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Social media companies have intentionally designed their products to be addictive to young users; the issue cannot be resolved until the entire architecture of the platforms is overhauled.
You can mute Instagram stories. You can turn off Snap Maps. You can silence every notification on your phone. But try turning off reels. Try removing your “explore page.” Try turning off your TikTok algorithm.
Social media platforms have spent years perfecting the art of giving users just enough control to feel empowered, but not enough to actually break away. The result is a false sense of autonomy. Psychology Today cites that users used to control their feeds by choosing who to follow and which posts to interact with, but most platforms have shifted to algorithms that prioritize content for users based upon its likelihood of engagement. Consumers now get countless settings to reorganize the surface level features of a structure that cannot be fundamentally changed.
These apps enable endless settings to facilitate an illusion of control, whether that be through settings privacy, hiding like counts, or blocking certain pages. But none of these features are meaningful. They all act as a decoy to prevent change from the much deeper issue.
The features you cannot turn off are the ones that keep you scrolling hour after hour. It is the product of years of behavioral engineering, precisely designed to exploit dopamine loops and addiction to keep account holders in a cycle that generates a feeling of continuous rewards. The ability to scroll infinitely on any platform through videos and suggested posts prevents the natural end that a finite feed would create. As time goes on, algorithms adapt to the users employing them. It understands what will make you excited, enraged, or captivated, all at the expense of your attention span and countless unreturnable hours of your life.
The question isn’t about how to not use social media—it's unavoidable. It’s about if you even have the ability to not use it.
In a landmark case in March of 2026, Meta and Youtube were just found guilty of intentionally addicting young users and damaging their mental health. The juries found them both negligent in the design of their platforms, knowing it was dangerous and failing to appropriately warn of the risks. The companies were required to pay $3 million in compensatory damages, and jurors recommended another $3 million in punitive damages.
This verdict is revolutionary because for the first time, the law has indicated that the design of the apps was the issue, rather than the content or the users. It changes the conversation from blaming consumers for being on social media too much to recognizing these apps are designed to make it impossible to walk away. This trial could set the precedent for the over 1,500 similar cases that have been filed against the companies.
The findings of this case are nothing new. For countless years, tobacco companies sold cigarettes knowing the devices engineered customer addiction, while vehemently denying the harm every step of the way. It's easy to reflect on that chapter of history with clearer vision, but it was difficult to spot in the moment. Now we are living through its modern day counterpart.
The difference in these cases is that purchasing cigarettes takes explicit effort, but social media follows you everywhere you go. It’s in your pocket, it’s with you at school, in the office; no place is out of reach and no moment is off-limits. There is no social media equivalent of a “no smoking zone” or too inappropriate of a place to check your phone. It is a socially enabled addiction with no guardrails to limit engagement.
The question isn’t about how to not use social media—it's unavoidable. It’s about if you even have the ability to not use it. When the entire algorithm is designed to keep you from clicking away, and keep the app gaining revenue, it’s not about your personal autonomy anymore, it's about the devices keeping you from being able to physically peel yourself away.
Politicians can see this problem too. California AB 2169 would require companies to provide a copy of their personal data, including behavioral profiles and the digital map of online interactions. It also mandates that platforms build a bridge to allow users to sync their friends and interactions to other apps. Michigan's Kids Over Clicks package SB 757-760 goes further to prohibit platforms from using minors' personal data to fuel recommendation algorithms without parental consent, banning manipulative patterns like streaks and reward systems to incentivize continued app usage, and strictly regulating AI companion chatbots that could encourage self-harm or serve as unlicensed therapists.
While these bills make leaps toward restoring user autonomy, none of them actually address social media addiction head-on. Knowing the features these apps use to trap you into endless scrolling is helpful but doesn’t stop the behavior at its core. The option to turn off these privacy settings and default restrictions is still present. The problem isn’t the content on the apps, but the design. We can’t stop at changing the features and restructuring the settings. The issue cannot be resolved until the entire architecture of the platforms is overhauled.
I’ll leave you with this: We already know how the story ends if we do nothing as we have lived it before. So what are we going to do today to write a different ending?
One expert said the videos have gone viral by "hitting on points of disaffection in the United States."
Iran's foreign ministry is accusing YouTube of trying to "suppress the truth" by banning the account responsible for a series of viral Lego-style animations mocking the US-Israeli war.
The small team known as Explosive Media has racked up tens of millions of views across several platforms, with slickly produced music videos mercilessly lampooning the Trump administration and glorifying Iran's struggle against the US and Israel's attacks that began at the end of February.
Last week, Explosive Media had its channel suspended from YouTube for "violent content," which its owners disputed. "Are our LEGO-style animations actually violent?” the group asked on social media.
On Monday, Esmaeil Baghaei, the spokesperson for Iran's Ministry of Foreign Affairs, joined the criticism of the ban.
"In a land that proudly hosts Pixar, DreamWorks Animation, and The Walt Disney Company, an independent animated YouTube channel—which had organically grown by depicting US aggression and warmongering, and garnered millions of viewers—was abruptly shut down!!" he wrote on social media.
"Why?!" Baghaei said. “Simply to suppress the truth about their ‘illegal war’ on Iran and shield the American administration’s false narrative from any competing voice.”
While Explosive Media's content can no longer be viewed on YouTube—which is owned by Google—it appears unaffected on other major platforms like Instagram, X, and TikTok, where it has garnered millions of views.
The videos appear aimed at a US audience, often leaning into jokes and memes about the personal foibles of those leading the war.
They frequently reference the familiar accusation that President Donald Trump launched the war to distract from the growing scrutiny of his connections to the late multimillionaire sex criminal Jeffrey Epstein. Another video takes aim at Defense Secretary Pete Hegseth's history of alcoholism and accusations of serial adultery and sexual misconduct.
The videos also portray a strident pro-Iran message. Following the announcement of a ceasefire last week, a video declared that “Iran won” the war. Others have shown Iranian missiles hitting the White House or heading toward Tel Aviv.
The videos also seize on growing domestic outrage over the US government's devotion to Israel, which it implies is controlling Trump and dragging the US into a war against its interests. One video, uploaded last week, portrays Trump being literally walked like a dog by Israeli Prime Minister Benjamin Netanyahu.
“Your government is run by pedophiles. They ordered you to die for Israel," repeats one video's chorus.
A spokesperson for the team, who identified himself as "Mr. Explosive" in an interview with the BBC, has described his group as "totally independent." But he did say that the Iranian government is a “customer,” implying possible collaboration.
Explosive Media has denied any links with the Iranian government. Responding to a journalist at The Associated Press who said the sophistication of the videos suggests government involvement, the group's official X account replied, "We’ve told you—and other journalists—multiple times that we are independent. Yet you keep repeating the same false claim, insisting that we are connected to the government."
It added: "Western media shows no real commitment to truth—they simply repeat their own baseless claims until they start to sound like facts."
While the Trump administration often portrays the war as a clash of civilizations, the videos posted by Explosive show the American people in a sympathetic light.
Though the videos pull no punches toward their leaders, ordinary Americans are portrayed protesting the Trump administration or fearful about being sent to fight in a foreign war by an administration that promised to end such conflicts.
Polls show that the majority of Americans disapprove of the war and fear it escalating. Moustafa Ayad, a researcher with the Institute of Strategic Dialogue, told WIRED that the videos have likely gotten so much attention because they tap into this discontent.
"People are disengaging from some of the real conflict content and looking for something that can distill what's happening quickly and in a language and tone that they understand, and that's what those Lego videos are doing,” he said. "They're making it easily accessible to understand the conflict from Iran's point of view, and it's hitting on points of disaffection in the United States at the same time. It's working on two fronts.”
"Between yesterday’s historic verdict in New Mexico and today’s ruling in California, it is clear that Big Tech’s free rein to addict and harm children is over," said one campaigner.
A Los Angeles jury on Wednesday found that Meta and Google acted negligently by harming a child user with their social media platforms' addictive design features in a landmark verdict that came on the heels of Tuesday's $375 million fine imposed on Meta by New Mexico jurors.
The California jury—which deliberated for 40 hours over nine days—ordered the companies to pay $3 million in compensatory civil damages to a now-20-year-old woman, known in court as Kaley G.M., for pain and suffering and other damages.
Meta—the parent company of Facebook, Instagram, and WhatsApp—must pay 70%, while Google, the Alphabet subsidiary that bought YouTube, will pay the rest.
The jury also found the companies acted fraudulently and with malice, and will impose an additional fine.
Kaley's legal team successfully argued that the social media companies designed products that are as addictive as cigarettes or online casinos, and that site features like infinite scrolling and algorithmic recommendations caused her anxiety and depression. Attorneys said Kaley began viewing YouTube videos when she was 6 years old and started using Instagram at age 9.
Attorney Mark Lanier called YouTube Kaley's "gateway" to social media addiction. Later, features like Instagram's "beauty filters" made her feel "fat" and unattractive.
Still, Kaley was hooked, testifying in court last month: “Every single day I was on it, all day long. I just can’t be without it.”
Kaley's lawyers submitted evidence including internal communications in which officials at the two companies privately acknowledged their products' addictiveness.
"If we want to win big with teens, we must bring them in as tweens," one YouTube strategy memo states.
A communication from an Instagram employee says: “We’re basically pushers... We’re causing reward deficit disorder, because people are binging on Instagram so much they can’t feel the reward.”
Meta CEO Mark Zuckerberg says, “Kids under 13 aren’t allowed on our services.” That's a lie. 2015: Internal review found 4 million kids on Instagram.2017: Meta employees, we're "going after <13 year olds” – Zuckerberg had been talking about this “for a while.”
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— Tech Oversight Project (@techoversight.bsky.social) February 20, 2026 at 10:18 AM
Kaley's attorneys said in a statement following Wednesday's verdict: "For years, social media companies have profited from targeting children while concealing their addictive and dangerous design features. Today’s verdict is a referendum—from a jury, to an entire industry—on that accountability.”
One of those attorneys, Joseph VanZandt, told The New York Times that “this is the first time in history a jury has heard testimony by executives and seen internal documents that we believe prove these companies chose profits over children."
As Courthouse News Service reported:
Kaley is the first of nearly 2,500 plaintiffs in a consolidated case in Southern California suing four tech companies—Google, Meta, TikTok, and Snap—who say their social media and streaming platforms were designed in ways that caused or worsened depression, anxiety, and body dysmorphia in minors.
TikTok and Snap settled with Kaley in the weeks before her bellwether trial but remain defendants in the broader consolidated litigation. The trial’s outcome could help spur a global settlement, though eight more bellwether trials are being prepared, with the next one scheduled to start this summer.
A Meta spokesperson told Courthouse News Service that “we respectfully disagree with the verdict and are evaluating our legal options.”
Mark Zuckerberg, Meta's CEO and co-founder, insisted during the trial that Instagram is “a good thing that has value in people’s lives.”
Appeals by the companies could drag on for years, and, as Fox Business correspondent Susan Li noted on X, "if it’s just money that they have to pay, in the end it’s just a speeding ticket as they have deep pockets of cash."
Wednesday's verdict comes amid numerous pending lawsuits against social media companies and follows Tuesday's $375 million penalty imposed on Meta by a New Mexico jury, which found that the company violated the state's Unfair Practices Act by misleading users and exposing children to harm on its platforms.
Child welfare and digital rights advocates hailed Wednesday's verdict, which The Tech Oversight Project, an advocacy group, called "an earthquake for Big Tech."
"After years of gaslighting from companies like Google and Meta, new evidence and testimony have pulled back the curtain and validated the harms young people and parents have been telling the world about for years," the group's president, Sacha Haworth, said in a statement.
"These products were purposefully designed to harm [and] addict millions of young people, and lead to lifelong mental health consequences," Haworth added. "This trial was proof that if you put CEOs like Mark Zuckerberg on the stand before a judge and jury of their peers, the tech industry’s wanton disregard for people will be on full display."
Alix Fraser, vice president of advocacy at Issue One, said, “Today’s verdict is a victory for young people, their families, and all Americans, marking a critical turning point in the fight to hold Big Tech accountable."
"The message is clear: The industry cannot continue to treat the youngest generation as its guinea pigs without consequences," he continued. "The trial process exposed how these platforms are designed, how risks to young users are understood internally, and how those risks have too often been outweighed by the pursuit of growth and profit."
"Today’s verdict builds on that truth. It affirms that young people are not test subjects for unproven products that prioritize profit at all cost," Fraser added. “No other industry enjoys the level of legal protection tech companies have relied on. This verdict begins to crack that shield and move us closer to a system where accountability is the norm, not the exception."
Josh Golin, executive director of the children's advocacy group Fairplay, said, “We are so pleased that a jury has confirmed what Fairplay and the survivor parents we work with have been saying for years: Social media companies like Meta and YouTube deliberately design their products to addict kids."
"Between yesterday’s historic verdict in New Mexico and today’s ruling in California, it is clear that Big Tech’s free rein to addict and harm children is over," he added.
JB Branch, the artificial intelligence and technology policy counsel at the consumer advocacy group Public Citizen, said in a statement that "the parallels to Big Tobacco litigation are becoming harder to ignore."
"Like tobacco companies before them, social media firms built massive business models around dependency, denied or minimized mounting evidence of harm, and resisted meaningful safeguards while millions of young people were exposed to escalating risks," Branch explained. "Infinite scroll, push notifications, algorithmic amplification, and behavioral targeting were commercial design choices built to maximize attention, addiction, and revenue."
“Now more than ever, it’s time for Congress and federal regulators to establish enforceable safeguards for youth online while preserving the right of states to adopt stronger standards, including stronger product safety requirements, transparency obligations, limits on manipulative design practices, and accountability mechanisms for platforms whose business models depend on prolonged youth engagement," Branch added.
While many campaigners are urging congressional lawmakers to pass the Senate version of the Kids Online Safety Act, civil rights groups including the ACLU argue that KOSA is overbroad and poses serious risks of censorship of free speech.
The segment on the notorious torture prison—where the Trump administration has been unlawfully deporting Venezuelans—went viral on social media after being inadvertently aired in Canada.
Websites including YouTube and TikTok this week removed posts of a CBS News "60 Minutes" segment on a notorious prison in El Salvador, where Trump the administration has been illegally deporting Venezuelan immigrants, after being notified that publishing the clip violated parent company's copyright.
The segment on the Terrorism Confinement Center (CECOT)—which was intended to air on Sunday's episode of "60 Minutes"—was pulled by right-wing CBS News editor-in-chief Bari Weiss, who claimed that the story "was not ready" for broadcast, despite thorough editing and clearance by key company officials.
“Our story was screened five times and cleared by both CBS attorneys and Standards and Practices," said "60 Minutes" correspondent Sharyn Alfonsi, who reported the segment. “It is factually correct. In my view, pulling it now, after every rigorous internal check has been met, is not an editorial decision, it is a political one.”
The segment—which can still be viewed on sites including X—was shared by social media users after a Canadian network received and broadcast an original version of the "60 Minutes" episode containing the CECOT piece prior to CBS pulling the story. The social media posts containing the segment were reportedly removed after CBS parent company Paramount Skydance filed copyright claims.
A CBS News representative said that “Paramount’s content protection team is in the process of routine take down orders for the unaired and unauthorized segment.”
Weiss—who also founded and still edits the Paramount Skydance-owned Free Press—has faced criticism for other moves, including presiding over the removal of parts of a previous "60 Minutes" interview with President Donald Trump regarding potential corruption stemming from his family’s massive cryptocurrency profits.
On Tuesday, Axios reported that Weiss is planning a broad overhaul of standards and procedures at the network, where she was hired by Paramount Skydance CEO and Trump supporter David Ellison in October, despite a lack of broadcasting experience.
"YouTube is being complicit in silencing the voices of Palestinian victims,” said a spokesperson for the Palestinian Center for Human Rights, whose channel was deleted.
In compliance with a Trump administration effort to punish critics of Israel's genocide in Gaza, YouTube has deleted the accounts of three prominent Palestinian rights groups, wiping several hundred videos documenting Israeli human rights violations in the process.
According to The Intercept, the video hosting website, owned by Google, quietly removed the accounts of three groups, Al-Haq, the Al Mezan Center for Human Rights, and the Palestinian Center for Human Rights, in October.
These are the same three groups that the State Department hit with sanctions in September because they helped to bring evidence before the International Criminal Court (ICC) against Israeli Prime Minister Benjamin Netanyahu and former Defense Minister Yoav Gallant for war crimes, crimes against humanity, and genocide. The court would issue arrest warrants for the pair in 2024.
Secretary of State Marco Rubio said explicitly that the groups were sanctioned because they "directly engaged in efforts by the International Criminal Court to investigate, arrest, detain, or prosecute Israeli nationals, without Israel’s consent.”
YouTube deleted the groups' channels, as well as their entire archives, which contained over 700 videos that documented acts of brutality by the Israeli military against Palestinians.
According to The Intercept, these included an investigative report about the killing of the Palestinian-American journalist Shireen Abu Akleh by Israeli troops, the military's destruction of Palestinians' homes in the West Bank, and a documentary about mothers who'd survived Israel's genocide in Gaza.
Google confirmed to The Intercept that it deleted the videos to comply with the State Department sanctions.
“Google is committed to compliance with applicable sanctions and trade compliance laws,” YouTube spokesperson Boot Bullwinkle said in a statement.
Katherine Gallagher, a senior staff attorney at the Center for Constitutional Rights, said it was "outrageous that YouTube is furthering the Trump administration’s agenda to remove evidence of human rights violations and war crimes from public view."
YouTube's censorship of content deemed too supportive of Palestinians predates President Donald Trump's return to power. In 2024, officials at YouTube and other social media companies were found to have cooperated through secretive back channels with a group of volunteers from Israel's tech sector to remove content critical of Israel.
Following news of the three human rights groups losing their channels, documentarian and journalist Robert Inlakesh wrote on social media that in 2024, YouTube removed his channel without warning, deleting all his content, including several documentaries he'd produced in the occupied territories.
"YouTube deleted all my coverage of Israeli soldiers shooting civilians, including children targeted on a live stream, along with my entire account," he said. "No community guidelines were violated, and three separate excuses were given to me. Then Google deleted my email and won’t respond to appeals."
Groups sanctioned by the US for supporting the ICC have previously received preliminary injunctions in two cases, in which courts said the State Department violated their First Amendment rights.
But even with the sanctions in place, Sarah Leah Whitson, the executive director of Democracy for the Arab World Now, said there was little legal reason for YouTube to capitulate.
"It’s really hard to imagine any serious argument that sharing information from these Palestinian human rights organizations would somehow violate sanctions," she said. "Succumbing to this arbitrary designation of these Palestinian organizations, to now censor them, is disappointing and pretty surprising.”
Basel al-Sourani, an international advocacy officer and legal advisor for the Palestinian Center for Human Rights said that YouTube has not made it clear what policies his group's channel violated.
“YouTube said that we were not following their policy on Community Guidelines, when all our work was basically presenting factual and evidence-based reporting on the crimes committed against the Palestinian people, especially since the start of the ongoing genocide on October 7," he said.
"By doing this," he added, "YouTube is being complicit in silencing the voices of Palestinian victims."
Poll workers and other volunteers are standing up for democracy and against disinformation. Voters need to stand with them.
They’ve withstood a global pandemic, power outages and even swarms of bees to help oversee one of the most accurate election processes in the world.
But nothing has presented more of a threat to millions of U.S. election workers and volunteers than the scourge of disinformation coursing across social networks in 2024. Complicating matters further is the small handful of bad actors who seem determined to transform these online lies into acts of violence at the polls and during the immediate aftermath.
These include lies about noncitizen voters that some of the most powerful online influencers are spreading, including Bad Actor Number One — X owner and far-right propagandist Elon Musk. Last week, he marked his second anniversary at the platform’s helm by continuing to boost the false claim that Democrats were transporting hundreds of thousands of undocumented immigrants into battleground states to skew the vote toward the party's candidates.
Again, none of this is true. “Election experts agree that noncitizens voting in federal elections is virtually nonexistent” reports Issue One, a national pro-democracy group that works to strengthen and defend the country’s election systems.
In its most recent report, Issue One revealed some of the dark web of secretive donors supporting the spread of such election disinformation. It’s a rogues gallery of former Trump administration officials with extensive ties to Project 2025, the far-right effort to dismantle U.S. democracy—and the system of checks and balances at its core—and replace it with an unconstitutional authoritarian regime.
Musk himself is a major source of support for the disinformation cabal. He has funneled tens of billions of dollars into efforts to remake U.S. politics in his image. In 2022, Musk spent $44 billion to take control of Twitter (now X), and has spent tens of millions more in an apparently illegal effort to pay for votes this year in Pennsylvania.
Last week, Wired’s Vittoria Elliott revealed Musk as the money (more than $100 million and counting) behind a political action committee created to compile and amplify false reports of election fraud—and use these lies to disrupt the vote count. Elliott’s reporting links Musk’s effort with the disinformation-spewing “Election Integrity Network” that Issue One exposed.
In the eye of this tornado of lies stand the election workers themselves.
For years, members of this mostly female civic workforce have warned about threats to their safety. In 2021, the U.S. Department of Justice set up its Elections Threat Task Force to assess threats of violence against election workers and, when needed, prosecute those who act on these threats.
Over and again tech execs like Musk and Mark Zuckerberg demonstrate their true values when they choose not to spend more on election protection.
David Becker, founder of the Center for Election Innovation and Research, has led efforts to safeguard U.S. election processes, paying particular attention to the election administrators and public servants who voters encounter as they cast their ballots. “The fact is somehow the hundreds of thousands of election workers and the millions of volunteers who worked on the 2020 election managed the highest turnout we had ever had in American history,” he said during a recent Free Press webinar. And they did so, Becker added, in the middle of a global pandemic.
“Their work has withstood four years of more scrutiny than any election … in world history,” he said. In that time, Becker noted, they’ve been threatened and harassed “not because they did a bad job, but because they did an outstanding job. They’re American heroes in many ways [but] as we head into this election, they're exhausted.”
Unfortunately, these heroes aren't getting any relief from the technology platforms, which have retreated from previous commitments to safeguard election integrity. And this retreat isn’t just happening at Musk’s X.
In an analysis released on Nov. 1, my colleague Nora Benavidez and I found that nearly every platform has avoided dialogue and accountability around the elections. “With few exceptions, the election-integrity problem has worsened since a 2023 Free Press research report found that the largest and most widely used platforms—Meta, X, and YouTube—were backsliding on commitments they made in the wake of the 2020 elections, as ‘Big Lie’ content overwhelmed much of social media,” we wrote.
Recent reporting and research indicate a trend of declining social-media engagement on public posts that provide useful information about the voting process, including information that would debunk the sorts of lies that vilify election workers. This trend has been documented most extensively on Meta-owned platforms, including Facebook, Instagram and Threads, that have hundreds of millions of users in the United States. According to Free Press’ 2024 polling, more than half of voting-age Americans are using social-media apps to access news this election cycle. These platforms have the expertise to implement election-integrity measures. They have the resources to invest in human moderators and staffing. But over and again tech execs like Musk and Mark Zuckerberg demonstrate their true values when they choose not to spend more on election protection.
Poll workers pay the cost of this negligence. With more and more people in the United States using social networks as a source of news and information about voting, it falls on companies like Google, Meta, and TikTok to stop recycling widely disproved lies about the voting process and stand with election workers in defense of our democracy.
But don’t let the swarm of lies keep you from the polls. “What the voters of this country are experiencing is that voting for the vast majority of people is going to be convenient and easy and secure and safe,” Becker said during the Free Press webinar.
“And that’s the message I really want voters to understand … as some people might be on the fence wondering whether they should turn out or not. Turn out and vote. You’re going to have a good experience.”
Let’s hope he’s right.
"Our study suggests they have overwhelming financial incentives to continue to delay taking meaningful steps to protect children," said one Harvard researcher.
Researchers at Boston Children's Hospital and Harvard University revealed Wednesday that social media giants made nearly $11 billion in advertising revenue from U.S.-based users younger than 18 last year.
"As concerns about youth mental health grow, more and more policymakers are trying to introduce legislation to curtail social media platform practices that may drive depression, anxiety, and disordered eating in young people," said senior author Dr. Bryn Austin, a professor and founding director of the Strategic Training Initiative for the Prevention of Eating Disorders.
"Although social media platforms may claim that they can self-regulate their practices to reduce the harms to young people, they have yet to do so," she continued, "and our study suggests they have overwhelming financial incentives to continue to delay taking meaningful steps to protect children."
For the study, published Wednesday in the journal PLOS ONE, the researchers focused on Google's YouTube; Meta-owned Facebook and Instagram; Snapchat; TikTok; and Twitter—which its billionaire owner, Elon Musk, recently rebranded as X.
"Our finding that social media platforms generate substantial advertising revenue from youth highlights the need for greater data transparency as well as public health interventions and government regulations."
"This is the first known study to estimate social media platform-specific advertising revenue from youth," the researchers noted. "There were several limitations to our study methods and analysis. We heavily relied upon secondary estimated and projected data, as well as the assumption that youth and adults may see a similar number of advertisements; however... social media platforms do not publicly disclose any data on user base ages, nor the advertising revenue generated from them."
To build their simulation model, the team used 2021-22 data from Common Sense Media and Pew Research surveys, the market research company eMarketer, the parental control application Qustodio, and the U.S. Census Bureau.
They found that in 2022, YouTube had 49.7 million U.S.-based users under 18, followed by TikTok (18.9 million), Snapchat (18 million), Instagram (16.7 million), Facebook (9.9 million), and X (7 million)—from which the companies collectively generated $8.6 billion in ad revenue from users ages 13-17 and another $2.1 billion from those 12 and under.
For users 13-17, Instagram led the pack with $4 billion in ad revenue, followed by TikTok ($2 billion) and YouTube ($1.2 billion). For younger children, YouTube was on top at $959.1 million, followed by Instagram ($801.1 million) and Facebook ($137.2 million).
"Our finding that social media platforms generate substantial advertising revenue from youth highlights the need for greater data transparency as well as public health interventions and government regulations," said lead author Dr. Amanda Raffoul, an instructor in pediatrics at Harvard Medical School.
Demands for U.S. regulators and lawmakers to rein in Big Tech—particularly to protect children—have mounted in recent years. Bolstering those calls, U.S. Surgeon General Dr. Vivek Murthy in May issued an advisory calling attention to "the growing concerns about the effects of social media on youth mental health," as the White House unveiled federal actions to better serve kids online.
In October, the District of Columbia and 41 states led by both Democrats and Republicans filed a pair of federal lawsuits against Meta over features allegedly designed to keep young people hooked on the firm's platforms, including Facebook and Instagram.
The following month, in a move that Fight for the Future's Evan Greer called "absurd and dangerous," Meta sued the U.S. Federal Trade Commission (FTC) after the agency proposed an order that would prohibit the company from monetizing minors' data.
Last week, the FTC suggested significant updates to the Children's Online Privacy Protection Act. Zamaan Qureshi of the Design It for Us coalition celebrated that "the proposed rule directly targets Big Tech's toxic business model by requiring the invasive practice of surveillance advertising to be off by default, limiting harmful nudges that keep young people coming back to the platform even when they don't want to, and including protections against the collection of biometric information."
"It's time for YouTube to step up, detox its platform, and protect the integrity of the fight against the climate crisis," said Ekō's campaign director.
Google-owned YouTube is again facing allegations of profiting from not enforcing its own ban on the monetization of climate misinformation, this time in a report published Friday amid legislative battles in Brazil over policies on the Amazon rainforest, Indigenous rights, and social media.
Google announced in October 2021 that for advertisers and publishers along with creators on its video platform YouTube, the company would "prohibit ads for, and monetization of, content that contradicts well-established scientific consensus around the existence and causes of climate change."
For four weeks, researchers with Ekō—a group formerly known as SumOfUs that works to curb the power of big corporations—reviewed 60 YouTube videos in English and Portuguese that contained disinformation and conspiracy theories about Amazon deforestation, Indigenous rights, and the climate emergency.
Over two-thirds of the videos were monetized, and Ekō identified more than 150 brands in the ads. Using a common industry tool, researchers estimated that the channels—which collectively had over 40 million subscribers and more than 5 million views—earn $636,000 to $10.1 million a year through monetization.
"The proliferation of disinformation and conspiracy theories are helping to derail efforts by the Lula administration to advance policy agendas around Amazon protection, Indigenous land rights, and social media regulation."
"Well-known Brazilian and global brands like Lyft, Calvin Klein, Budweiser, Panasonic, and Samsung, as well as environmental and human rights groups like Friends of the Earth U.K., UNICEF, and the Peace Corps, are appearing next to extreme climate denial content and conspiracy theories," the report states, "effectively pouring money into the pockets of conspiracy theorists and climate deniers."
"Ekō researchers found top-name apparel, electronics, and drink brands appearing next to videos suggesting actor Leonardo DiCaprio funded nongovernmental organizations to commit arson in the Amazon," the publication continues. "Other false claims include that the rainforest is too humid to catch fire, and that manmade global warming is a lie."
"The proliferation of disinformation and conspiracy theories are helping to derail efforts by the Lula administration to advance policy agendas around Amazon protection, Indigenous land rights, and social media regulation," the document adds, pushing for policy "that prevents platforms from monetizing and profiting from disinformation and lies that are subverting the legislative process."
In a statement Friday, Ekō campaign director Vicky Wyatt also demanded action from the company.
"While global warming, deforestation, and wildfires reach their highest levels ever recorded, YouTube's shameless greenwashing is exposed—with the company giving profits to climate deniers to the tune of millions," said Wyatt. "This is a clear slap in the face to the brands whose advertisements unknowingly support climate disinformation. It's time for YouTube to step up, detox its platform, and protect the integrity of the fight against the climate crisis."
Ekō's analysis follows a May report from Climate Action Against Disinformation (CAAD) for which researchers found 200 YouTube videos containing climate mis- and disinformation. The videos had a total of 73.8 million views and all had featured ads.
YouTube spokesperson Michael Aciman told Engadget in response to those findings that the company is "constantly working" to remove content that violates its rules and welcomes third-party feedback to "help improve the accuracy of our enforcement over time."
"In 2021, we launched a new, industry-leading policy that explicitly prohibits ads from running on content promoting false claims about the existence and causes of climate change, which we designed in consultation with experts and authoritative sources on climate science," Aciman also said. "We do allow policy debate or discussions of climate-related initiatives, but when content crosses the line to climate change denial, we remove ads from serving on those videos.”
Meanwhile, Callum Hood, head of research at the Center for Countering Digital Hate, part of the CAAD coalition, said at the time that "despite Google's green grandstanding, its ads continue to fuel the climate denial industry."
"Whether it's taking cash to target users with climate disinformation, or running ads that make climate denial content profitable, the company is selling out," Hood added. "Tech companies make big promises on hate and misinformation because they know it's hard to see if they've kept them. We need to force Google to open up the black box of its advertising business."
"With vague or unenforced climate misinformation policies, platforms are profiting from activity that successfully delays the necessary action for a livable planet."
A report published Wednesday revealed the extent to which Big Tech platforms profit from selling advertising space to climate-wrecking oil and gas corporations, prompting calls for "tobacco-style" ad rules.
"When we think of fossil fuel advertising, we tend to focus on the big TV commercials. But really, this propaganda is playing out across social media platforms, which are cashing in on the disinformation," Fossil Free Media director Janie Henn tweeted, encouraging people to read the report from the Stop Funding Heat campaign, a United Kingdom-based project with which he is not involved.
Entitled Cashing In on Climate Delay, the report shows how Facebook, Instagram, Google, and other tech giants receive "tens of millions of dollars every year" in exchange for "greenwashing" oil and gas companies such as Chevron, ExxonMobil, BP, Shell, and Saudi Aramco.
The fossil fuel industry has known for decades that its products cause planet-heating and illness-inducing pollution, and that averting the worst consequences of the climate crisis requires slashing greenhouse gas emissions by replacing coal, oil, and gas with renewable energy sources and taking other steps to decarbonize the economy, as scientists continue to warn.
For just as long, Big Oil has leveraged multimillion-dollar "information and influence campaigns" to "deny the science, deceive the public over the solutions and its role in delivering them, and delay meaningful policy on climate change," the report notes.
United Nations Secretary-General António Guterres recently denounced advertising firms for "raking in billions to shield the fossil fuel industry from scrutiny."
Big Tech is an overlooked piece of the "public relations machine" condemned by Guterres, according to the report, which says that online platforms "are fast becoming the dominant frontier" of fossil fuel industry greenwashing, or misleadingly portraying corporations that generate massive amounts of environmental harm as if they were benign or beneficial.
Earlier this month, it was revealed that in the wake of Big Oil's record-breaking profitmaking in 2022, BP and Shell are weakening their emission-reduction targets and planning to increase fossil fuel production.
"With vague or unenforced climate misinformation policies, platforms are profiting from activity that successfully delays the necessary action for a livable planet," says the report. In addition to "spreading organic content, platforms take money directly in order to promote fossil fuel greenwash."
While researchers were able to confirm that Facebook, Instagram, and Google collectively accept tens of millions of dollars each year to greenwash the fossil fuel industry, the report notes that the situation "could be as bad or worse" on other platforms "with little to no advertising transparency," including Twitter, YouTube, TikTok, and LinkedIn.
To help combat Big Tech's lack of transparency regarding how much money platforms receive to portray oil and gas giants in a positive light, Stop Funding Heat launched "Greenwash Dog," a crowdsourced database of fossil fuel ads found on social media sites, alongside its report.
The group said that "Greenwash Dog will help expose the breadth and depth of misleading greenwashing ads from the fossil fuel industry, as well as the need for Big Tech platforms to clean up their act on this crucial issue."
"If the fossil fuel industry continues to burn fossil fuels at the current rate, it will bring harm, loss, and damages to billions worldwide, many of whom did very little to create the climate crisis," the report warns. "Yet online platforms like Facebook, Google, Twitter, Instagram, YouTube, LinkedIn, and TikTok are complicit in greenwashing for the fossil fuel industry and profiting from the misinformation they continue to publish."
"Given these platforms' keenness to announce commitments to net-zero and climate change action," the authors added, "this activity stands in direct contrast."
The report makes several recommendations including:
• A "tobacco-style" ban on all advertising from fossil fuel producers;
• Opening the black box transparency on ads placed from the wider fossil fuel industry;
• Reduction of viral content pushing fossil fuels as a climate solution; and
• Health warning labels for fossil fuel content.
"At a time of growing international momentum to tackle the issue of greenwashing, online platforms must engage with the issue and introduce meaningful and comprehensive changes," says the report, "otherwise they risk being a complicit partner in delaying and derailing necessary climate action for a livable planet."
The authors called it "the job of governments, regulators, and the public to hold these platforms to account and demand that they stop spreading the misinformation of big polluters who are systemically and knowingly undermining the habitability of our planet."
With Brazil's Supreme Court under fire by backers of Brazilian President Jair Bolsonaro for upholding a judge's decision allowing the removal of false election claims from online platforms ahead of next week's presidential runoff, observers warned Tuesday that the country's voters are being bombarded with misinformation that some campaigners said resembles efforts by supporters of former U.S. President Donald Trump to subvert the 2020 election.
"Disinformation and hate speech online have taken over Brazilian politics, jeopardizing the integrity of the elections."
The Associated Press reported Tuesday that social media misinformation includes claims that leftist frontrunner Luiz Inacio Lula da Silva plans to shut down churches if elected and that he wants to allow men use public school restrooms next to young girls. Meanwhile, da Silva backers have falsely accused Bolsonaro of confessing to cannibalism and pedophilia.
The torrent of fake online election news spurred Brazil's Superior Electoral Court (TSE) to empower Alexandre de Moraes--a Brazilian Supreme Court justice who also serves as president of the TSE--with unilateral power to compel tech companies to remove false posts. On Tuesday, the Supreme Court upheld the move.
"What is happening in Brazil on Facebook, on YouTube, and other platforms looks awfully similar to what was happening in the U.S. around the 2020 election," Vicky Wyatt, a campaign director at the San Francisco-based activist group SumOfUs, told the Associated Press. "An individual post might not have that much reach, but cumulatively over time, having this constant drip-drip has negative consequences."
A report published last week by the anti-corruption and human rights organization Global Witness revealed that YouTube approved 100% of Brazilian election misinformation ads submitted for approval, while Facebook accepted around half of such submissions.
"It's frankly shocking that these massive firms, with the technological prowess they clearly have, are unable to weed out such blatant disinformation being pushed onto their users. In the case of Facebook, not once, not twice, but three times some of the same ads have been approved," Global Witness senior adviser Jon Lloyd said in a statement.
"This key vote in Brazil has been marred by a huge spike in political violence, killings, threats, and kidnappings," he added. "It's a sad reality that this tense environment has been fueled online. The issues raised here are not simply what could or might be happening--it is happening."
After an unexpectedly close first-round finish that sparked widespread criticism of Brazilian presidential pollsters, the latest aggregate polling for the October 30 runoff shows da Silva with a narrow 4-point lead over Bolsonaro.
Da Silva leads Bolsonaro 50% to 43% in an IPEC poll published Monday. As Reuters noted, "IPEC was one of several polling firms criticized for underestimating support for Bolsonaro in the first-round vote."
Bolsonaro, an open admirer of the former U.S.-backed 1964-85 military dictatorship in whose army he served as an officer, has warned he may not accept the results of the election in the likely event he loses.
On Monday, da Silva said during a press conference that if he wins the election, he hopes that Bolsonaro "will have a moment of sanity and phone me to accept the election result."
"If Bolsonaro loses and he wants to cry... I lost three elections," added the former two-term president. "Each time I lost, I went home. I didn't keep cursing, being agitated."