The Democrats Need a Both/And Approach to Voter Outreach

After Barack Obama’s decisive victory in 2008, Democratic Party strategists fell under the sway of the notion that the future of their party’s dominance was insured because, as they put it, “demographics are destiny.”

Obama had performed well among a wide range of groups, but what captured the strategists’ attention was that he had won decisively among young voters, Black, Latino, and Asian American voters, and college educated women. Because these groups were growing in their percentage of the overall electorate, the strategists decided that Democrats would continue to win elections well into the future if they focused on the issues they determined would most appeal to these voters. Hence the phrase “demographics are destiny.”

They referred to their winning cohort as “the Obama coalition,” and in the years that followed the issues they elevated and their extensive voter outreach efforts were directed largely at cultivating and keeping that coalition together. In the process, they appeared to abandon outreach to a substantial number of other constituencies, especially white working-class voters, leaving the field wide open to their Republican opponents.

By viewing Black, Latino, and Asian American voters as monoliths, Democrats may be ignoring the complex composition of these groups.

Back in 2008-2009, the U.S. was reeling from the trauma of the Great Recession. Republicans, in an effort to deflect from their responsibility for the economic collapse, sought instead to exploit white voters’ feelings of unease and abandonment. The GOP preyed on their resentment and fears using racism and xenophobia as their weapons of choice. This strategy was embodied in the “birther movement” (Obama’s not one of us) and the “Tea Party” (“Democrats’ ideas about government don’t work for you. They only benefit ‘them’”—meaning Blacks, the poor, and immigrants).

In the next three elections, Democrats, relying on their new strategy of mobilizing their “Obama coalition” base, lost over 1,400 state and federal seats, giving Republicans control of both houses of Congress and the majority of governorships and state legislatures. One might have thought that Democrats would have learned from this comeuppance. Sadly, they did not.

Shortly after the 2014 midterms, I was at a meeting of the Democratic Party’s executive committee when the party’s pollster gave an upbeat presentation of what had been a stunning number of nationwide defeats. He claimed that there was good news from 2014: Democrats had kept their coalition together, winning the youth, Black, Latino, Asian, and educated women’s votes. Adding that “we just didn’t win enough of them,” he recommended that the party commit more resources to getting more of these groups out to vote in future elections.

At one point, I objected saying that he was ignoring white ethnic voters in Pennsylvania, Ohio, Michigan, and Wisconsin. These working-class voters had always been Democrats and their rights, prosperity, and futures were being damaged by Republicans. Because Democrats had always had their interests at heart and they had been central to our victories. I argued that we needed to pay attention to their needs. His response startled me. “We’re not going to throw money away on people who are never going to vote for us.” I replied that it’s not “either/or.” We can be both attentive to the concerns of our new coalition, while also keeping in mind the needs of our old coalition partners. When that “both/and” approach was dismissed, I countered that if that was how we would operate we would never be a majoritarian party and we were going to be handing these voters to Republicans on a silver platter. Enter Donald Trump in 2016.

As a candidate, Joe Biden understood the idea of both/and, directing his efforts to winning back these voters. But the apparatus of the party and its paid consultants have not followed suit, with little or no resources being devoted to outreach to white working-class voters and even less to understanding their values and needs.

We have polled these communities and in 2001, my brother John and I published a book based on our findings, What Ethnic Americans Really Think. We found that white ethnic voters were largely progressive in their attitudes toward government and economic policy, but had more nuanced feelings about what are called social issues. They supported federal funding for education, healthcare, and job creation; these were their priority issues. And they were pro-union and for racial equality. They were, however, conflicted about abortion and gay rights. A generation earlier, then President Bill Clinton had captured the general values of these white working-class voters with his slogan “family, community, and opportunity.”

Because the interests of white working-class voters are more aligned with the economic and governmental policies espoused by Democrats, the party never should have lost their support. But it did. Democrats fell into the trap Republicans set for them by focusing their electioneering almost exclusively on combating the bigoted and intolerant Republican messages and ignoring the economic angst and feelings of abandonment of white voters. When Democrats should be attending to both.

Now polls are showing that Democrats may be at risk of losing even some components of the “Obama coalition.” By viewing Black, Latino, and Asian American voters as monoliths, Democrats may be ignoring the complex composition of these groups. For example, studies show that upwards of 15% of Black voters are African immigrants and a large number of Latino voters are more recent immigrants are as well. They are from Venezuela, Nicaragua, the Dominican Republican, Nigeria, or East Africa. Their attitudes and values are more in line with those of the ethnic immigrants who came from Europe in the late 19th and early 20th centuries. Democratic strategists need to adjust their focus or else risk losing their support.

One more thought: My generation grew up with a strong attachment to party ID. Political parties were organizations to which you belonged. Today, given the weaknesses of the party organizations, being a Democrat or a Republican means nothing more than being on an email or phone-banking list. And the only time one hears from either party is when they call or write for money or urge you to vote. As a result, party ID has suffered—and this is especially true for young voters and recent immigrants. That’s why the numbers of independents and swing voters have increased. It’s why Donald Trump found it so easy to topple the Republican Party leadership and why Democrats may have trouble winning elections holding onto their “demographics are destiny” mantra.