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"Nobody wants to be associated with it," said one researcher in the automotive industry.
"Limiting yourself to AfD supporters as customers comes at a cost it seems," said one Germany-based political scientist on Wednesday, referring to the far-right political party Alternative for Germany, as Tesla sales were shown to have plummeted in the country last month amid CEO Elon Musk's show of support for the party.
In January, the company's electric vehicle (EV) sales were down 59% in the Germany, the only European country where Tesla's cars are manufactured.
EV makers saw sales fall in Germany over the past year as the country ended a subsidy program—but other companies in the sector experienced have experienced at least a partial rebound in sales, Agence France-Presse (AFP) reported.
German buyers purchased electric cars from domestic and Chinese companies, which saw a 54% increase in sales last month.
The Daily Beastreported Thursday that Germans who already own Musk's EVs have been overwhelming at least one business owner with orders for a bumper sticker that reads, "I bought this before Elon went crazy."
Ferdinand Dudenhoeffer, director of the Center Automotive Research Institute in Germany, toldAFP that Tesla's plunging sales numbers were almost certainly tied to Musk's support for AfD, which has been classified as a suspected extremist group by the country's domestic intelligence agency and multiple courts.
"Tesla and Musk are almost inextricably linked."
Comments like those Musk made at a rally for AfD last month, where he said "there is too much focus on past guilt" in Germany over Nazism and the Holocaust, have been "extremely damaging," said Dudenhoeffer.
"Nobody wants to be associated with it," he said. "Tesla and Musk are almost inextricably linked."
Earlier in January, Musk stood in front of the U.S. presidential seal on stage at an inaugural event for President Donald Trump and displayed what appeared to be the Sieg Heil salute that was used as a greeting among Nazis. The gesture has been outlawed in Germany since the end of World War II.
Nonpolitical factors, like the impending arrival of the Model Y Tesla, could be at play. But Schmidt Automotive Research wrote in a report that German customers "may well be reacting to Musk's comments."
Some segments of the German public expressed disgust with Musk before the EV sales numbers were released this week, with activists projecting an image of the CEO's salute and the word "Heil" on the outside of a Tesla factory near Berlin after Trump's inauguration.
In recent days, protests have cropped up across the U.S. as Musk, through his advisory body to the Trump administration, the Department of Government Efficiency, has attempted a takeover of numerous federal agencies and their data on millions of Americans, including a payment system at the Department of Treasury, the Office of Personnel Management, the U.S. Agency for International Development, the Department of Education, and the National Institutes of Health.
Signs displayed at demonstrations on Wednesday took aim at the Tesla CEO as much as President Donald Trump, with some reading, "Arrest Elon Musk" and "De-MusKKK the U.S."
Some have started directing their outrage at Tesla, as German activists have. On Tuesday, Tesla campus recruiters arrived at Michigan State University to talk to potential future employees, only to be greeted by protesters carrying signs that read, "Don't be a Musk-Rat!!" and "SUPPORT STUDENTS NOT FASCISTS!!"
Journalist Robinson Meyer mused this week on the social media platform Bluesky that protests at Tesla dealerships across the U.S. could soon follow as Musk continues his efforts to dismantle federal agencies.
Other users shared images of small public actions at a dealership in Burbank, California and elsewhere, as well as graffiti that was recently scrawled on the outside of the company's office in Seattle, saying, "Nazi Scum."
One insider opined that "Trump isn't about to turn his back on someone who wields immense influence and has written checks for hundreds of millions of dollars to his campaign."
The Anglican Catholic Church has removed a Michigan priest who made a gesture widely interpreted as a Nazi salute in solidarity with Elon Musk during an anti-abortion conference last week—but critics noted that the multibillionaire businessman is still employed as the head of Republican U.S. President Donald Trump's Department of Government Efficiency.
Calvin Robinson, the former priest-in-charge at St. Paul's Anglican Catholic Church (ACC) in Grand Rapids, was defrocked on Wednesday, the church—which is not affiliated with Roman Catholicism—said in a statement published on its website.
"While we cannot say what was in Mr. Robinson's heart when he did this, his action appears to have been an attempt to curry favor with certain elements of the American political right by provoking its opposition," the church said. "Mr. Robinson had been warned that online trolling and other such actions (whether in service of the left or right) are incompatible with a priestly vocation and was told to desist. Clearly, he has not, and as such, his license in this church has been revoked. He is no longer serving as a priest in the ACC."
"We believe that those who mimic the Nazi salute, even as a joke or an attempt to troll their opponents, trivialize the horror of the Holocaust and diminish the sacrifice of those who fought against its perpetrators," ACC said. "Such actions are harmful, divisive, and contrary to the tenets of Christian charity."
Musk—who is the world's richest person—made what has been broadly viewed as the Nazi "Sieg Heil" salute twice during a Washington, D.C. celebration following Trump's January 20 inauguration. Musk, who denied the gesture had anything to do with Nazism, responded to the firestorm of controversy his motion ignited by saying, "The 'everyone is Hitler' attack is sooo tired."
Robinson
mimicked Musk's gesture during supportive comments at the National Pro-Life Summit on January 25.
My heart goes out to you.
Make America Pro-Life Again. 🇺🇸🫡 pic.twitter.com/5bG8Gyy5fH
— Calvin Robinson (@calvinrobinson) January 29, 2025
"For the record, in case it needs saying: I am not a Nazi," Robinson wrote on Facebook Wednesday in defense of his action, which he called "a joke" meant to make a "mockery of the hysterical 'liberals' who called Elon Musk a Nazi for quite clearly showing the audience his heart was with them."
"Context is key, but sometimes people ignore context to confirm their own prejudices," he added. "People see what they want to see."
ACC's decisive action stands in stark contrast with the response of the Anti-Defamation League (ADL), which bills itself as the world's "leading anti-hate organization," but dismissed Musk's motion as an "awkward gesture in a moment of enthusiasm."
Investors in Tesla—the electric carmaker Musk leads along with the social media platform X and SpaceX—are pressing the far-right businessman, who contributed hundreds of millions of dollars to Trump's campaign, for answers.
"How much time does Elon Musk devote to growing Tesla, solving product issues, and driving shareholder value vs. his public engagements with Trump, DOGE, and political activities?" one retail investor asked. "Do you believe he's providing Tesla the focus it needs?"
Last week, Musk made a surprise appearance at a rally for the far-right German political party Alternative for Germany (AfD), during which he urged supporters to "move beyond" the collective guilt felt by many Germans for starting World War II and perpetrating the Holocaust.
"It's good to be proud of German culture, German values, and not to lose that in some sort of multiculturalism that dilutes everything," Musk said.
Some observers questioned why Musk is still in charge of DOGE—and predicted his honeymoon with Trump will not last.
"Musk at some point is going to lose his luster," a source close to the Trump team toldThe Hill Thursday. "Because he's a little bit goofy; too many unforced errors."
However, Jordan Wood, a former Trump administration communications aide, told the outlet that "Trump isn't about to turn his back on someone who wields immense influence and has written checks for hundreds of millions of dollars to his campaign."
"Elon is firmly in the inner circle; he seems to be generally liked among the staff," Wood noted, adding that those inside the Trump administration opposed to Musk "are going to have a tough time dealing with that."
"Our polling finds that voters want the government to do more to help them," said Data for Progress' leader, warning that "their view of DOGE and the administration could quickly sour."
Survey results released Thursday show that majorities of U.S. voters think billionaire Elon Musk will use his position in the Trump administration for self-enrichment and fear that the presidential advisory commission he is chairing will target Social Security, food assistance, healthcare programs, and more.
Data for Progress and the Progressive Change Institute conducted a series of surveys about Musk—the world's richest person—and the new Department of Government Efficiency( DOGE) in the lead-up to and shortly after Republican President Donald Trump's return to the White House on December 14-15, January 10-11, and January 24-27.
Watchdogs and some lawmakers have sounded the alarm about Musk—whose business affiliations include social media platform X, space exploration company SpaceX, and electric vehicle makerTesla—potentially using his post at DOGE to benefit himself, and the new polling suggests voters share those concerns.
Pollsters found that 51% of voters across the political spectrum agreed that Musk "isn't interested in efficiency, he's only interested in enriching himself," and he will be able to use DOGE to direct resources—including more federal contracts—toward his companies and weaponize the government to undermine competitors.
There were clear divisions among party lines: 74% of Democrats expect self-enrichment from Musk, while just 29% of Republicans have such concerns. Independents and third-party voters were split at 49%. Among all respondents, 14% said they "don't know," and 35% believe that "Musk has shown he has experience saving taxpayers money and helping the government improve."
Trump announced that the billionaire would lead DOGE—which is focused on gutting federal regulations and slashing spending—shortly after his November victory, which was aided by over a quarter-billion dollars from Musk. They initially floated cutting $2 trillion but Musk has since tempered expectations.
The pollsters found that 87% of U.S. voters are somewhat or very concerned about DOGE and the Trump administration targeting Social Security for cuts. Similarly, 84% fear cuts to veterans' healthcare, and 83% worry about cuts to the Affordable Care Act, Medicaid, or Medicare.
The polling shows that 79% are worried about reducing food inspections as well as research for cancer, chronic illness, and infectious diseases. Additionally, 78% fear cuts to food assistance for low-income families, such as the Supplemental Nutrition Assistance Program (SNAP).
Majorities of voters are concerned about downsizing national defense as well as cutting the federal workforce and funding for national parks, according to the surveys. They are also worried about reducing: federal disaster response and weather monitoring, environmental and toxic waste cleanup, road maintenance, mail delivery, and student loan aid.
The surveyers also questioned voters about messaging on the Musk-led commission. As Data for Progress detailed in a Thursday blog post:
When a case for DOGE is tested against two alternative messages against DOGE, saying DOGE will "steal from you by cutting Social Security, Medicare, and veterans healthcare to give tax breaks to giant corporations and billionaires like Musk" performs better with Independent voters, whose views on DOGE shifted 24 points more unfavorably on net, compared with simply saying DOGE will cut those programs or simply saying DOGE will benefit billionaires...
Additionally, while saying DOGE will cut programs to "give tax breaks to giant corporations and billionaires like Musk" effectively decreases DOGE's favorability, a message that combines "steal from you" and "give tax breaks" has an even greater negative impact on voters' opinion on DOGE, particularly among Independents whose views on DOGE shifted 14 points more unfavorably on net with the combined message.
Another round of tax cuts for the wealthy, similar to the law Trump signed in 2017, is a top legislative priority for Republicans, who now control both chambers of Congress in addition to the White House.
The pollsters also found that 56% of all voters—including 67% of Democrats, 55% of Independents, and 45% of Republicans—believe "the government should do more to solve problems and help Americans." Another 19% believe the government is doing "the right amount," while 22% think it is doing "too much" and 7% aren't sure.
Data for Progress executive director Danielle Deiseroth noted in a Thursday statement that the survey results were published amid mass chaos over a now-rescinded Office of Management and Budget (OMB) memo about Trump's federal funding freeze, which led to lawsuits and the Tuesday shutdown of Medicaid payment portals nationwide.
"As Trump's chaotic OMB memo showed, his administration is using 'government efficiency' as a way to slash the healthcare and benefits that Americans rely on each day from the federal government," she said. "Our polling finds that voters want the government to do more to help them, and as they learn more about these disruptions led by Trump and Elon Musk, their view of DOGE and the administration could quickly sour."