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The MAHA Deception: What RFK Jr., Trump, and Co Are Really Doing to Our Food
People’s understandable distrust and discontent are being manipulated in service of a villainous power grab by some of the very same players that MAHA performs opposition to.
Mar 23, 2026
Robert F. Kennedy Jr., Kid Rock, and Mike Tyson are on the stage of American slopaganda telling us that “for the first time in our nation’s history, the federal government put REAL FOOD at the center of the American diet.” “Something” is finally being done about ultra-processed foods, harmful additives, environmental toxins, and corporate capture of the regulatory system to “Make America Healthy Again.”
I’ve spent much of my life in food justice movements that are fighting to address these very same problems. I’ve taught and written about the toxicity and corporate control of the food system (and was actually featured in a documentary alongside RFK Jr., who strangely had no connection with the grassroots Hawai‘i movement that the film was about). Of all the vile corporations and politicians I’ve studied and gone head-to-head with, the forces congealing at the top of MAHA are far and away the most spectacular threat I’ve ever seen to a healthier food system (and just about everything else).
Alongside shirtless RFK workouts, the MAHA performance opened with purported “wins” around synthetic dyes and whole foods. In reality, RFK did not ban artificial food dyes, but asked large companies to “voluntarily phase them out” (food companies have a long history of doing absolutely nothing “voluntarily”). And in reality, though whole foods are emphasized in new dietary guidelines, federal programs like school meals are having their budgets for whole foods sliced out.
Far more significantly, these exaggerated, largely symbolic gestures are masking a whole slew of far-reaching poisonous actions that are of grave danger to our health, and radically bolster the power of Big Ag, Big Chem, and all Big Capitalists (yes, including Big Pharma). It’s not just that rhetoric and actions don’t match. It’s that people’s understandable distrust and discontent are being manipulated in service of a villainous power grab by some of the very same players that MAHA performs opposition to.
The evil genius of MAHA elites has been the appropriation of elements of progressive movements that have struggled for decades to illuminate corporate control of the food system and forge a healthier and fairer food system for all. We cannot give our wicked Doppelgänger this win.
Part of the MAHA song and dance is to hyper-emphasize individual choice and responsibility for health, often in intensely patronizing, shaming, and classist ways. Telling people they can avoid chemicals and disease all via individual choices has provided a profitable opportunity for MAHA influencers to peddle their products.
But it’s a cruel illusion that consumers can avoid toxins they don’t even know are in their food (much less invisible in the wider environment), eat food that isn’t available, spend dollars they don’t have, and avoid corporate monopolies that are entirely ubiquitous in the food system. Of course individuals have some amount of agency, but the rules of the system are stacked. And it’s the very people that the rules are stacked in favor of who are working hardest to distract us from seeing those rules.
Here are just some of the food system “rules” that the Trump-MAHA-RFK regime is solidifying as they smoke and mirror us with illusions of “choice”:
- One of the primary, open goals of this regime is to destroy regulation. Extreme deregulation of the past decades is the reason we have massive corporate consolidation in the food system; the reason over half of American farmland is blanketed in ecologically destructive herbicide-GMO monocrops; the reason overproduction of these crops forms the basis of our highly-processed food system; the reason children are being manipulated via advertising to get hooked early on foods that sentence them to a life of chronic disease; the reason food is packed full of unpronounceable toxic additives; the reason a concentrated grocery sector has left sweeping food deserts across the country; the reason hunger rates are so high in spite of there being an abundance of food; and the reason workers all along the food chain are living on poverty wages while they labor in horrifically dangerous conditions. The MAHA-Trump-RFK regime is bringing us to a new apex in a deregulated food system. The regime has already reduced oversight of factory farms, increased factory farm slaughter speeds (175 chickens per minute), demolished food safety regulations, removed pesticide use reporting, gutted the agencies and workforce tasked with regulating Big Ag, and all while slanting an already monopolized market further toward Big Ag via subsidies (and forms of government intervention that big business does like).
- Farm bill policy and subsidies largely dictate what gets grown in the United States and what ends up on our plates. MAHA rhetoric pushes individual responsibility for “healthy,” “wholesome,” and “fresh” eating, while the Trump-MAHA regime is making those very choices impossible for people by systematically deepening an ultra-processed food system. One of President Donald Trump’s first actions in 2025 was to terminate $1 billion in funding for programs that helped schools and food banks buy fresh, local food from farmers, while increasing subsidies by many billions to the largest 5% of mega corn and soy monocrops. It’s not about the farmers getting rich—these subsidies directly bolster the profits of corporate agribusiness, such as food manufacturers who buy commodity crops far below production cost to make the ultra-processed foods we are instructed not to eat in the new Dietary Guidelines.
- These subsidies also go straight to the pockets of factory farms in the form of extraordinarily underpriced herbicide-resistant (GMO) corn and soy animal feed. MAHA influencers champion grass-fed, pasture-raised beef and dairy, but the Trump/MAHA regime has eliminated billions in funding for programs that supported regenerative grazing and fired more than a thousand Natural Resources Conservation Service staff that helped farmers transition to regenerative agriculture. An estimated 99% of animals used for food in the United States are raised on factory farms that are driving antibiotic-resistant infections, zoonotic diseases, foodborne illness, and massive water and air pollution (which together kill hundreds of thousands of people annually).
- As the Trump-MAHA regime pours lavish sums of public money into the bloated coffers of private agribusiness, it has made the biggest cuts in history to food assistance for poor people. Already, 20% of children in the United States were experiencing food insecurity amid skyrocketing food prices. Over the next decade 22.3 million families will loose support they rely upon to eat, credit of the Make American Healthy Again regime.
- MAHA’s rhetoric around dismantling the corporate stranglehold on government likely carries its greatest mass appeal; it is also the most significant inversion to reality. The regime has radically increased the power of big money over politics, and corporations are spending at historic, record-breaking levels to grab all that they can. Today’s most influential and highest-earning lobbying firm, Ballard Partners, transferred directly from the Trump campaign and is now representing the American Chemistry Council, Bayer-Monsanto, and multiple Big Ag (and Big Pharma) companies.
- The policy-change prizes being handed out to the highest corporate bidders in the food system are even more extreme than classic deregulation and corporate welfare subsidies. The draft new Farm Bill would actually shield pesticide companies Monsanto-Bayer, DuPont-Dow, Syngenta, and BASF from liability for deadly health impacts of their products that they have knowingly covered up for decades.
- Trump is also gifting special legal impunity to Bayer-Monsanto, makers of glyphosate (Roundup), as it faces over 177,000 lawsuits alleging that glyphosate causes cancer. Under the RFK-endorsed Trump+Monsanto executive order, domestic production of glyphosate will also ramp up, meaning more glyphosate in our food, water, soil, air, and bodies, especially those of farmworkers.
- While glyphosate has received the most surprise from MAHA moms, it is far from the only dangerous pesticide being shoved down the public’s wary throats. The regime has green-lit new PFAS pesticides, "forever chemicals" that never break down in the environment and are linked to thyroid tumors, liver damage, and reproductive harm. They have also gone around the courts and reapproved the twice-banned pesticide dicamba, linked to pancreatic and colon cancers. Dicamba (also made primarily by Bayer-Monsanto) can vaporize and move through the air for several days after application and is causing unprecedented damage to small farms and communities surrounding genetically engineered dicamba-resistant soy and cotton monocultures.
- Meanwhile, the new Farm Bill is attempting to eradicate state and local laws that currently protect people from pesticides, and preempt new ones from being passed. In sum, the Trump-MAHA regime is approving new forever pesticides, increasing pesticide production, wiping away laws that protect people from pesticides, and then blocking people’s ability to sue over the harms. It’s hard to see this as anything but rule by and for Monsanto-Bayer and friends.
- Poisons will also increase at other levels of the food chain. The MAHA regime is rolling back the Toxic Substances Control Act, shifting toward “chemical industry science,” reduced transparency, and severely weakened risk evaluations. They are going to court to defend the continued use of phthalates, extremely toxic “everywhere chemicals” added to things like food packaging that have been found in nearly all tested food and are known to cause reproductive issues, genital abnormalities, neurodevelopmental disorders, respiratory issues, diabetes, and heart disease. Across the board, the regime is gutting the already insufficient laws we had for regulating poisons.
- In order to push forward with this poisons-everywhere agenda, the Trump-MAHA regime is disassembling the science that has been revealing the links between chemicals and human health, slashing research funding, and sabotaging knowledge production (and thus the regulation that follows scientific discovery) on everything from microplastics to PFAS to the synergistic effects of pesticides. Federal workers who investigated toxic substances and pollutants have also been fired en masse. Toxic corporate totalitarianism relies on the destruction of truth (including the manipulation and weaponization of science, with haunting parallels to other authoritarian regimes).
- One type of “regulation” that a fascist-aspiring oligarchical regime actually relies upon is the type that distracts from the criminals at the top by demonizing and policing the people at the bottom. The people growing our food, who already faced intense exploitation and marginalization, are being especially scapegoated—abducted, detained, deported, separated from their families, “hunted like animals.”
The list could go on. And the full picture on the MAHA regime and health is even more sickening—unprecedented cuts to healthcare; massive increases in air, water, mercury, and PFAS pollution; dismantled gun violence prevention laws (guns are the leading cause of death for children and teens in the US); billions in handouts to big pharma; destroyed public health institutions; hastened apocalyptic climate breakdown… The aims and repercussions of the MAHA deception extend far beyond any particular policy or issue—it is a project that ultimately serves authoritarian oligarchical rule.
There’s a tendency among some progressives and leftists to simply dismiss anything that touches the MAHA matrix as innately conspiratorial, unscientific, and reactionary—at times even inadvertently positioning themselves on the side of Big Ag so as to seem in opposition to MAHA and Trump (an all around win-win for Big Ag). While the power at the top of MAHA is deeply reactionary and using conspiracy to pull ordinary people further right, the evil genius of MAHA elites has been the appropriation of elements of progressive movements that have struggled for decades to illuminate corporate control of the food system and forge a healthier and fairer food system for all. We cannot give our wicked Doppelgänger this win. Instead of abandoning everything RFK Jr. touches, we need to spin it back at them with the missing elements of truth and justice.
Truth: We have a food system designed around maximization of profit at every level, intensified by decades of bipartisan policy that has unleashed corporate power to the severe detriment of health, safety, workers, local economies, the Earth, the 99.9%. The biggest conspiracy is plain before our eyes: a system doing exactly what it is supposed to do, capitalism (which yes, the overlords of do all sorts of perverse things to preserve and extend). Justice demands getting to the roots of that system and challenging the 0.1% who are benefiting from it—many of whom happen to be puppet-mastering MAHA.
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More 'Beef' With Bobby: Meat and Masculinity
In 2026, the federal government is telling us how men should be men, with devastating effects on our health and planet.
Mar 17, 2026
In January 2026, Secretary of Health and Human Services Robert F. Kennedy Jr. announced the Food and Drug Administration’s new inverted food pyramid to replace the Michelle Obama's “myplate” visualization. There is some good in the change: promoting whole foods and minimizing processed foods, as I noted in My “Beef” with Bobby. But the science ends here as RFK instead relies on bro-science. Taking his cue from the “manosphere” and MAHA wellness influencers, he emphasizes animal proteins over plant proteins. More on that in a moment.
Just one month after releasing the new food pyramid, RFK released a workout video with Kid Rock where the pair eat steaks, pump iron, and then drink raw milk in a hot tub together. It’s difficult to watch, but even more difficult to describe. Comedian Stephen Colbert called it “senior softcore that feels like dropping acid.”
RFK has long sought to prove his manliness. He has admitted to taking testosterone, while insisting, unconvincingly, that he’s not on steroids. The administration more broadly seems to have an obsessive and desperate need to demonstrate its masculine prowess. In fact, Defense Secretary Pete Hegseth’s warrior mentality may have contributed to the US attacks on Iran. It has certainly contributed to his callous dismissal of human casualties. Both meanwhile defer to President Donald Trump’s allegedly off-the charts levels of testosterone.
These food policies and performative workouts might appear unrelated. But, a closer connection exists between beef, masculinity, and the American nation, one that has, in fact, twined since the country’s earliest days. RFK’s effort to Make American Healthy Again is mere revival of a longstanding American narrative.
For all its chest-thumping certainty, this administration’s relationship to masculinity looks less like confidence than anxiety, much like the frontier myth itself.
The idea that meat is manly can be traced to the cultural founding of the nation on the actual frontier. In 1893, historian Frederick Jackson Turner argued that the struggle to conquer the wilderness had fostered American virtues of independence, self-reliance, and democracy. Proving your manly virtue on the frontier made immigrants into American men as America became a virtuous nation. Declaring the closing of the frontier, Jackson lamented America’s ability to grow and innovate. Men would wither without the opportunity to test their mettle as the nation expanded.
Beef was central to imperial expansion on the frontier. Ranching not only justified the expropriation American Indian land, but beef products supplied to the US Army made expansion possible. By slaughtering to the brink of extinction the 50 million bison that roamed the Great Plains, they settled the “Indian question.” Historian Joshua Specht calls cattle “mobile colonizers.” Culturally, ranchers and cowboys justified the violence against American Indians in the interests of civilization. Central to this myth was the frontier man, bringing civilization to the feminized “vanishing Indian,” a curious paradox, to be sure, where Native Americans could be at once docile and violent.
Today we are left with an embarrassing historical echo. Protein as the final frontier of fitness influencers ironically returns us to the actual frontier in American history. Now we can see why RFK’s two provocations in the culture war of 2026 are related. Food has always been gendered and tied to nothing less than the ideals of the nation and what it means to be an American.
Today we see the same gendering of meat wrapped up with big business. Only un-American soy boys refuse to eat meat. Meat advertisements often demonstrate the masculinity of meat consumption by displaying oversexualized women cooking meat, implying that both women and animals are to be dominated and consumed by men.
There is of course no evidence that soy intake affects male hormones, or that meat consumption is required for elite athletic performance. Arnold Schwarzenegger, whose character once said, “You hit like a vegetarian,” has more recently called for cutting back on meat, noting that it isn’t necessary for athletes and harms the planet. James Cameron’s documentary The Game Changers challenges the myth that animal protein is needed for physical strength and elite athletic performance. Cameron follows tennis stars, Olympians, and even the ultimate fighter James Wilks to see how plant protein permeates their diets. But the myth lives on, perpetrated by RFK’s shirtless workouts and emphasis on eating meat. And because the old adage “follow the money” seems to be guiding light for this administration, it should come as no surprise that the meat industry is also a major donor.
Still, the science on red meat consumption and its effects on our planet and health are clear. Red meat consumption reduces life expectancy by increasing risks of cardiovascular disease, obesity, and cancer. Cattle also consume much of the world’s arable land, leading to deforestation and increased greenhouse gas emissions. While beans and legumes make it into the dietary guidelines, they are entirely absent from the pyramid.
Despite the eagerness of the administration, Kid Rock, and MAHA followers to heed RFK’s food and exercise advice, many of these same figures recoiled when Michelle Obama tried to move toward nutrient-dense fruit and vegetables in school lunches. Republicans accused her of trying to impose a “nanny-state,” and bristled at her impudent attempt to shape what Americans choose to eat. Again, gender is at work in our food policies.
Despite claiming to restore “scientific integrity” and “common sense,” RFK ignores the government’s own "Scientific Report of the 2025 Dietary Guidelines Advisory Committee," which consistently advocated plant-based sources of protein, especially beans and lentils while reducing the intake of red meat. The committee even suggested moving the “Beans, Peas, and Lentils Subgroup from the Vegetables Food Group to the Protein Foods Group.”
Cultural tropes can be hard to break, but it is time for a new generation of athletes and influencers to confront the wellness-to-fascism pipeline. Our secretary of health should not be making policy decisions on the basis of pseudoscience for the sake of winning a culture war. Nor should his leadership parrot “manosphere" talking points that openly embrace a hostility toward women and decry the feminization of Western society. This is nothing short of what one nutritionist called a "vibes-based policy disaster." For all its chest-thumping certainty, this administration’s relationship to masculinity looks less like confidence than anxiety, much like the frontier myth itself. Still, these performances should not require the rest of us to pay with our health and our planet for their fragile egos.
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GOP Ripped for 'Grotesque' Farm Bill Full of 'Industry-Backed Poison Pills'
"Chairman Thompson appears poised to check off industry's cruel wish list," one critic warned.
Feb 13, 2026
Advocates for animal welfare, environmental protection, public health, and small family farms fiercely condemned various "industry-backed poison pills" in the long-awaited Farm Bill draft unveiled Friday by a key Republican in the US House of Representatives.
"A new Farm Bill is long overdue, and the Farm, Food, and National Security Act of 2026 is an important step forward in providing certainty to our farmers, ranchers, and rural communities," said House Committee on Agriculture Chair Glenn "GT" Thompson (R-Pa.) in a statement.
While Thompson has scheduled a markup of the 802-page proposal for February 23, critics aren't waiting to pick apart the bill, which aligns with a 2024 GOP proposal that was also sharply rebuked. The panel's ranking member, Rep. Angie Craig (D-Minn.), said that from what she has seen so far, the new legislation "fails to meet the moment facing farmers and working people."
"Farmers need Congress to act swiftly to end inflationary tariffs, stabilize trade relationships, expand domestic market opportunities like year-round E15, and help lower input costs," Craig stressed. "The Republican majority instead chose to ignore Democratic priorities and focus on pushing a shell of a farm bill with poison pills that complicates if not derails chances of getting anything done. I strongly urge my Republican colleagues to drop the political charade and work with House Democrats on a truly bipartisan bill to address the very real problems farm country is experiencing right now—before it's too late."
Brett Hartl, government affairs director at the Center for Biological Diversity, similarly blasted the GOP legislation on Friday, declaring that "this Republican Farm Bill proposal is a grotesque, record-breaking giveaway to the pesticide industry that will free Big Ag to accelerate the flow of dangerous poisons into our nation's food supply and waterways."
"This bill would block people suffering from pesticide-linked cancers from suing pesticide makers, eviscerate the EPA's ability to protect rivers and streams from direct pesticide pollution, and give the pesticide industry an unprecedented veto over extinction-preventing safeguards for our nation's most endangered wildlife," he said, referring to the Environmental Protection Agency.
"If Congress passes this monstrosity, it will speed our march toward the dawn of a very real silent spring, a day without fluttering butterflies, chirping frogs, or the chorus of birds at sunrise," Hartl warned. "No one voted for Republicans to allow foreign-owned pesticide conglomerates to dominate the policies that impact the safety of the food every American eats. But this bill leaves no doubt that's exactly who is calling all the shots."
Food & Water Watch (FWW) managing director of policy and litigation Mitch Jones also sounded the alarm about industry-friendly poison pills, arguing that any draft containing the "Cancer Gag Act" that would shield pesticide companies from liability or the Ending Agricultural Trade Suppression Act—which would block state and local policies designed to protect animal welfare, farm workers, and food safety—"must be dead on arrival."
Sara Amundson, president of Humane World Action Fund—formerly called Humane Society Legislative Fund—also made a case against targeting state restrictions for animals like Proposition 12 in California, which the US Supreme Court let stand in 2023, in response to a challenge by the National Pork Producers Council and the American Farm Bureau Federation.
"Once again, the House Agriculture Committee Republican majority is bending to the will of a backwards-facing segment of the pork industry by trying to force through a measure to override the preferences of voters in more than a dozen states, upend the decisions of courts all the way up to the Supreme Court, and trample states' rights all at the same time," Amundson said Friday.
The National Family Farm Coalition highlighted that "instead of addressing the widespread concerns of family-scale farmers—ensuring fair prices for farmers, improving credit access, addressing corporate land consolidation, and creating a trade environment that benefits producers—this draft perpetuates the status quo that enriches and empowers corporate agribusiness. The result is an accelerating farm crisis that continues to hollow out rural communities across the US."
Thompson also faced outrage over other policies left out of the GOP legislation—particularly from those calling for the restoration of $187 billion in cuts to the Supplemental Nutrition Assistance Program (SNAP) that congressional Republicans and President Donald Trump forced through last year with their so-called One Big Beautiful Bill Act (HR 1).
"HR 1 shifts unprecedented costs to already cash-strapped states, expands time limits, and strips food benefits away from caregivers, veterans, older workers, people experiencing homelessness, and humanitarian-based noncitizens," noted Crystal FitzSimons, president of the Food Research & Action Center.
"HR 1 is an unforgiving assault on America's hungry, deliberately dismantling our nation's first line of defense against hunger," she continued. "Yet, when given the opportunity to correct this harm in the latest Farm Bill proposal, Chairman Thompson unveiled a package that will only deepen hunger instead of fixing it. Hunger is not something Congress can afford to ignore."
Jones of FWW said that "families and farmers are hungry for federal policy that supports small- and mid-sized producers and keeps food affordable. Instead, Chairman Thompson appears poised to check off industry's cruel wish list."
"America needs a fair Farm Bill," he emphasized. "It is imperative that this Farm Bill repeal all Trump SNAP cuts and restore full funding to this critical nutrition program; stop the proliferation of factory farms; and support the transition to sustainable, affordable food."
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