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One expert said the videos have gone viral by "hitting on points of disaffection in the United States."
Iran's foreign ministry is accusing YouTube of trying to "suppress the truth" by banning the account responsible for a series of viral Lego-style animations mocking the US-Israeli war.
The small team known as Explosive Media has racked up tens of millions of views across several platforms, with slickly produced music videos mercilessly lampooning the Trump administration and glorifying Iran's struggle against the US and Israel's attacks that began at the end of February.
Last week, Explosive Media had its channel suspended from YouTube for "violent content," which its owners disputed. "Are our LEGO-style animations actually violent?” the group asked on social media.
On Monday, Esmaeil Baghaei, the spokesperson for Iran's Ministry of Foreign Affairs, joined the criticism of the ban.
"In a land that proudly hosts Pixar, DreamWorks Animation, and The Walt Disney Company, an independent animated YouTube channel—which had organically grown by depicting US aggression and warmongering, and garnered millions of viewers—was abruptly shut down!!" he wrote on social media.
"Why?!" Baghaei said. “Simply to suppress the truth about their ‘illegal war’ on Iran and shield the American administration’s false narrative from any competing voice.”
While Explosive Media's content can no longer be viewed on YouTube—which is owned by Google—it appears unaffected on other major platforms like Instagram, X, and TikTok, where it has garnered millions of views.
The videos appear aimed at a US audience, often leaning into jokes and memes about the personal foibles of those leading the war.
They frequently reference the familiar accusation that President Donald Trump launched the war to distract from the growing scrutiny of his connections to the late multimillionaire sex criminal Jeffrey Epstein. Another video takes aim at Defense Secretary Pete Hegseth's history of alcoholism and accusations of serial adultery and sexual misconduct.
The videos also portray a strident pro-Iran message. Following the announcement of a ceasefire last week, a video declared that “Iran won” the war. Others have shown Iranian missiles hitting the White House or heading toward Tel Aviv.
The videos also seize on growing domestic outrage over the US government's devotion to Israel, which it implies is controlling Trump and dragging the US into a war against its interests. One video, uploaded last week, portrays Trump being literally walked like a dog by Israeli Prime Minister Benjamin Netanyahu.
“Your government is run by pedophiles. They ordered you to die for Israel," repeats one video's chorus.
A spokesperson for the team, who identified himself as "Mr. Explosive" in an interview with the BBC, has described his group as "totally independent." But he did say that the Iranian government is a “customer,” implying possible collaboration.
Explosive Media has denied any links with the Iranian government. Responding to a journalist at The Associated Press who said the sophistication of the videos suggests government involvement, the group's official X account replied, "We’ve told you—and other journalists—multiple times that we are independent. Yet you keep repeating the same false claim, insisting that we are connected to the government."
It added: "Western media shows no real commitment to truth—they simply repeat their own baseless claims until they start to sound like facts."
While the Trump administration often portrays the war as a clash of civilizations, the videos posted by Explosive show the American people in a sympathetic light.
Though the videos pull no punches toward their leaders, ordinary Americans are portrayed protesting the Trump administration or fearful about being sent to fight in a foreign war by an administration that promised to end such conflicts.
Polls show that the majority of Americans disapprove of the war and fear it escalating. Moustafa Ayad, a researcher with the Institute of Strategic Dialogue, told WIRED that the videos have likely gotten so much attention because they tap into this discontent.
"People are disengaging from some of the real conflict content and looking for something that can distill what's happening quickly and in a language and tone that they understand, and that's what those Lego videos are doing,” he said. "They're making it easily accessible to understand the conflict from Iran's point of view, and it's hitting on points of disaffection in the United States at the same time. It's working on two fronts.”
The State Department initiative aims to thwart efforts to weaken US alliances, something President Donald Trump has done repeatedly on his own social media posts.
A leaked diplomatic cable signed by US Secretary of State Marco Rubio instructs American embassies and consulates worldwide to engage in a coordinated campaign to counter foreign propaganda, which the missive defines in part as messaging that seeks to “shift blame to the United States.”
The Guardian, which obtained a copy of the cable, reported on Monday that US State Department employees have been asked to "work alongside the US military’s psychological operations unit to address the problem of rampant disinformation" on social media.
The cable points to the Community Notes feature on Elon Musk's X platform, which allows other X users to provide context or correct false claims on other users' posts, as a particularly useful feature for the US to push back against narratives promoted by foreign governments.
The initiative's main goals are "countering hostile messaging, expanding access to information, exposing adversary behavior, elevating local voices who support American interests, and promoting what it calls 'telling America’s story,'" The Guardian reported.
In explaining the need to the initiative, the State Department cable cited foreign influence campaigns that "seek to shift blame to the United States, sow division among allies, promote alternative worldviews antithetical to America’s interests, and even undermine American economic interests and political freedoms."
The cable did not address social media posts by US President Donald Trump, who has repeated sowed divisions among US allies. On Tuesday, for example, the president once again lashed out at European nations for not helping carry out his unconstitutional war with Iran, telling them to "start learning how to fight for yourself" because "the USA won’t be there to help you anymore, just like you weren’t there for us."
The president's posts have also undermined the country's political freedoms, including multiple instances where he has described US journalists as the "enemy of the people," while pushing for American TV networks to lose their broadcasting licenses if they continue airing negative stories about him and his administration.
The plan to combat foreign influence operations comes as the US has struggled to fight a propaganda battle against Iran, and Trump last month even floated "charges of treason" for journalists who report what he described as "fake news" about the conflict.
"Every day the Pentagon makes a video of cool explosions from Iran for the president of the United States to watch, so he can bounce up and down in his high chair, clap his little hands, and cry 'Yay! Make it go boom again!'"
A Wednesday report from NBC News is raising concerns that President Donald Trump may be getting a rose-colored view of the unprovoked and unconstitutional war he started with Iran.
According to NBC News, US military officials show Trump a daily two-minute video montage of operations conducted in the Iran war, featuring "the biggest, most successful strikes on Iranian targets," with one official telling NBC that the video essentially consists of "stuff blowing up."
Two sources in the administration told NBC that "the video briefing is fueling concerns among some of Trump’s allies that he may not be receiving—or absorbing—the complete picture of the war," and one official told the network that "the information Trump gets about the war tends to emphasize US successes, with comparatively little detail about Iranian actions."
The video montages are also leaving the president confused about why the media is covering negative ramifications of the war, which he believes to be an unqualified success, NBC reported.
Critics of the president were quick to slam him and his administration over the reported war highlights montage.
"Sounds like Trump is getting a Centcom propaganda video briefing of things blowing up every day," commented foreign policy journalist Laura Rozen, "but not being briefed when things go wrong."
Anthony Zurcher, North America correspondent for BBC, wrote that it appears Trump is "getting an overly rosy picture from his generals of how an unpopular war is going."
MS NOW columnist Paul Waldman contended that the president's behavior as depicted in the NBC report was positively childlike.
"Every day the Pentagon makes a video of cool explosions from Iran for the president of the United States to watch," wrote Waldman, "so he can bounce up and down in his high chair, clap his little hands, and cry 'Yay! Make it go boom again!'"
National security attorney Bradley Moss summarized the NBC report with a single five-word sentence: "The emperor has no brains."