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Zuckerberg Extols 'Masculine Energy' in Corporate America as Meta Kills DEI Programs
"Remember, Zuckerberg built Facebook not for social connection but to rate the hotness of his female college mates," noted one critic.
Jan 11, 2025
As numerous U.S. corporations bend to the right with the political winds swirling around Republican President-elect Donald Trump's imminent return to power, Meta CEO Mark Zuckerberg is following up on his company's termination of its fact-checking program by ending its diversity, equity, and inclusion programs and praising "masculine energy" in corporate America.
"I think a lot of the corporate world is, like, pretty culturally neutered," Zuckerberg said during an interview with the eponymous host of "The Joe Rogan Experience" podcast on Friday. Meta is the parent company of social platforms including Facebook, Instagram, and Threads.
Explaining that he has "three sisters, no brothers" and "three daughters, no sons," Zuckerberg continued: "So I'm, like, surrounded by girls and women, like, my whole life. And it's like...I don't know, there's something, the kind of masculine energy, I think, is good."
"And obviously, you know, society has plenty of that, but I think corporate culture was really like trying to get away from it," he said. "And I do think that... all these forms of energy are good. And I think having a culture that, like, celebrates the aggression a bit more has its own merits that are really positive."
The tech industry is built on 'masculine energy', a bro--no girls allowed--culture. Remember Zuckerberg built Facebook not for social connection but to rate the hotness of his female college mates. www.bloomberg.com/news/article...
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— Amy Diehl, Ph.D. (@amydiehl.bsky.social) January 11, 2025 at 8:09 AM
Zuckerberg elaborated:
I do think that if you're a a woman going into a company, it probably feels like it's too masculine. Right? And it's like there isn't enough of the kind of the energy that you may naturally have. And it probably feels like there are all these things that are set up that are biased against you. And that's not good either, 'cause you want women to be able to succeed.
But I think these things can... go a little far. And I think it's one thing to say we want to be kind of, like, welcoming and make a good environment for everyone. And I think it's another to basically say that masculinity is bad. And I, I just think we kind of swung culturally to that part of the... spectrum where, you know, it's all like, okay, masculinity is toxic. We have to, like, get rid of it completely.
No... Both of these things are good, right? It's like, you want, like, feminine energy, you want masculine energy... I think that that's all good. But I do think the corporate culture sort of had swung towards being this somewhat more neutered thing. And I didn't really feel that until I got involved in martial arts, which I think is still a more, much more masculine culture.
While some social media observers attributed Zuckerberg's shift to factors like "the power of gym bro masculinity," others noted the rightward shift in corporate America accompanying Trump's White House return and Republicans' control of both houses of Congress.
"Zuck is a Cuck": Meta's Billionaire Bends The Knee to MAGA Mark Zuckerberg joins a rogue's gallery of billionaires capitulating to Donald Trump's threats and promoting MAGA's agenda against truth, democracy, and diversity for the sake of self-preservation. thelefthook.substack.com/p/zuck-is-a-...
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— Wajahat Ali (@wajali.bsky.social) January 10, 2025 at 6:47 PM
Nowhere is this more pronounced than in the wave of companies ending or dialing back diversity, equity, and inclusion (DEI) programs. The growing list includes McDonald's, Walmart, Boeing, Molson Coors, Ford, Harley-Davidson, John Deere, Amazon, and—as of Friday—Meta.
According to an internal memo from Meta vice president of human resources Janelle Gale viewed by several media outlets, Meta is immediately ending DEI programs in hiring, training, and supplier selection because the "legal and policy landscape surrounding diversity, equity, and inclusion efforts in the United States is changing."
"The term 'DEI' has also become charged, in part because it is understood by some as a practice that suggests preferential treatment of some groups over others," Gale explained.
Meta's move follows Tuesday's announcement that the company is ending its third-party fact-checking program because it is "too politically biased" and replacing it with community notes à la X, the social media platform formerly known as Twitter and owned by Elon Musk, who will co-chair the Trump administration's Department of Government Efficiency.
The announcement also said Meta "will be moving the trust and safety teams that write our content policies and review content out of California to Texas and other U.S. locations."
As part of its broad new "free expression" policy, Meta will also permit certain speech widely considered hateful by human rights defenders.
According to training materials
viewed byThe Intercept and other media outlets, Meta users will be able to say things like "immigrants are grubby, filthy pieces of shit," "Black people are more violent than whites," "Italians are dickheads," women are "household objects" or "property," and transgender people are mentally ill. Calling trans people "trannies" or "it" is now also acceptable on Meta sites.
I got a warning for posting "you are an evil man" to Zuck but not for posting "you are a degenerate tranny." Real nice system they have at Meta.
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— Alejandra Caraballo (@esqueer.net) January 10, 2025 at 7:50 PM
The New York Timesreported Friday that Meta has ordered its offices in Silicon Valley, New York, and Texas to remove the tampons which had been offered to transgender and nonbinary employees who use men's restrooms. The report also said that Meta has removed trans and nonbinary themes from its Messenger chat app.
Zuckerberg has also appointed UFC CEO Dana White, a friend and supporter of Trump, to Meta's board of directors,
explaining, "I've admired him as an entrepreneur and his ability to build such a beloved brand."
These moves followed a November meeting between Trump and Zuckerberg at the former's Mar-a-Lago resort in Florida, after which Meta reportedly also gave $1 million to the president-elect's inauguration fund.
Zuckerberg's alignment with key elements of Trumpism represents a stark departure from just a few months ago, when, in a new book, Trump accused him of inimical "plotting" during the 2020 election and said he threatened to imprison the tech billionaire for life if he did so again in 2024.
Now, Zuckerberg's blasting outgoing Democratic President Joe Biden. He told Rogan Friday that during the coronavirus pandemic, Biden administration officials would "call up and, like, scream... and curse" at Meta leaders over Covid-19 misinformation.
Some internet users poked fun at Meta's new policies, with one popular meme satirically claiming that Zuckerberg "died of coronavirus and complications from syphilis."
Who needs dumb old facts anyways?
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— JonZoidberg ( @jonzoidberg.bsky.social) January 7, 2025 at 8:42 PM
But others took a more serious view of Zuckerberg's about-face, with the Electronic Frontier Foundation (EFF) asserting this week that "these changes reveal that Meta seems less interested in freedom of expression as a principle and more focused on appeasing the incoming U.S. administration."
"Meta has long been criticized by the global digital rights community, as well as by artists, sex worker advocacy groups, LGBTQ+ advocates, Palestine advocates, and political groups, among others," EFF added. "A corporation with a history of biased and harmful moderation like Meta [needs] a careful, well-thought-out, and sincere fix that will not undermine broader freedom of expression goals."
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Study Finds Over 33 Million Instagram, TikTok Posts Promoting Harmful Content to Kids
The Ekō report came as a U.S. Senate panel held a hearing about online child sexual exploitation featuring testimony from five Big Tech CEOs.
Jan 31, 2024
As five Big Tech executives appeared before the U.S. Senate Judiciary Committee on Wednesday, the group Ekō released a report highlighting how "social media companies are not only failing to safeguard young users from harm, but actively profiting from it."
"This briefing serves as an urgent call for legislative action," says the 17-page publication from Ekō—previously called SumOfUs—which is addressed to the Senate panel on the first page and urges constituents to contact their members of Congress.
The report builds on Ekō research from 2021 and 2023. Again, the group focused on TikTok and Meta-owned Instagram, examining posts about "body image issues, skin whitening, mental health issues, including suicide and self-harm, as well as incel and misogynistic content."
"A handful of tech CEOs have manufactured a new public health crisis and it's harming kids with increasing ferocity."
"This updated research, conducted between January 18th-25th, 2024 provides concrete data for members of the committee on how this kind of problematic content not only remains rampant on the platforms but in some cases has increased in volume," the document states.
Ekō's investigation uncovered over 33.26 million posts on both platforms "under hashtags housing problematic content directed at young users."
Specifically, researchers found:
- 8 hashtags about suicide leading to 1.54 million posts—a 33% increase in content since the group's research last year;
- 14 hashtags about involuntary celibate (incel) and manosphere content, leading to over a million posts—a 161% increase from 2023;
- 5 hashtags about eating disorders leading to more than 1.28 million posts;
- 16 hashtags about plastic and body modification surgeries leading to over 24.84 million posts—a 67% increase from 2021; and
- 22 hashtags about skin whitening leading to 4.54 million posts.
Meanwhile, the report points, "social media giants are making a staggering $11 billion in U.S. ad revenue from ads targeted at minors, and despite promising to take action to stop directing personalized ads to children, they continue to do so."
"Health experts are increasingly worried about the role of social media platforms in fueling the child mental health crisis, while
multiple studies have exposed the growing problem of child sexual exploitation online; and academics point to the growing evidence of addiction to social media among young people," the document adds, urging "decisive actions from lawmakers."
Ekō campaigner Maen Hammad echoed that call to action in a statement, saying that "this research underscores what we've known for a very long time now—a handful of tech CEOs have manufactured a new public health crisis and it's harming kids with increasing ferocity."
"Senators can ask Mark Zuckerberg as many questions as they like, but it's not going to fix the problem unless we also get robust new laws," Hammad added, referring to Meta's CEO. "The real question is how much more evidence do U.S. lawmakers need before they act to defend our children from these predatory tech monopolies."
In addition to Zuckerberg, whose company also owns Facebook, members of the Senate Judiciary Committee heard testimony from TikTok's Shou Chew, Snap's Evan Spiegel, Discord's Jason Citron, and Linda Yaccarino of X, the platform formerly called Twitter and owned by billionaire Elon Musk.
Ekō—which supports a full ban on surveillance advertising, the establishment of an algorithmic oversight board, and ending Big Tech's predatory business model based on personal data harvesting—was far from alone in demanding legislative action as the panel held its "Big Tech and the Online Child Sexual Exploitation Crisis" hearing.
"Another hearing, more evasions and deflections from big tech CEOs," Josh Golin of the child advocacy group Fairplay said Wednesday. "If Congress really cares about the families who packed the hearing today holding pictures of their children lost to social media harms, they will move the Kids Online Safety Act. Pointed questions and sound bites won't save lives, but KOSA will."
In September, Fairplay acknowledged concerns that KOSA "will have unintended consequences and cut off LGBTQ+ youth from online resources, or expand censorship powers" of right-wing state attorneys general, but said the group had consulted with "attorneys, leading queer advocates, First Amendment experts, and platform design experts who all agreed that any attempt by conservative AGs to censor LGBTQ+ content would not succeed."
However, some digital rights advocates remain concerned about KOSA and other internet-related bills including the Eliminating Abusive and Rampant Neglect of Interactive Technologies (EARN IT) Act; Strengthening Transparency and Obligation to Protect Children Suffering from Abuse and Mistreatment (STOP CSAM) Act; Cooper Davis Act; and Restricting the Emergence of Security Threats that Risk Information and Communications Technology (RESTRICT) Act.
"Strict privacy and antitrust legislation would... go a long way toward reducing harm and diminishing the power and dominance of Big Tech giants."
Fight for the Future director Evan Greer said Wednesday that "Big Tech is harming kids. That's not up for debate. We commend the parents and young people who are speaking up and demanding that lawmakers do something. Fight for the Future has worked for years to expose and address the harms of Big Tech monopolies and their surveillance capitalist business model."
"But unfortunately, today's hearing shows once again that many senators are actively helping Big Tech harm kids because they're more interested in creating sound bites for TV than the actual work of legislating," she argued. "Experts have repeatedly explained why, as written, dangerous and misguided bills like KOSA, STOP CSAM, and the EARN IT Act would make kids less safe, not more safe. Hundreds of thousands of young people and others have spoken up, calling for legislation that protects privacy rather than leads to censorship."
Greer suggested that "these bills could be amended to ensure they target specific harmful business practices like autoplay, infinite scroll, and use of minor's personal data to power recommendation algorithms, rather than being a blank check for censorship and expanding surveillance. Strict privacy and antitrust legislation would also go a long way toward reducing harm and diminishing the power and dominance of Big Tech giants."
While praising the Senate panel for "bringing social media CEOs in to testify on the harms their companies cause or exacerbate for kids and families," Demand Progress corporate power director Emily Peterson-Cassin also promoted antitrust bills on Wednesday.
"As the committee considers new legislation to address online harms to youth and families, we urge them to stay open-minded about types of solutions that could address these and other harms," she said. The American Innovation and Choice Online Act and Open Apps Market Act, she noted, "would weaken the power of large companies to command our attention and our money."
The Federal Trade Commission's rulemaking on commercial surveillance "could ensure our privacy and safety against the abuses that stem from a data-hoarding business model," she added. "These all have the potential to make the internet a better and safer place for everyone."
The U.S. 988 Suicide & Crisis Lifeline can be reached by calling or texting 988, or through chat at 988lifeline.org. It offers 24/7, free, and confidential support.
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Social Media Giants Make Billions Advertising to US Kids
"Our study suggests they have overwhelming financial incentives to continue to delay taking meaningful steps to protect children," said one Harvard researcher.
Dec 27, 2023
Researchers at Boston Children's Hospital and Harvard University revealed Wednesday that social media giants made nearly $11 billion in advertising revenue from U.S.-based users younger than 18 last year.
"As concerns about youth mental health grow, more and more policymakers are trying to introduce legislation to curtail social media platform practices that may drive depression, anxiety, and disordered eating in young people," said senior author Dr. Bryn Austin, a professor and founding director of the Strategic Training Initiative for the Prevention of Eating Disorders.
"Although social media platforms may claim that they can self-regulate their practices to reduce the harms to young people, they have yet to do so," she continued, "and our study suggests they have overwhelming financial incentives to continue to delay taking meaningful steps to protect children."
For the study, published Wednesday in the journal PLOS ONE, the researchers focused on Google's YouTube; Meta-owned Facebook and Instagram; Snapchat; TikTok; and Twitter—which its billionaire owner, Elon Musk, recently rebranded as X.
"Our finding that social media platforms generate substantial advertising revenue from youth highlights the need for greater data transparency as well as public health interventions and government regulations."
"This is the first known study to estimate social media platform-specific advertising revenue from youth," the researchers noted. "There were several limitations to our study methods and analysis. We heavily relied upon secondary estimated and projected data, as well as the assumption that youth and adults may see a similar number of advertisements; however... social media platforms do not publicly disclose any data on user base ages, nor the advertising revenue generated from them."
To build their simulation model, the team used 2021-22 data from Common Sense Media and Pew Research surveys, the market research company eMarketer, the parental control application Qustodio, and the U.S. Census Bureau.
They found that in 2022, YouTube had 49.7 million U.S.-based users under 18, followed by TikTok (18.9 million), Snapchat (18 million), Instagram (16.7 million), Facebook (9.9 million), and X (7 million)—from which the companies collectively generated $8.6 billion in ad revenue from users ages 13-17 and another $2.1 billion from those 12 and under.
For users 13-17, Instagram led the pack with $4 billion in ad revenue, followed by TikTok ($2 billion) and YouTube ($1.2 billion). For younger children, YouTube was on top at $959.1 million, followed by Instagram ($801.1 million) and Facebook ($137.2 million).
"Our finding that social media platforms generate substantial advertising revenue from youth highlights the need for greater data transparency as well as public health interventions and government regulations," said lead author Dr. Amanda Raffoul, an instructor in pediatrics at Harvard Medical School.
Demands for U.S. regulators and lawmakers to rein in Big Tech—particularly to protect children—have mounted in recent years. Bolstering those calls, U.S. Surgeon General Dr. Vivek Murthy in May issued an advisory calling attention to "the growing concerns about the effects of social media on youth mental health," as the White House unveiled federal actions to better serve kids online.
In October, the District of Columbia and 41 states led by both Democrats and Republicans filed a pair of federal lawsuits against Meta over features allegedly designed to keep young people hooked on the firm's platforms, including Facebook and Instagram.
The following month, in a move that Fight for the Future's Evan Greer called "absurd and dangerous," Meta sued the U.S. Federal Trade Commission (FTC) after the agency proposed an order that would prohibit the company from monetizing minors' data.
Last week, the FTC suggested significant updates to the Children's Online Privacy Protection Act. Zamaan Qureshi of the Design It for Us coalition celebrated that "the proposed rule directly targets Big Tech's toxic business model by requiring the invasive practice of surveillance advertising to be off by default, limiting harmful nudges that keep young people coming back to the platform even when they don't want to, and including protections against the collection of biometric information."
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