Democratic politicians have begun trying to vent voters’ anger at their opponents by calling them names. Minnesota Gov. and former vice-presidential nominee Tim Walz recently called DOGE head Elon Musk a “South African nepo baby,” presenting him as an entitled foreigner. Similarly, U.S. Rep. Jasmine Crockett attracted attention by calling Texas Gov. Greg Abbott “Governor Hot Wheels.”
This name-calling may feel good for Democrats, but it just repeats the mistake of the recent past. Democrats lost the 2024 election due to their inordinate focus on President Donald Trump’s personal flaws, controversial statements, and criminal record as well as by offering a vague, bland policy agenda. What is needed now is a focus on policies—not personalities—though name-calling may still be a key tool, if they do it right.
Rather than focusing on the personal, Democrats should be using labels like “Pro-Cancer,” “Job-Killers,” “Anti-Constitution,” and “Healthcare-Cutters” to tar congressional Republicans. These may sound harsh, even outlandish. But they are true, highlighting in only a few words how Trump and Musk’s actions (and congressional acquiescence to them) will harm Americans in ways that matter to them.
The main objective right now should be not only hitting hard, but hitting smart—and saddling Republicans in Congress with the worst effects of Trump’s agenda using concise, aggressive terminology.
Only through a wave of sharp, crisp, and memorable verbal attacks on all Republicans to raise awareness of the most unpopular ill effects of Trump policies can Democrats force them to either distance themselves from the president or fully own his agenda. Think of the effectiveness of the Republican phrase “death panels,” a slanderous label used to describe the Affordable Care Act that helped contribute to the Democrats’ big loss in the 2010 midterms only two years after former President Barack Obama’s historic 2008 victory. Unlike “death panels,” labels like “Pro-Cancer,” “Anti-Constitution,” and “Job-Killers” have the benefit of being true.
Any Republican politician who has not vocally opposed Trump’s massive, multi-billion dollar National Institutes of Health cuts to institutions researching treatments for cancer, heart disease, and other illnesses should be label as “Pro-Cancer.” It is not unfair, it is a fact—if you are a politician weakening researchers’ ability to find cures and treatments for cancer, you are on the wrong side of the war against cancer. Opponents of Trump could theoretically form a broad base of opposition by forming local groups with names like “Cancer Survivors Against Cuts” to pressure Republicans in Congress to stand up and protect these funds. Even if the effort fails, as it likely will, these labels might prove potent against Republicans in 2026. This national issue can easily be framed locally given that every state has universities facing major cuts, and in many states and congressional districts, these universities and their health networks are among the top employers.
On that note, Democrats should be labeling Republicans as job killers, and not only because of the tens of thousands of federal workers Musk’s DOGE has fired, or because of the many jobs lost amid hiring freezes at universities (affecting whole university towns) and by businesses facing tariff uncertainty. Democrats can connect Musk’s interest in AI and self-driving cars to the fact that he and others in the Trump orbit, despite their ostensible opposition to job outsourcing, are more than happy to use technology to kill jobs. Job-killing congressional Republicans should be tied as closely as possible to Musk and anything unpopular about his business empire simply because of all they do to enable him.
To borrow a phrase used recently by Jamelle Bouie to characterize Trump’s policies, all Republican enablers of Trumpism should be considered “Anti-Constitutional” for supporting an assault on the separation of powers. Similarly, repeatedly calling congressional Republicans “Healthcare-Cutters” would call attention to the massive Medicaid cuts in next year’s budget and how they will affect regular people, which many Americans—including some who rely on Medicaid—seem to be unaware of amid these busy news cycles.
This name-calling may strike some as rude or radical. But being rude never seemed to hurt the Republicans, and right now, the danger for Democrats isn’t looking radical—it is looking weak. Moderates, and even some conservative voters, will have more respect for Democrats who are not feeble and can confidently call out Republican policies that will harm their lives. If they want to present themselves as more moderate, Democrats can frame themselves as “Anti-Recession Activists” and “Constitution Supporters.”
Many Democrats are refraining from going on the offensive, instead apparently waiting until enough conservative voters suffer from the economic pains of Trump’s policies. But the country cannot afford to wait. The main objective right now should be not only hitting hard, but hitting smart—and saddling Republicans in Congress with the worst effects of Trump’s agenda using concise, aggressive terminology. Democrats—liberals, progressives, moderates—are fighting for their way of life. It is time to act like it.
