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"A lot of people feel betrayed by our closest ally," said one marketer in Canada, where President Donald Trump has imposed 25% tariffs.
With declining consumer interest in Tesla vehicles sending CEO and Trump administration ally Elon Musk into an apparent panic over the electric automaker's plummeting stock—spurring an impromptu car show on the White House lawn Tuesday with President Donald Trump scolding Americans for not buying Musk's products—recent reports from across Europe and Canada suggest the two right-wing leaders are pushing global consumers to reject not just Tesla, but a wide array of American goods.
As The Guardianreported Wednesday, numbers released this week by Statistics Canada showed waning enthusiasm for Canadians to visit their southern neighbor, with 23% fewer Canadians taking road trips into the U.S.—the most popular mode of cross-border travel—this year so far compared to February 2024.
With Trump initiating a trade war with Canada—falsely claiming the country is a major source of fentanyl flowing into the U.S.—by imposing 25% tariffs on all Canadian imports and threatening to take over the country as the "cherished Fifty First State," consumers have been downloading apps like "Maple Scan" and "Is This Canadian?" to avoid purchasing U.S.-made products.
"A lot of people feel betrayed by our closest ally," Emma Cochran, an Ottawa-based marketer, toldNBC News on Wednesday.
Cochrane partnered with a colleague to make hats and shirts emblazoned with the phrase, "Canada is not for sale," one of which was worn by Ontario Premier Doug Ford last week.
"This felt like a way that we could participate and just kind of say, 'We're going to stand up for Canada,'" she told NBC.
Canadian officials announced retaliatory tariffs on $21 billion in goods on Wednesday after Trump raised global steel and aluminum tariffs to 25%—backing off of an earlier threat of a 50% levy.
As some Canadian provinces began pulling U.S. liquor brands from government-run stores and replacing bottles with "Buy Canadian Instead" signs, the CEO of the Kentucky-based Brown-Forman, which makes Jack Daniel's, called the boycott "frustrating."
"That's worse than a tariff because it's literally taking your sales away," Whiting said on an earnings call last week.
Nick Talley, a physician-scientist in New South Wales, Australia, said Trump "presumably... thought everyone would just bow down" after he imposed tariffs and raised prices for consumers around the world.
Danish grocery company Salling Group has also taken action to oppose Trump's threat to take control of Greenland, an autonomous territory within the Danish kingdom.
The company is still carrying U.S.-made products but is marking European-made goods with a black star to identify them for shoppers.
A Verian/SVT survey in Sweden on Tuesday found that "the U.S.'s actions in world politics... have led many Swedes to hesitate in the face of American products."
Twenty-nine percent of Swedish residents said they had refrained from buying U.S. goods in the last month amid Trump's trade war, his temporary suspension of aid to Ukraine after publicly berating Ukrainian President Volodymyr Zelenskyy at the White House earlier this month, and Musk's meddling in European politics by expressing support for British right-wing extremist Tommy Robinson and German political party Alternative for Germany, which has embraced Nazi slogans and came in second in last month's elections.
Norwegian fuel company Haltbakk urged "all Norwegians and Europeans" to join in boycotting the U.S. after the confrontation between Trump and Zelenskyy, which the firm called "the biggest shit show ever presented 'live on TV' by the current American president and his vice president."
The company has provided fuel to U.S. ships in Norwegian ports but said it would no longer do so as the international community expressed shock over Trump's treatment of Zelenskyy and Ukrainian victims of Russia's invasion.
Meanwhile, European consumers have continued to make their views on Musk—a "special government employee" of Trump's who has spearheaded the slashing of federal jobs and spending and threatened to cut $700 billion from Social Security, Medicare, and Medicaid—by refusing to buy Tesla cars.
February sales were down 76% in Germany, 53% in Portugal, 55% in Italy, and 48% in Norway and Denmark—contributing the company's plummeting share price and loss of $800 billion in market cap.
Trump offered to buy a Tesla before staging a showing of five of the cars at the White House Tuesday, claiming American consumers are "illegally" boycotting the company, but as Channel 4 in the U.K. reported, "the company will have to find a lot more buyers to make up for a sharp decline in sales across Europe" as both boycotts and protests at Tesla dealerships spread.
If Trump moves forward with reducing U.S. involvement in the alliance, European countries may be forced to explore alternative security frameworks.
During his first term as president, Donald Trump criticized NATO, demanding that European allies increase their defense spending. This friction created uncertainty about NATO's reliability, a key aspect of its role in global security. Concern exists into his second term as countries like Ukraine brace for changing foreign policy.
This was heightened after a White House meeting in which Ukrainian President Volodymyr Zelenskyy was reportedly asked to leave, contacting French President Macron and NATO Secretary General Mark Rutte afterward. Since their meeting, events have escalated, including the European Commission's proposal to borrow 150 billion euros for E.U. governments to invest in rearmament amid growing doubts about U.S. protection.
These concerns have also led some European leaders to explore alternative security arrangements beyond NATO. If Trump moves forward with reducing U.S. involvement in NATO, European countries may be forced to explore alternative security frameworks.
NATO's perceived instability could create opportunities for non-state actors and radical movements to challenge traditional security models.
When the Soviet Union collapsed in 1991, there was no immediate answer as to what should become of NATO or future security structures. Mikhail Gorbachev's concept of a "Common European Home," proposed in the late 1980s, aimed to establish a unified and cooperative security framework that would encompass both Eastern and Western Europe. This vision sought to move beyond the division of military blocs like NATO and the Warsaw Pact, instead fostering a collective security system based on dialogue and cooperation. Institutions such as the Conference on Security and Cooperation in Europe (CSCE), which later evolved into the Organization for Security and Cooperation in Europe (OSCE), were envisioned as key platforms for conflict resolution and diplomatic engagement.
A central element of Gorbachev's proposal was demilitarization and arms reduction, which he linked to broader Soviet arms control efforts, including the Intermediate-Range Nuclear Forces (INF) Treaty of 1987 and the Conventional Armed Forces in Europe (CFE) Treaty of 1990. Gorbachev also signaled an end to the Brezhnev Doctrine, Glasnost, and Perestroika, which sought to reform the Soviet system while reducing tensions with the West.
The United States put forward a contrasting vision. In his speech "A Whole Europe, A Free Europe," President George H.W. Bush emphasized the spread of free markets and the expansion of NATO's mission to support Eastern European democratization and strengthen transatlantic ties. He positioned NATO as the central stabilizing force in post-Cold War Europe.
While there are reasons why NATO's expansion filled the post-Cold War security vacuum, it remains highly controversial. Gorbachev's remarks and declassified documents provide a nuanced view of the debate, particularly regarding the infamous "not an inch" exchange between Secretary of State James Baker and Gorbachev. Baker's assurance that "not an inch of NATO's present military jurisdiction will spread in an eastern direction" has remained a point of ongoing contention, frequently cited in debates over NATO expansion and the commitments made during post-Cold War negotiations.
Baker's assurances were nonbinding and focused solely on NATO's presence in Germany, rather than a broader commitment against expansion. While these discussions did not explicitly address countries like Ukraine, any movement beyond Germany could be interpreted as conflicting with the spirit of those assurances. However, Gorbachev later emphasized that neither he nor Soviet authorities were "naïve people who were wrapped around the West's finger," asserting, "If there was naïveté, it was later, when the issue arose. Russia at first did not object."
Robert Zoellick, who participated in the negotiations as a U.S. State Department official, recalled that President George H.W. Bush explicitly asked Gorbachev whether he agreed that sovereign nations had the right to choose their alliances. Gorbachev affirmed this principle, effectively acknowledging that former Warsaw Pact countries could independently determine their security alignments. However, Gorbachev later expressed regret over NATO's expansion, stating, "I called this a big mistake from the very beginning. It was definitely a violation of the spirit of the statements and assurances made to us in 1990."
The debate over NATO's expansion did not end with Gorbachev. Russian President Boris Yeltsin also expressed mixed feelings, notably in a letter to President Bill Clinton. While he opposed NATO's rapid enlargement, citing what Russia believed were assurances made during German reunification negotiations, his position was inconsistent. During a visit to Poland, he reluctantly acknowledged Poland's right to join NATO, characterizing this statement as merely an "understanding."
Despite tensions, NATO and Russia initially pursued cooperation through the 1997 NATO-Russia Founding Act, in which NATO pledged not to station permanent forces in new member states. However, Yeltsin later described this agreement as a "forced step," reflecting Russia's growing unease with NATO's expansion.
Other efforts to define NATO-Russia relations took shape through the 2002 NATO-Russia Council, which sought to establish equal dialogue. However, relations steadily deteriorated, first with Russia's 2008 invasion of Georgia, then with the 2014 annexation of Crimea, and finally collapsing entirely in 2021 when Russia ended its NATO diplomatic mission.
George Robertson, former U.K. Labour defense secretary and NATO chief, claimed that Russian President Vladimir Putin once expressed interest in Russia joining NATO, a notion Putin himself had also suggested. Putin transitioned away from these efforts, culminating in the 2007 Munich Security Conference speech, where he condemned the U.S. for seeking a "unipolar world," a vision he saw as destabilizing and unacceptable. He portrayed NATO's eastward expansion as a direct threat to Russian security and strongly criticized U.S. military interventions conducted without United Nations approval.
While there is far more history behind this issue, these fundamentals are key to understanding the barriers and complexities in discussing alternatives to NATO. The debate highlights core issues, including the West's interest in maintaining power, Russia's attempts to either integrate into or counter that structure, and the often-overlooked agency of smaller nations. These discussions tend to center on justifiable criticism of Western dominance, partly fueled by financial interests tied to weapons production, and Russian security concerns, while overlooking the actual security needs and self-determination of the nations most directly affected.
Although Russia perceived NATO enlargement as a threat, the newly independent states of Eastern and Central Europe had their own security priorities, shaped by decades of Soviet dominance. Many actively sought NATO membership, not to provoke Russia, but to secure their sovereignty in a post-Soviet landscape where Moscow's future actions remained uncertain. Dismissing or misrepresenting these concerns overlooks the agency of these nations. This was most recently evident in Sweden and Finland's decision to join NATO, which was driven by Russia's invasion of Ukraine rather than Western pressure.
Discussions about the influence of institutions like the International Monetary Fund or the E.U. are important, but they must also acknowledge the genuine security concerns of these countries, which extend beyond external pressures or manipulation. For example, after gaining independence in 1991, Ukraine quickly recognized that securing its sovereignty depended on international alliances. In 1994, Ukraine joined NATO's Partnership for Peace (PfP). This decision was made independently of later political narratives and took place years before the Orange Revolution.
Ukraine also entered into the Budapest Memorandum (1994), an agreement in which it relinquished its nuclear arsenal in exchange for security assurances from Russia, the U.S., and the U.K., but this ultimately failed to prevent later invasion. It exemplifies how nonbinding agreements, lacking the enforcement mechanisms of military alliances, can create vulnerabilities and uncertainty in international security commitments. It also highlights the tensions Eastern European countries face when entering such agreements with Russia, particularly when they lack assured, legally binding military defense.
During and after this time, NATO's interventions led to allegations of war crimes, civilian casualties, and legal violations. These allegations span interventions from Kosovo to Afghanistan and Libya. The International Criminal Court attempted to investigate war crimes, including allegations of rape and torture by the U.S. military and CIA, but U.S. pressure shut down the inquiry. In 2019, the U.S. revoked the visa of ICC Chief Prosecutor Fatou Bensouda and later imposed sanctions on her and other ICC officials involved in the investigation. Facing these challenges, the ICC's Office of the Prosecutor, under new leadership in 2021, decided to "deprioritize" investigations into U.S. and NATO personnel, focusing instead on alleged crimes by the Taliban and ISIS. This further undermined NATO's portrayal of itself as a purely defensive alliance.
Over the years, various alternatives to NATO have been proposed, shaped by different geopolitical, ideological, and strategic considerations. These proposals generally fall into three broad categories: European-led defense initiatives, U.N.-based security strategies, and non-state or decentralized models.
Some European leaders advocate for reducing reliance on NATO, particularly on U.S. military commitments, by strengthening the European Union's Common Security and Defense Policy (CSDP). This vision promotes an E.U.-led military force capable of acting autonomously when European interests diverge from those of the U.S. French President Emmanuel Macron has been a strong proponent of this approach, arguing that Europe's dependence on the U.S. leaves it vulnerable to shifts in American foreign policy, such as those seen during Trump's presidency. His vision includes a joint European military force that could operate alongside NATO when necessary but remain independent when transatlantic priorities differ.
Another approach emphasizes strengthening the U.N.'s role in global security as an alternative to NATO. One example is the Action for Peacekeeping (A4P) initiative, which aims to enhance U.N. peacekeeping operations by prioritizing multilateral cooperation over military alliances. However, the Security Council's structure remains a significant barrier to any U.N.-led initiatives, as the veto power held by the U.S., Russia, and China frequently obstructs meaningful reforms and hinders the organization's ability to respond effectively to global security challenges. While calls for Security Council restructuring have gained momentum, particularly in response to conflicts like the Gaza crisis, the likelihood of the U.N. fully replacing NATO remains low without substantial institutional changes.
Nonaligned or regional security frameworks have also been proposed. This includes a return to Cold War-era nonalignment, where countries avoid military blocs, and the formation of regional security pacts. Organizations like the African Union (AU), the Association of Southeast Asian Nations (ASEAN), or the Shanghai Cooperation Organization (SCO) could potentially assume roles similar to NATO within their respective regions.
Beyond state-centered models, some anarchist and labor movements propose radical alternatives that challenge the idea that security must be provided by nation-states or military alliances. These models emphasize mutual aid, worker solidarity, and decentralized defense structures rather than state-controlled militaries. The Zapatistas in Mexico, for example, have established autonomous self-defense forces to protect Indigenous communities, while Kurdish-led autonomous administrations in Syria organize security through federated agreements rather than centralized military command. In Ukraine, networks such as Solidarity Collectives play an important role in providing mutual aid and logistical support in conflict zones, working alongside unions to coordinate efforts.
Although these decentralized approaches offer an alternative vision, they face significant challenges, particularly the lack of strong military deterrence. In regions dominated by state-backed militaries, their ability to resist aggression remains limited. However, as NATO's legitimacy continues to be questioned, these models could gain traction, expanding the debate on security beyond traditional military alliances.
Trump is unlikely to formally withdraw the U.S. from NATO, but his past confrontations with the alliance and his current treatment of Zelenskyy signal to European leaders that NATO's reliability is no longer guaranteed. This uncertainty has already sparked discussions on alternative security frameworks, ranging from a stronger European defense initiative to broader multilateral arrangements. If European nations increasingly view NATO as unstable or subject to U.S. political shifts, they may seek greater autonomy, altering the global security landscape.
At the same time, NATO's perceived instability could create opportunities for non-state actors and radical movements to challenge traditional security models. As states reassess their dependence on military alliances, decentralized defense structures whether rooted in anarchist mutual aid networks, worker-based militias, or regional federations may gain traction. While such alternatives face considerable obstacles, NATO's crisis of legitimacy could open space for non-state approaches to security, expanding the debate beyond state power and military blocs.
A float designed as part of a pre-Lenten celebration in Germany is the ultimate symbol of the second Trump era.
On a motorized float designed and built several weeks into the Trump administration for the Rose Monday celebration before Lent in Cologne or Koln, Germany, the likeness of U.S. President Donald Trump vividly illustrates what is becoming more of his view toward the world and toward citizens of the United States.
On the float, Trump has the world perched on his middle finger, a derogatory symbol known worldwide.
With Trump and Vice President JD Vance’s mega-bully job on Ukrainian President Volodymyr Zelenskyy on Friday, February 28, 2025, Trump’s image of giving the finger to not only Zelensky, but also the leaders of the European community who met with Zelensky one day later on March 1 in London, seems to symbolize Trump’s view of European leaders.
Zelenskyy came to the White House to sign a deal for U.S. involvement in Ukraine’s mineral industry to pave the way for an end to the three-year war. The president has inspired many by refusing to flee Kyiv when Russia launched its invasion—“I need ammunition, not a ride” – delivering nightly addresses to rally his people, and visiting his troops on the frontlines.
The Guardian ironically characterized Trump as:
a profile in courage who dodged military service in Vietnam because of alleged bone spurs and who hid in the White House during the 6 January 2021 riot. Trump has reportedly described soldiers who die in combat as suckers and losers. He was impeached for trying to strong-arm Zelenskyy in 2019 and last week called him a dictator.
Also on the float is a replica of the Statue of Liberty, a statue that is known from a poem by Emma Lazarus and placed as a plaque on the statue as a beacon of hope to those fleeing oppression:
Give me your tired, your poor,
Your huddled masses yearning to breathe free,
The wretched refuse of your teeming shore.
Send these, the homeless, tempest-tost (tossed) to me.
Ironically, the inspiration for the poem came from Emily Lazarus’ “involvement in aiding Jewish refugees from Eastern Europe. After seeing the conditions in which many of these people lived, she expressed her empathy and compassion through the lines of the poem.”
On the float, the Statue of Liberty has been knocked down onto her stomach no doubt in reference to Trump’s idea of sending Palestinians away from their lands as a part of the Israeli genocide of Gaza and ethnic cleansing of the West Bank as well as a symbol of Trump’s deportation of migrants, calling them “criminals,” surely meant to inflame his blindly loyal MAGA base.
The Statue of Liberty also is no doubt offended by Trump’s proposal to sell a pathway to U.S. citizenship by offering a $5 million “Gold Card” visa to investors, replacing the 35-year-old EB-5 visa for investors who “spend about $1 million on a company that employs at least 10 people.”
Lady Justice is depicted as kowtowing on her knees to the hundreds of Trump’s executive directives... except the courts are finally standing up to his pronouncements that are negatively affecting every aspect of our federal government’s ability to help its citizens.
While the anointed—but not confirmed—Trump alter ego, “Special Employee” Elon Musk, is supervising the destruction of many federal agencies and neuters those that do not fall in line with his mega-financial exploits with Telsa and Space X!!!
It’s amazing that on one small float in Germany as a part of the celebration of the Easter season, the worldwide effects of Trump and his administration are portrayed with stunning accuracy.