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"A lot of people feel betrayed by our closest ally," said one marketer in Canada, where President Donald Trump has imposed 25% tariffs.
With declining consumer interest in Tesla vehicles sending CEO and Trump administration ally Elon Musk into an apparent panic over the electric automaker's plummeting stock—spurring an impromptu car show on the White House lawn Tuesday with President Donald Trump scolding Americans for not buying Musk's products—recent reports from across Europe and Canada suggest the two right-wing leaders are pushing global consumers to reject not just Tesla, but a wide array of American goods.
As The Guardianreported Wednesday, numbers released this week by Statistics Canada showed waning enthusiasm for Canadians to visit their southern neighbor, with 23% fewer Canadians taking road trips into the U.S.—the most popular mode of cross-border travel—this year so far compared to February 2024.
With Trump initiating a trade war with Canada—falsely claiming the country is a major source of fentanyl flowing into the U.S.—by imposing 25% tariffs on all Canadian imports and threatening to take over the country as the "cherished Fifty First State," consumers have been downloading apps like "Maple Scan" and "Is This Canadian?" to avoid purchasing U.S.-made products.
"A lot of people feel betrayed by our closest ally," Emma Cochran, an Ottawa-based marketer, toldNBC News on Wednesday.
Cochrane partnered with a colleague to make hats and shirts emblazoned with the phrase, "Canada is not for sale," one of which was worn by Ontario Premier Doug Ford last week.
"This felt like a way that we could participate and just kind of say, 'We're going to stand up for Canada,'" she told NBC.
Canadian officials announced retaliatory tariffs on $21 billion in goods on Wednesday after Trump raised global steel and aluminum tariffs to 25%—backing off of an earlier threat of a 50% levy.
As some Canadian provinces began pulling U.S. liquor brands from government-run stores and replacing bottles with "Buy Canadian Instead" signs, the CEO of the Kentucky-based Brown-Forman, which makes Jack Daniel's, called the boycott "frustrating."
"That's worse than a tariff because it's literally taking your sales away," Whiting said on an earnings call last week.
Nick Talley, a physician-scientist in New South Wales, Australia, said Trump "presumably... thought everyone would just bow down" after he imposed tariffs and raised prices for consumers around the world.
Danish grocery company Salling Group has also taken action to oppose Trump's threat to take control of Greenland, an autonomous territory within the Danish kingdom.
The company is still carrying U.S.-made products but is marking European-made goods with a black star to identify them for shoppers.
A Verian/SVT survey in Sweden on Tuesday found that "the U.S.'s actions in world politics... have led many Swedes to hesitate in the face of American products."
Twenty-nine percent of Swedish residents said they had refrained from buying U.S. goods in the last month amid Trump's trade war, his temporary suspension of aid to Ukraine after publicly berating Ukrainian President Volodymyr Zelenskyy at the White House earlier this month, and Musk's meddling in European politics by expressing support for British right-wing extremist Tommy Robinson and German political party Alternative for Germany, which has embraced Nazi slogans and came in second in last month's elections.
Norwegian fuel company Haltbakk urged "all Norwegians and Europeans" to join in boycotting the U.S. after the confrontation between Trump and Zelenskyy, which the firm called "the biggest shit show ever presented 'live on TV' by the current American president and his vice president."
The company has provided fuel to U.S. ships in Norwegian ports but said it would no longer do so as the international community expressed shock over Trump's treatment of Zelenskyy and Ukrainian victims of Russia's invasion.
Meanwhile, European consumers have continued to make their views on Musk—a "special government employee" of Trump's who has spearheaded the slashing of federal jobs and spending and threatened to cut $700 billion from Social Security, Medicare, and Medicaid—by refusing to buy Tesla cars.
February sales were down 76% in Germany, 53% in Portugal, 55% in Italy, and 48% in Norway and Denmark—contributing the company's plummeting share price and loss of $800 billion in market cap.
Trump offered to buy a Tesla before staging a showing of five of the cars at the White House Tuesday, claiming American consumers are "illegally" boycotting the company, but as Channel 4 in the U.K. reported, "the company will have to find a lot more buyers to make up for a sharp decline in sales across Europe" as both boycotts and protests at Tesla dealerships spread.
"While Trump cuts programs you need to live, he's turning the White House into a car dealership to advertise his unelected shadow president's failing company," said one critic.
With Tesla's stock plummeting since the electric carmaker's CEO, Elon Musk, arrived in Washington, D.C. and began slashing federal jobs and programs, U.S. President Donald Trump on Tuesday was intent on helping his "special government employee" as he spent part of the afternoon inspecting five of the company's cars on the White House lawn.
The president declared the cars "beautiful" and expressed hope that his purchase of a Tesla will help the company's financial position.
More Perfect Union, the labor-focused media organization, cast doubt on Musk's claim that he will double production due to the president's interest, "given declining demand for his cars."
"This is just two corrupt oligarchs scratching each other's backs," said the group.
He also joined Musk in condemning protests that have broken out at Tesla dealerships over the CEO's work at the Trump-created Department of Government Efficiency( DOGE), which has pushed to dismantle agencies across the federal government and overseen the firing of about 30,000 federal employees.
"It's really terrible that there's so much violence being perpetrated against people at Tesla, Tesla supporters, Tesla owners, Tesla stores" said Musk after thanking Trump for displaying the cars. "These are innocent people who have done nothing wrong."
There have been at least 10 acts of vandalism reported against Tesla vehicles, charging stations, and dealerships in recent weeks as outrage has grown over the unelected Musk's enormous influence at the White House. No injuries have been reported in any of the incidents.
Shares of the company plummeted 15% on Monday—Tesla's worst day in four and a half years. Since peaking in mid-December after Musk poured nearly $300 million into Trump's election campaign, Tesla's shares have lost more than 50% of their value and the company has lost more than $800 billion.
Before parading Tesla's products in front of the press at the White House, the president took to his social media platform, Truth Social, to lambast "Radical Left Lunatics" for "trying to illegally and collusively boycott" his ally and benefactor's company.
"Why should he be punished for putting his tremendous skills to work in order to help make America great again?" asked Trump.
Podcast host Matt Bernstein called the scene at the White House "jaw-dropping."
"While Trump cuts programs you need to live, he's turning the White House into a car dealership to advertise his unelected shadow president's failing company," said Bernstein. "Dystopian levels of corruption."
At the White House, the president also suggested he may label any attacks against Musk's dealerships as domestic terrorism.
"Those people are going to go through a big problem when we catch them," said Trump. "And let me tell you, you do it to Tesla, and you do it to any company, we're going to catch you and you're going to go through hell."
Murtaza Hussain of Drop Site Newsprojected that with the Trump administration pushing to deport visa holders who have participated in pro-Palestinian protests—with at least one abducted by immigration agents and detained in recent days—"we're maybe two years away from people deported for terrorism for keying a Tesla."
Given that "American taxpayers will shoulder the burden of tax cuts" for major tech companies, she argued, "they deserve answers."
U.S. Sen. Elizabeth Warren this week sent letters to five Big Tech executives—including the world's three richest individuals—to sound the alarm about their "personal and financial ties to the Trump administration" and how they "may be exploiting" those relationships for billions of dollars in corporate tax breaks.
The Massachusetts Democrat's targets include Tesla CEO Elon Musk, the wealthiest person on Earth and head of President Donald Trump's Department of Government Efficiency, which is leading the administration's effort to dismantle the federal bureaucracy.
She also wrote to Mark Zuckerberg, CEO of Meta—which owns Facebook and Instagram—as well as Amazon.com founder and executive chairman Jeff Bezos. As of Thursday, they are respectively the second- and third-wealthiest people on the planet. Warren's final two letters went to Apple CEO Tim Cook and Sundar Pichai, chief executive of Alphabet, Google's parent company.
"This $75 billion windfall is only one slice of the billions of dollars that you stand to gain from Republican efforts to lower your taxes while raising costs for working families."
Warren and other Democrats on Capitol Hill are intensely critical of the Tax Cuts and Jobs Act (TCJA), which congressional Republicans passed and Trump signed in 2017. The law was largely crafted to serve rich individuals and businesses, including by slashing the corporate tax rate from 35% to 21%.
Now that the GOP has regained control of the White House and both chambers of Congress, its members are aiming to extend expiring provisions of the TCJA—funded by gutting programs for the working class.
As Warren's office noted in a Thursday statement, the TCJA ended "a corporate tax break known as research and development (R&D) expensing to help pay for their tax cuts for the ultrawealthy. This tax break allowed companies to deduct the total cost of their R&D expenses immediately, instead of deducting them over time, as is the standard practice in the tax code."
"This change was one of the few parts of the 2017 bill that forced companies to pay higher taxes," her office explained. "Now, corporations want to revert back to the pre-2017 rules—and not only do corporations want to apply immediate R&D expensing to future tax years, but they are also pushing to retroactively apply these deductions to 2022, 2023, and 2024."
Warren's letters cite a recent independent analysis by the Institute on Taxation and Economic Policy, which found that retroactive application of R&D expensing alone would slash each company's tax bill by billions of dollars—specifically, Tesla: $2.5 billion; Meta: $15 billion; Amazon: $22 billion; Apple: $10 billion; and Alphabet: $24 billion.
In other words, Warren wrote, "collectively, Alphabet, Amazon, Apple, Meta, and Tesla are projected to win $75 billion if Congress awards them retroactive R&D tax expensing—nearly double what the federal government spends on child nutrition programs each year and a fantastic return on investment for the millions you have spent lobbying on the tax fight."
"And this $75 billion windfall is only one slice of the billions of dollars that you stand to gain from Republican efforts to lower your taxes while raising costs for working families," she continued, pointing out that GOP lawmakers may "succeed in lowering the corporate tax rate even further, as President Trump has sought, or in handing out other tax giveaways to massive corporations."
Given that "American taxpayers will shoulder the burden of tax cuts" for major tech companies, "they deserve answers," argued Warren, a member of the Senate Finance Committee. She demanded responses to a list of questions by March 19.
Warren's inquiries include how much the companies are spending on lobbying for Republicans' tax legislation, and the R&D provision specifically; which trade associations, lobbying coalitions, or similar entities that they are a part of; and how much they have given, directly or indirectly, to federal elected officials who are advocating for corporate tax giveaways.
The senator also asked "exactly how much" of the retroactive tax breaks that the tech giants would put toward R&D investment and how they expect it will impact the companies' outlook for stock buybacks and executive compensation.
The potential tax law change is just one way Republican control of the federal government could benefit Big Tech. As the watchdog Public Citizen highlighted Tuesday, Amazon, Apple, Google, Meta, and Tesla are among dozens of companies with ties to the Trump administration that could benefit from its efforts to end corporate probes and enforcement actions.