders' ally, said the same on Sunday, shortly after Wikler's announcement. "Every candidate running for DNC Chair must commit to getting dark money and corporate money out of the Party. Period," tweeted Turner.
Sanders, Turner, and other progressive voices have been adamant that without a real strategy to win back working-class families, the Democrats are lost.
Randi Weingarten, union president of the American Federation of Teachers, said Wikler "understands how to organize and communicate."
Reich embraced Wikler's call for a new, bolder organizing strategy as well as his record in Wisconsin. "Wikler organized and mobilized voters in a state that Republicans had rigged to ensure total dominance and control. Ben unrigged that system," Reich wrote. "He turned Wisconsin into a year-round organizing and fundraising powerhouse, winning seven of the last 10 statewide elections since he took over."
Reich also explained why it's important that someone like Wikler be the replacement for the outgoing Harrison, a former lobbyist and a staunch ally of the corporate wing of the Democratic Party establishment.
"For years, the Democratic National Committee has been little more than a fundraising machine, which means it's been tilted toward sources of big money—billionaires, big corporations, and Wall Street," argued Reich. "That's precisely the problem. That's why the DNC cut Bernie Sanders off at the knees when he ran against Hillary Clinton in 2016. That's why starting in the 1980s the Party began turning its back on the working class."
"There's no way the Party can speak for the majority of working people in America," concluded Reich, "when it's reluctant to bite the hands that feed it."
