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Trump is effectively boycotting the world by withdrawing from international institutions and violating international norms. The world should return the favor.
The Trump administration objected so strenuously to a recent speech by South Africa’s ambassador that it expelled him from the United States.
What did Ebrahim Rasool say that was so objectionable? Honestly, the speech he made at a webinar sponsored by a South African research institute was rather boring.
But embedded in his remarks is this observation: “Donald Trump is launching… an assault on incumbency, those who are in power, by mobilizing a supremacism against the incumbency at home.”
Don’t come here, don’t invest here, don’t buy from Tesla or Amazon or any of the other corporations that have kissed Trump’s ring.
This sentence requires a bit of interpretation. The “incumbency” in this case is the federal bureaucracy; the diversity, equity, and Inclusion programs in government and business; anti-racism initiatives more generally; and even elements of the Republican Party that haven’t been Trumpified. “Supremacism,” meanwhile, is white supremacy.
Essentially, the ambassador was pointing out that Trump and MAGA have launched a campaign to advance white supremacy in a country where the civil rights movement achieved enough progress to qualify today as the mainstream.
This isn’t a wild accusation. Among all the racist actions of the current administration, perhaps the most outrageous is Trump’s promise to expedite American citizenship for white Afrikaaners from South Africa that, Trump insists, are experiencing discrimination.
So, while the administration is deporting Black and Brown people by the thousands and trying to claw back birthright citizenship from even more people of color, it is offering to fast-track citizenship for a bunch of white people from Africa. This is not an Onion headline. It’s white nationalism. Even if Afrikaaners were experiencing discrimination in South Africa—which they’re not—privileging their entrance into the United States over Afghans terrified of returning to Taliban rule, Haitians escaping social collapse, or Sudanese fleeing civil war would still count as racist.
Trump’s overtures to the Afrikaaners are also a startling reversion of U.S. policy to the apartheid-friendly positions of the 1980s, when the Reagan administration bucked world opinion by maintaining strong relations with the white minority regime in South Africa. At that time, the anti-apartheid movement in that country was calling on the world to boycott, sanction, and divest from (BDS) South Africa.
Now that a white nationalist has (again) become president of the United States, it’s time to take inspiration from the anti-apartheid movement. As the Trump administration imposes restrictions on travel from 43 countries to the United States, as it slaps tariffs against allies and adversaries alike, as it cozies up to autocrats like Russia’s Vladimir Putin, as it dismantles federal programs designed to help people in need all over the world, as it withdraws from the Paris climate accord and the United Nations Human Rights Council, as it illegally deports thousands of people and sends some of them to horrific prisons in El Salvador, as it voices support for far-right, neo-Nazi political parties, as it threatens to seize Greenland and absorb Canada, it’s time to call on the world to treat this country as a pariah.
András Schiff has just done that. The great pianist announced this week that he has cancelled upcoming engagements and will not perform in the United States. This comes after he has refused to play in Russia and his native Hungary as well. “Maybe it’s a drop in the ocean; I’m not expecting many musicians to follow,” Schiff said. “But it doesn’t matter. It’s for my own conscience. In history, one has to react or not to react.”
Such a boycott should not be a permanent shunning but a specific response to policies that are in clear violation of international law and universal values of democracy and human rights. Yes, the United States has been in violation of such principles in the past. But this time, the Trump administration has crossed so many lines that it threatens to overthrow the very system of international law.
Once the U.S. government abandons its policies of white nationalism, among other unacceptable positions, it can be welcomed back into the community of nations. Until then: Don’t come here, don’t invest here, don’t buy from Tesla or Amazon or any of the other corporations that have kissed Trump’s ring. Trump is effectively boycotting the world by withdrawing from international institutions and violating international norms. The world should return the favor.
The Trump administration’s indiscriminate tariffs have already prompted a number of countries to respond in kind. Canada has imposed $32.8 billion in tariffs against the United States, while Europe has imposed $28 billion worth. China announced a “15% tariff on U.S. coal and liquefied natural gas, along with a 10% tariff on other products, including crude oil, agricultural machinery, and pickup trucks.”
The residents of these regions are also adjusting their travel plans accordingly, a move that Robert Reich recently endorsed. The Washington Post reports:
Canadians are skipping trips to Disney World and music festivals. Europeans are eschewing U.S. national parks, and Chinese travelers are vacationing in Australia instead. International travel to the United States is expected to slide by 5% this year, contributing to a $64 billion shortfall for the travel industry, according to Tourism Economics. The research firm had originally forecast a 9% increase in foreign travel, but revised its estimate late last month to reflect “polarizing Trump Administration policies and rhetoric.”
Trump’s policies are hurting the United States, from the travel industry and research institutes losing federal grants to the average consumer who is paying for all the tariffs through higher prices.
Some observers recommend that other countries resist the temptation to shoot themselves in the feet by imposing penalties of their own. Economist Dani Rodrik, for instance, suggests that retaliatory tariffs will only hurt the countries imposing them, so the best strategy “is to minimize the damage by staying as far from the bully as you can and waiting for him to punch himself out and crumple in a corner.”
Another option, economist Gabriel Zucman urges, is to apply tariffs to U.S. oligarchs: “If Tesla wants to sell cars in Canada and Mexico then Musk himself, as main shareholder of Tesla, should have to pay tax in Canada and Mexico. Put a wealth tax on him, and condition Tesla’s market access to him paying the tax.”
Changing travel plans, slapping tariffs on U.S. goods, taxing U.S. plutocrats: These are all potentially useful strategies. But they don’t go far enough.
You’ve heard this advice before: Don’t antagonize him, don’t make him lash out, don’t further endanger those around him. But abusive husbands only continue their unacceptable behavior in the face of such coddling.
Many international leaders hope that they can avoid Trump’s wrath by praising him, treating him to military parades when he visits, or at least laying low in the hopes that he won’t direct his wrath in their direction.
Ukrainian leader Volodymyr Zelenskyy, for instance, has done his best to curry favor with Trump, particularly after the disastrous White House meeting last month. In this way, he was able to restart U.S. military aid and intelligence-sharing. But he’s still on the verge of being sold out at the bargaining table if and when the Trump administration accepts Russia’s hardline terms for a cease-fire and peace deal.
The alliance against fascism worked in World War II. The anti-apartheid movement was successful. Let us now stand against the Trumps and Putins and Netanyahus of the world.
Still, you might object, no country is powerful enough to put Trump in his place. And those that might have a shot at doing so—China, Russia—are more interested in working with Trump to divide the world into spheres of influences.
But that still leaves a lot of countries that can band together, like an army of small and mid-sized Lilliputians to tie down the power-drunk Gulliver. They simply have to hit the United States where it hurts. Don’t buy products from American companies that support Trump. Don’t allow those businesses to invest in your countries. Reorient your currency transactions away from the dollar.
These measures should not come all at once. Rather, they should be staged strategically to force Trump to back down from his most noxious policies. Name-and-shame tactics don’t work with leaders who have no shame. Grab him by the wallet—it’s the only language he understands.
Will such measures hurt ordinary Americans? Probably. But no more than Trump is already hurting us. The tariffs that countries have imposed in retaliation against Trump’s actions will adversely affect nearly 8 million U.S. workers, the majority in counties that voted for him. But these costs are nothing compared to what the world will suffer as a result of Trump’s cuts in foreign assistance, which will likely kill hundreds of thousands of people a year.
One last recommendation: Don’t cut off all communication with the United States.
In the 1980s, the anti-apartheid campaign fostered considerable contact between the United States and South Africa. But it was a relationship based on solidarity between civil society organizations. My dear friends in Canada, Mexico, Europe, Africa, Asia, and Latin America: Please do not equate Trump with the United States. Yes, a lot of people here voted for him. But they are starting to have buyer’s remorse. Let’s join hands across borders and party lines and say, “We will not tolerate racist bullies.”
The alliance against fascism worked in World War II. The anti-apartheid movement was successful. Let us now stand against the Trumps and Putins and Netanyahus of the world. They are the 1%, and they are vastly outnumbered.
"A lot of people feel betrayed by our closest ally," said one marketer in Canada, where President Donald Trump has imposed 25% tariffs.
With declining consumer interest in Tesla vehicles sending CEO and Trump administration ally Elon Musk into an apparent panic over the electric automaker's plummeting stock—spurring an impromptu car show on the White House lawn Tuesday with President Donald Trump scolding Americans for not buying Musk's products—recent reports from across Europe and Canada suggest the two right-wing leaders are pushing global consumers to reject not just Tesla, but a wide array of American goods.
As The Guardianreported Wednesday, numbers released this week by Statistics Canada showed waning enthusiasm for Canadians to visit their southern neighbor, with 23% fewer Canadians taking road trips into the U.S.—the most popular mode of cross-border travel—this year so far compared to February 2024.
With Trump initiating a trade war with Canada—falsely claiming the country is a major source of fentanyl flowing into the U.S.—by imposing 25% tariffs on all Canadian imports and threatening to take over the country as the "cherished Fifty First State," consumers have been downloading apps like "Maple Scan" and "Is This Canadian?" to avoid purchasing U.S.-made products.
"A lot of people feel betrayed by our closest ally," Emma Cochran, an Ottawa-based marketer, toldNBC News on Wednesday.
Cochrane partnered with a colleague to make hats and shirts emblazoned with the phrase, "Canada is not for sale," one of which was worn by Ontario Premier Doug Ford last week.
"This felt like a way that we could participate and just kind of say, 'We're going to stand up for Canada,'" she told NBC.
Canadian officials announced retaliatory tariffs on $21 billion in goods on Wednesday after Trump raised global steel and aluminum tariffs to 25%—backing off of an earlier threat of a 50% levy.
As some Canadian provinces began pulling U.S. liquor brands from government-run stores and replacing bottles with "Buy Canadian Instead" signs, the CEO of the Kentucky-based Brown-Forman, which makes Jack Daniel's, called the boycott "frustrating."
"That's worse than a tariff because it's literally taking your sales away," Whiting said on an earnings call last week.
Nick Talley, a physician-scientist in New South Wales, Australia, said Trump "presumably... thought everyone would just bow down" after he imposed tariffs and raised prices for consumers around the world.
Danish grocery company Salling Group has also taken action to oppose Trump's threat to take control of Greenland, an autonomous territory within the Danish kingdom.
The company is still carrying U.S.-made products but is marking European-made goods with a black star to identify them for shoppers.
A Verian/SVT survey in Sweden on Tuesday found that "the U.S.'s actions in world politics... have led many Swedes to hesitate in the face of American products."
Twenty-nine percent of Swedish residents said they had refrained from buying U.S. goods in the last month amid Trump's trade war, his temporary suspension of aid to Ukraine after publicly berating Ukrainian President Volodymyr Zelenskyy at the White House earlier this month, and Musk's meddling in European politics by expressing support for British right-wing extremist Tommy Robinson and German political party Alternative for Germany, which has embraced Nazi slogans and came in second in last month's elections.
Norwegian fuel company Haltbakk urged "all Norwegians and Europeans" to join in boycotting the U.S. after the confrontation between Trump and Zelenskyy, which the firm called "the biggest shit show ever presented 'live on TV' by the current American president and his vice president."
The company has provided fuel to U.S. ships in Norwegian ports but said it would no longer do so as the international community expressed shock over Trump's treatment of Zelenskyy and Ukrainian victims of Russia's invasion.
Meanwhile, European consumers have continued to make their views on Musk—a "special government employee" of Trump's who has spearheaded the slashing of federal jobs and spending and threatened to cut $700 billion from Social Security, Medicare, and Medicaid—by refusing to buy Tesla cars.
February sales were down 76% in Germany, 53% in Portugal, 55% in Italy, and 48% in Norway and Denmark—contributing the company's plummeting share price and loss of $800 billion in market cap.
Trump offered to buy a Tesla before staging a showing of five of the cars at the White House Tuesday, claiming American consumers are "illegally" boycotting the company, but as Channel 4 in the U.K. reported, "the company will have to find a lot more buyers to make up for a sharp decline in sales across Europe" as both boycotts and protests at Tesla dealerships spread.
"While Trump cuts programs you need to live, he's turning the White House into a car dealership to advertise his unelected shadow president's failing company," said one critic.
With Tesla's stock plummeting since the electric carmaker's CEO, Elon Musk, arrived in Washington, D.C. and began slashing federal jobs and programs, U.S. President Donald Trump on Tuesday was intent on helping his "special government employee" as he spent part of the afternoon inspecting five of the company's cars on the White House lawn.
The president declared the cars "beautiful" and expressed hope that his purchase of a Tesla will help the company's financial position.
More Perfect Union, the labor-focused media organization, cast doubt on Musk's claim that he will double production due to the president's interest, "given declining demand for his cars."
"This is just two corrupt oligarchs scratching each other's backs," said the group.
He also joined Musk in condemning protests that have broken out at Tesla dealerships over the CEO's work at the Trump-created Department of Government Efficiency( DOGE), which has pushed to dismantle agencies across the federal government and overseen the firing of about 30,000 federal employees.
"It's really terrible that there's so much violence being perpetrated against people at Tesla, Tesla supporters, Tesla owners, Tesla stores" said Musk after thanking Trump for displaying the cars. "These are innocent people who have done nothing wrong."
There have been at least 10 acts of vandalism reported against Tesla vehicles, charging stations, and dealerships in recent weeks as outrage has grown over the unelected Musk's enormous influence at the White House. No injuries have been reported in any of the incidents.
Shares of the company plummeted 15% on Monday—Tesla's worst day in four and a half years. Since peaking in mid-December after Musk poured nearly $300 million into Trump's election campaign, Tesla's shares have lost more than 50% of their value and the company has lost more than $800 billion.
Before parading Tesla's products in front of the press at the White House, the president took to his social media platform, Truth Social, to lambast "Radical Left Lunatics" for "trying to illegally and collusively boycott" his ally and benefactor's company.
"Why should he be punished for putting his tremendous skills to work in order to help make America great again?" asked Trump.
Podcast host Matt Bernstein called the scene at the White House "jaw-dropping."
"While Trump cuts programs you need to live, he's turning the White House into a car dealership to advertise his unelected shadow president's failing company," said Bernstein. "Dystopian levels of corruption."
At the White House, the president also suggested he may label any attacks against Musk's dealerships as domestic terrorism.
"Those people are going to go through a big problem when we catch them," said Trump. "And let me tell you, you do it to Tesla, and you do it to any company, we're going to catch you and you're going to go through hell."
Murtaza Hussain of Drop Site Newsprojected that with the Trump administration pushing to deport visa holders who have participated in pro-Palestinian protests—with at least one abducted by immigration agents and detained in recent days—"we're maybe two years away from people deported for terrorism for keying a Tesla."