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"While we are looking to the stars, we should not readily sacrifice communities, habitat, and species," said a Center for Biological Diversity senior attorney.
Experts and community members say that particulates from the Thursday explosion of Elon Musk's Starship spacecraft and Super Heavy rocket spread much farther than SpaceX predicted, raising concerns about the impact on human health and endangered species.
Within minutes of the explosion, residents of Port Isabel, Texas reported that wet, sandy material was falling from the sky, despite the fact that they were around six miles from the Boca Chica launch site.
"What kind of danger did Cameron County bring to our community when SpaceX was welcomed here?" Elma Arredondo, a retired school teacher who used to work at Port Isabel's Garriga Elementary, asked in an interview with Texas Public Radio.
"What kind of danger did Cameron County bring to our community when SpaceX was welcomed here?"
Thursday's launch was the first test for Starship, the largest rocket ever built. The rocket lifted off successfully at 8:33 am CT and shot about 39 kilometers into the air before multiple engines failed and the rocket lost altitude as it started to wobble, SpaceX explained. This triggered the decision to explode both the ship and its booster.
"With a test like this, success comes from what we learn, and we learned a tremendous amount about the vehicle and ground systems today that will help us improve on future flights of Starship," SpaceX wrote on its website.
Starship Flight TestStarship gave us quite a show during today's first flight test of a fully integrated Starship and Super Heavy rocket from Starbase in ...
Interesting Engineeringsaid SpaceX's attitude was in keeping with its "fail fast, learn fast" approach, but the company's leadership, including CEO Elon Musk, aren't the ones who have to live with the consequences of those failures. That would be the residents of Port Isabel, who have to deal with the potential health impacts of Thursday's ash rain, or the endangered Kemp's Ridley sea turtles currently nesting on Boca Chica's beaches.
"We are not against space exploration or this company," Center for Biological Diversity senior attorney Jared Margolis toldCNBC Monday. "But while we are looking to the stars, we should not readily sacrifice communities, habitat, and species."
Before the launch, SpaceX predicted that the debris field would extend about one square mile around the site, with debris falling only three-quarters of a mile away. Port Isabel, therefore, should have been spared, as should have South Padre Island, which is a few miles away.
Instead, Port Isabel spokeperson Valerie Bates toldThe New York Times that almost the entire town "ended up with a covering of a rather thick, granular, sand grain that just landed on everything."
Particulates from the Starship explosion coat a car in Port Isabel.(Photo: Yvette Espinoza Pennington/SpaceX Boca Chica Group/Facebook)
Bates said that the debris posed no "immediate concern for people's health," and environmental compliance and risk expert Eric Roesch, who warned on his blog ESG Hound that the launch was likely to have a bigger impact than SpaceX attested, said it was impossible to say without a chemical analysis. However, Roesch also told CNBC that particulate matter in general can cause lung and breathing problems.
There was physical damage as well. Vibrations broke a window at a Port Isabel gym and, closer to the site, larger pieces of debris hit a car.
\u201cVR Cam caught some spectacular footage as #SuperHeavy rocked #SpaceX #Starbase this morning. I am floored at the amount of debris that was ejected. Waiting on Rover 2 damage assessment. Congratulations @elonmusk on pulling this historical launch!\u201d— LabPadre (@LabPadre) 1681999961
"Concrete shot out into the ocean, and risked hitting the fuel storage tanks which are these silos adjacent to the launch pad," Sierra Club Lone Star chapter director Dave Cortez told CNBC.
Roesch said all the flying particulates and concrete came from a large crater that formed at the launch site because SpaceX didn't install a trench or water system to redirect and quench fire.
"He just wanted to get this thing up in the air," Port Isabel resident Sharon Almaguer told theTimes of Musk. "Everybody else sort of be damned."
That everybody else may include the turtles and other animals that live near Boca Chica.
"SpaceX's Boca Chica facility sits amid one of the most unique natural habitats in the northern hemisphere," Roesch noted in an April 16 blog post. "The area is home to countless endangered species and provides a wintering home to the piping plover and red knot."
Roesch said that the Federal Aviation Administration (FAA) granted the launch permission based on noise, heat plume and, other calculations from 2019, when Starship was 20% smaller.
"The resulting damage to the community and the environment predicted are certainly understated, inadequate, and inaccurate," he said days before the launch.
"[Musk] just wanted to get this thing up in the air ... Everybody else sort of be damned."
In the face of the explosion, the FAA told CNBC that it had grounded further launches for a "mishap investigation," which is standard operating procedure. Future Starships can launch again once SpaceX has undertaken additional "environmental mitigations," FAA said. However, Margolis thought the hurdle would be too easily cleared to protect human and animal well-being.
This isn't the first time a Musk company has clashed with Texas communities over environmental impacts. At a public hearing in March, community members of Bastrop, Texas, protested his Boring Company's plans to dump self-treated wastewater into the nearby Colorado River instead of using the city system. The company is seeking a permit to do this, but it has previously come under fire for moving forward without construction and air quality permits, and residents are frustrated with how the billionaire can use money to have his way in their city.
"The owner of these companies spent $44 billion on Twitter, and it had no impact on his ability to continue to build these businesses," Bastrop property owner Amy Weir said at the meeting, as Gizmodoreported. "There is no way for the state to enforce its laws or protect the people and businesses downstream, should there be an issue with discharge from this facility."
At the height of the GMO labeling battle, we not-so-fondly referred to the Grocery Manufacturers Association (GMA) as "Monsanto's Evil Twin."
Last week, a former GMA executive told Politico that to him, the food industry lobbying group seems like "the dinosaur waiting to die."
For consumers who blame the GMA for engineering the defeat of four state ballot initiatives that would have required labels on genetically engineered foods, then teaming up with Monsanto and some Big Organic brands to ram through federal legislation that stripped states of the right to pass GMO labeling laws, visions of the GMA drawing its last bullying breath are accompanied by the sweet taste of karma.
Consumers can take satisfaction in the fact that they've played a role in what some say is the diminishing power of the GMA over Washington policy.
For many, gratification--even the delayed variety--is worth stirring up trouble in the marketplace if it results in brands cleaning up their acts on issues of health, transparency and accountability.
#GMAExit--a 'burgeoning trend'?
On Friday, Dec. 1, Mars, Inc., the sixth-largest privately held food company in the U.S., confirmed reports it will exit the GMA.
Mars is the fourth Big Food company to exit GMA this year. The first was Campbell Soup Co., which said in July that it wouldn't renew its membership. Campbell CEO Denise Morrison said at the time that Campbell's had found itself "at odds with some of [GMA's] positions."
One of those positions was GMO labeling. Campbell was the first company to publicly break with Monsanto and the GMA by announcing it would label GMO ingredients, even though not required to do so.
Nestle, the world's largest food company, followed Campbell out the GMA door, announcing in October its own plans to quit the GMA at the end of this year (2017).
Last week Dean Foods "quietly" exited the trade group.
GMA executives interviewed by Politico downplayed the loss of some of the group's big-name members. But Politico was quick to point out that as one of the GMA's top dues-paying members, Nestle's exit could deal "a tough blow" to the GMA's operating budget. Campbell's doled out about $317,000/year to belong to the trade association Politico said, citing the company's financial disclosures.
It remains to be seen how many more companies will join the #GMAExit, or what the financial consequences may be for the GMA. But Politico calls the recent announcements "part of a burgeoning trend" as opposed to just a few "one-offs."
GMO labeling at the heart of consumer demand for transparency
What's behind the "splintering" of the food lobby.
Politico reports that "complacency and a lack of leadership" are factors. But it also blamed "an upheaval at the grocery store, where iconic brands are stagnating as millennials and moms seek healthier and more transparent products."
Nowhere was the issue of "transparency" more apparent than during the more-than-four-year battle for labels on GMO foods. More than 90 percent of consumers consistently supported laws requiring labels on GMO foods. Consumers felt so strongly that many were willing to boycott their favorite organic and natural brands, if those brands were owned by members of the GMA which poured $46 million into defeating GMO labeling in California alone.
Shortly after the narrow defeat of California's Prop 37 in May 2012, the Organic Consumer Association (OCA) launched its "Traitor Boycott." Initially, Campbell's (Plum Organics, Wolfgang Puck), Dean Foods (Horizon Organic, Silk) and Nestle (Gerber Organic, Sweet Leaf Tea)--which combined had dumped almost $4 million into the campaign to defeat labeling in California--made OCA's boycott list.
Campbell's, which like many other companies subsequently contributed to defeat labeling in Washington State (2013), was eventually dropped from the list when the company decided not to financially support campaigns to thwart GMO labeling initiatives in Oregon and Colorado (2014).
Unilever, which remains a GMA member, stopped throwing money at subsequent efforts to defeat GMO labeling initiatives, presumably because the multi-national food giant didn't like that its poster child for "social responsibility," Ben & Jerry's, was taking heat from consumers unhappy with Unilever's unholy alliance with the GMA. (Ben & Jerry's told consumers the Vermont-based brand supported labeling, yet it never contributed financially to the cause. OCA launched a new boycott of Ben & Jerry's in July, demanding that the ice cream brand go 100% organic).
After the Traitor Boycott was launched in May 2012, food companies were more skittish about ponying up donations to defeat labeling in Washington--so much so, that the GMA broke the law by collecting donations from companies like Pepsi, Nestle, Coke, General Mills, ConAgra, Campbell and others, and hiding the source of those donations from the public. In a win for consumers, Washington fined the GMA $18 million last year for violating state campaign finance laws.
Today, the GMA says it has about 250 members--down from the 300 it claimed in 2012. According to Politico:
The membership used to be listed on GMA's website, but it was taken down after a nasty battle over GMO labeling in California, during which a handful of GMA member companies were boycotted for spending millions to defeat a ballot initiative there.
OCA archived the list in 2012--here it is.
Out with the old, in with the truth
GMO labeling isn't the only reason consumers have lost their taste for Big Food brands. Consumers have become increasingly wary of labels like "natural," "all-natural" and "100% natural." Absent any regulatory or industry definition for the term "natural," those labels are used by food companies (some of which have been sued by OCA) on products containing everything from Monsanto's Roundup weedkiller to drugs like ketamine.
Increasingly, consumers are also questioning claims like "antibiotic- and hormone-free" and "pasture-raised."
According to a recent report in Food Dive:
Almost half of consumers don't feel like they know enough about a product despite reading the label, and two-thirds of them think the manufacturer or brand should be communicating important information to help them make an educated purchasing decision, . . .
Only 12 percent of consumers trust brands to tell them what's in their food. Most consumers do their own independent research, via phones and personal computers.
Other consumer trends according to Food Dive?
Nearly 60 percent of consumers think brands need to advocate for them and their interests, and 24 percent said they have refused to buy a company's produce when its actions didn't align with their values. The most important issue area was the environment, where 71 percent said produce brands should be active.
By those standards Big Food, represented by the GMA, isn't doing too well--and it shows. From Politico:
The top 20 U.S. food and beverage companies lost roughly $18 billion in market share between 2011 and 2017, according to a recent analysis by Credit Suisse.
Is it any wonder Big Food is also experiencing a mass exodus of CEOs?
The #GMAExit, plummeting market shares and CEOs jumping ship (or being pushed overboard) are signs that consumers are having a big pact. And advances like the proposed Regenerative Organic Certification, which intends to help consumers identify products produced to "beyond organic" standards, signal that more consumers are willing to reward producers whose methods promote soil health, animal welfare and social fairness, in addition to truthfully labeled, nutritious food.
We can't do much about the current state of affairs in Washington, DC these days--but as consumers, we can exercise our power over food corporations, and the lobbying groups that represent them.
Clearly, we're succeeding.
The world's largest food and beverage companies may be profitable, but according to Oxfam International their practices are helping to destroy not only the natural resources that support a global food system but the lives of the people they depend on most: their employees and their customers.
In a new effort called Behind the Brand, part of their ongoing GROW campaign to fix the broken food system, Oxfam has singled out the ten largest food processing companies--Associated British Foods (ABF), Coca Cola, Danone, General Mills, Kellogg's, Mars, Mondelez, Nestle, Pepsico and Unilever--to make a singular statement about the failure of these behemoths to fulfill their social and environmental responsibilities.
According to Oxfam, these "Big 10"--that together generate $1 billion-a-day in profit--are failing millions of people in developing countries who supply land, labor, water and commodities needed to make their products.
"It's time these companies take more responsibility for their immense influence on poor people's lives," said Jeremy Hobbs, Executive Director for Oxfam International. "Eighty percent of the world's hungry people work in food production and these companies employ millions of people in developing countries to grow their ingredients. They control hundreds of the world's most popular brands and have the economic, social and political clout to make a real and lasting difference to the world's poor and hungry."
As The Guardianreports:
The charity's Behind the Brands report compiled a scorecard, rating the "big 10" food companies in seven categories: the transparency of their supply chains and operations, how they ensure the rights of workers, how they protect women's rights, the management of water and land use, their policies to reduce the impacts of climate change and how they ensure the rights of the farmers who grow their ingredients.
The company with the lowest score - just 13 out of 70 - was ABF. It scored just one mark out of 10 in its treatment of land, women and climate change, while the highest scores it managed to achieve was three out of 10, in relation to workers and transparency.
In joint second-lowest place were Kellogg's and General Mills, which owns Old El Paso, Haagen-Dazs and Nature Valley, with both scoring 16 out of 70.
In the campaign's first targeted action, Oxfam will target Nestle, Mondelez and Mars for their failure to address inequality faced by women who grow cocoa for their chocolate products. As part of that effort, the group released a series with first-hand accounts which explore the inequality that women cocoa growers face. And the campaign is urging people to use their own voices and social networks to speak out against the food giants.
"No brand is too big to listen to its customers," said Hobbs. "If enough people urge the big food companies to do what is right, they have no choice but to listen. By contacting companies on Twitter and Facebook, or signing a petition to their CEO, consumers can do their part to help bring lasting change in our broken food system by showing companies their customers expect them to operate responsibly."
The 'Behind the Brands' campaign also released this list of ways that the "Big 10" fail to meet their commitments:
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