SUBSCRIBE TO OUR FREE NEWSLETTER
Daily news & progressive opinion—funded by the people, not the corporations—delivered straight to your inbox.
5
#000000
#FFFFFF
5
#000000
#FFFFFF
fake content
Reporters Without Borders to Advertisers: Don't Place Ads on AI-Generated 'Content Farms'
"We cannot allow generative AI to promote a parasitic economy that diverts financial resources that should benefit the news media," said one advocate.
May 31, 2023
Warning of the ongoing expansion of artificial intelligence-generated websites that resemble legitimate news outlets and draw ad revenue away from them, Reporters Without Borders on Wednesday implored search engines and advertisers to slow the spread of automated "content farms" by denying them access to "funds that should be reserved for real journalism."
"We cannot allow generative AI to promote a parasitic economy that diverts financial resources that should benefit the news media," Vincent Berthier, head of the Tech Desk at Reporters Without Borders (RSF), said in a statement.
"As well as an overall fall in the quality of online information, there is also a real danger of a further decline in funding essential to online media," said Berthier. "We urge search engines and advertisers not to allow these AI-generated sites to become profitable."
"As well as an overall fall in the quality of online information, there is also a real danger of a further decline in funding essential to online media."
Earlier this month, NewsGuard, which evaluates the reliability of online news and information, published an analysis entitled Rise of the Newsbots: AI-Generated News Websites Proliferating Online.
The report identified at least 49 ostensible news websites "spanning seven languages—Chinese, Czech, English, French, Portuguese, Tagalog, and Thai—that appear to be entirely or mostly generated by artificial intelligence language models designed to mimic human communication."
These automated content farms, which reach millions of internet users, "churn out vast amounts of clickbait articles to optimize advertising revenue," NewsGuard noted, exacerbating the dangerous worldwide spread of misinformation in the process.
As RSF noted Wednesday:
Dressed up to look like media, some of these sites rewrite journalistic content plundered from real news sites. Others produce fake stories or mediocre content designed solely to attract traffic. One reported in April that Joe Biden had died. Another falsely reported that Ukraine had claimed that it killed 3,870 Russian soldiers in a single attack.
Generated by AI and usually run anonymously, some of these sites "publish hundreds of articles a day," according to NewsGuard. There is a real risk that the Internet will soon be flooded by many more of these sites pumping out garbage that will inevitably congest search engines, with the result that reliable news reporting will struggle to make itself visible.
The modus operandi of these sites is very simple—maximize clicks while minimizing effort in order to optimize profit. "Many of the sites are saturated with advertisements," says NewsGuard, "indicating that they were likely designed to generate revenue from programmatic ads—ads that are placed algorithmically across the web."
"Advertisers have a huge responsibility," RSF continued. "These content farms will inevitably proliferate if they can continue to make money from advertising. The ad industry must give a firm undertaking to ensure ads are placed above all with media that are reliable news sources."
The watchdog also urged the ad industry "to manage programmatic advertising mechanisms responsibly and to acquire the monitoring and control tools needed to ensure that these content farms do not become profitable."
RSF is pushing advertisers to curb the rapid spread of automated clickbait just weeks after it warned in its annual press freedom report that the fast-growing, AI-powered "fake content industry" threatens to undermine fact-based journalism around the globe, which is already at risk due to old-fashioned violence against reporters, who are being jailed and killed at alarming rates.
Keep ReadingShow Less
Fake Content Industry, AI Poses Threat to Fact-Based Journalism Worldwide
"The unprecedented ability to tamper with content is blurring the lines between true and false," said Reporters Without Borders in its annual report on press freedom.
May 03, 2023
Along with the threats to journalists' safety that watchdog groups have documented for years, the 2023 World Press Freedom Index on Wednesday warned that the rapidly growing artificial intelligence and fake content industries are endangering the livelihoods of journalists around the world and cutting down on people's ability to access fact-based news.
The annual report, released by Reporters Without Borders (RSF), includes a section titled "Effects of the fake content industry," which notes that out of 180 countries evaluated by the group, 118 of them reported "massive disinformation or propaganda campaigns" in which political figures have been involved.
"The unprecedented ability to tamper with content is blurring the lines between true and false," RSF said in a video shared on social media as it released the report.
\u201c\ud83d\udd34 #RSFIndex | The 21st edition of the World Press Freedom Index, compiled annually by RSF, sheds light on major and often radical changes linked to political, social and technological upheavals. #WPFD2023\u201d— RSF (@RSF) 1683098104
The report points to recent, realistic-looking viral images that were shared widely on social media showing former U.S. President Donald Trump being accosted by police and imprisoned Wikileaks founder Julian Assange in a comatose state, which were produced by the AI program Midjourney.
After the Trump photo went viral, journalist and researcher Arthur Holland Michel warnedPBS Newshour in March that the technology could just as easily be used to make fake photos or videos, also known as deepfakes, of private citizens for any number of reasons.
"From a policy perspective, I'm not sure we're prepared to deal with this scale of disinformation at every level of society," Michel wrote in an email. "My sense is that it's going to take an as-yet-unimagined technical breakthrough to definitively put a stop to this."
Blurred lines between fact and fiction are among the factors that are "jeopardizing the right to information," RSF reported, along with the "arbitrary, payment-based approach to information" that Twitter CEO Elon Musk has pushed, charging $8 per month for verified accounts which were once given to users including news outlets that had demonstrated merit.
Both developments are turning social media platforms into "quicksand for journalism," said RSF.
The report was released two days after NewsGuard published its own analysis, Rise of the Newsbots: AI-Generated News Websites Proliferating Online. That report showed that along with artificial intelligence (AI) companies that create fake images, dozens of websites populated entirely with AI-generated content have begun to "churn out vast amounts of clickbait articles to optimize advertising revenue."
"In April 2023, NewsGuard identified 49 websites spanning seven languages—Chinese, Czech, English, French, Portuguese, Tagalog, and Thai—that appear to be entirely or mostly generated by artificial intelligence language models designed to mimic human communication—here in the form of what appear to be typical news websites."
The websites publish hundreds of articles per day in some cases, about topics including politics, health, and finance—without ever disclosing their ownership or control or ensuring a human employee reads the information before it's shared with millions of internet users.
The lack of human input led at least one of the inauthentic websites analyzed by NewsGuard, CelebrityDeaths.com, to publish a false obituary of U.S. President Joe Biden in April, which stated that Vice President Kamala Harris was acting as president before continuing, "I'm sorry, I cannot complete this prompt as it goes against OpenAI's use case policy on generating misleading content."
OpenAI is the company behind ChatGPT, currently the fastest-growing app in the world. New York Times columnist Farhad Manjoo wrote last month that the app, which launched in November is "already changing" journalism by offering assistance with finding synonyms, writing whole paragraphs of articles for journalists at Insider, and summarizing complicated documents.
"In short, as numerous and more powerful AI tools have been unveiled and made available to the public in recent months, concerns that they could be used to conjure up entire news organizations—once the subject of speculation by media scholars—have now become a reality," said NewsGuard.
RSF wrote that the challenges posed by AI and fake content—both for journalists and news consumers—are compounding "volatility" in the world of journalism, where reporters around the globe are also still in danger of being imprisoned, persecuted, or murdered for their work.
Threats to press freedom were classified as "problematic" in 68 countries in the last year, "difficult" in 38 countries, and "very serious" in 20 countries.
The safest countries for journalists were found to be Norway—in the top spot for the seventh year running—followed by Ireland and Denmark.
Among the worst nations for press freedoms, according to the report: Vietnam, where independent reporters and commentators have been targeted and jailed by the government; China, the world's biggest jailer of journalists and a top source of propaganda and fake content, and North Korea.
"The World Press Freedom Index shows enormous volatility in situations, with major rises and falls and unprecedented changes, such as Brazil's 18-place rise and Senegal's 31-place fall," said RSF Secretary-General Christiophe Deloire. "This instability is the result of increased aggressiveness on the part of the authorities in many countries and growing animosity towards journalists on social media and in the physical world. The volatility is also the consequence of growth in the fake content industry, which produces and distributes disinformation and provides the tools for manufacturing it."
Keep ReadingShow Less
Most Popular