

SUBSCRIBE TO OUR FREE NEWSLETTER
Daily news & progressive opinion—funded by the people, not the corporations—delivered straight to your inbox.
5
#000000
#FFFFFF
To donate by check, phone, or other method, see our More Ways to Give page.


Daily news & progressive opinion—funded by the people, not the corporations—delivered straight to your inbox.
I don’t believe a loving God consigns people to eternal damnation. But I do believe that Raymond, Exxon, and Chase have helped send the rest of us to a kind of hell.
Here’s how Lee Raymond’s hometown paper, the Houston Chronicle, remembered him Thursday morning.

The Texas paper was more direct, and more accurate, than anyone else covering the story. The Times obit gave top billing to the fact that he led the acquisition of Mobil and “cut costs relentlessly;” the Wall Street Journal waited till paragraph six to note that he was “openly skeptical” of climate science (much like The Wall Street Journal). But the Chron had it right—when people think back in a hundred years or a thousand or ten thousand, the one thing worth remembering about him will be the crucial role he played in holding back action on climate change.
I’m going to recount the lowlights of the story here, and add one that gets very little notice in the obituaries, but that ties directly to the ongoing crisis.
Raymond was a research engineer who spent his whole career at what was then the world’s largest company. He joined its board in 1984, already a leading candidate for CEO, which means he was near the top during the 1980s, the period when (as we now know thanks to great investigative reporting) the company’s scientists correctly identified the dangers of global warming and linked them directly to Exxon’s products. That research, as Inside Climate News reported in 2015,
laid the groundwork for a 1982 corporate primer on carbon dioxide and climate change prepared by its environmental affairs office. Marked “not to be distributed externally,” it contained information that “has been given wide circulation to Exxon management.” In it, the company recognized, despite the many lingering unknowns, that heading off global warming “would require major reductions in fossil fuel combustion.”
Unless that happened, “there are some potentially catastrophic events that must be considered,” the primer said, citing independent experts. “Once the effects are measurable, they might not be reversible.”
This was, of course, the same decade when Jim Hansen was carrying out his groundbreaking research at NASA (and I was writing The End of Nature). Exxon, as it turns out, was on precisely the same wavelength. Here’s, to me, one of the great historical what-ifs: Imagine that, on the night that Hansen made his remarks to Congress, an Exxon exec like Raymond had gone on the evening news and told Tom Brokaw, Dan Rather, or Peter Jennings that “our research shows pretty much the same thing.” No one would have accused Exxon of climate alarmism; instead, we would have gotten to work as a civilization.
Instead, they chose denial. And it was Raymond who played a lead role, as Exxon helped form the Global Climate Coalition, first of the obfuscation fronts. He became the spokesman for anti-science in many ways: In 1997, as the world approached the first global climate talks in Kyoto, he gave what may be a speech second only in importance to Hansen’s original testimony. Speaking in Beijing to the Worl Petroleum Congress, he contended that the world was cooling, that there was no way to know if carbon dioxide was to blame, and that in any event “it is highly unlikely that the temperature in the middle of the next century will be significantly affected whether policies are enacted now or 20 years from now.”
These, of course, were exactly the things Exxon’s scientists had told them were not true. Indeed, they’d been explicitly warned that
man has a time window of five to ten years before the need for hard decisions regarding changes in energy strategies might become critical.
And Exxon had believed its scientists. As a 2015 Los Angeles Times report made clear, they’d begun building drilling rigs higher to counteract rising sea levels, and plotting out what parts of the Arctic might be prime for oil drilling once they’d helped melt the ice.
Exxon, more than any single force on Earth, made sure that the planet didn’t address climate change while it had time. Given what it knew in the 1980s Exxon could have had a head start on building and owning the solutions like sun and wind. But, as one of Raymond’s successors said two years ago, that didn’t happen because “we don’t see the ability to generate above-average returns for our shareholders” with clean energy. And he was right. You can make money putting up solar panels, but you can’t make Exxon money, because the sun delivers energy for free. It doesn’t offer the same scope for greed.
And greed was the word here. For his role in helping wreck the Earth’s climate system, Exxon paid him $686 million, or $144,573 a day, during his tenure as CEO. His retirement package was $400 million.
And even when he finally left Exxon in 2005 he continued on doing damage—this is the often overlooked part of his story. He was the lead independent director at JP Morgan Chase, which had been the Exxon house bank, and which, as I chronicled for Rolling Stone in 2020, became the fossil fuel industry’s biggest lender—the “doomsday bank.”
Many of us ginned up a campaign to get him off that board (along with Rev. Lennox Yearwood and other protesters, and with Jane Fonda looking in through the glass windows, I was arrested at a DC Chase branch to help kick off that fight in 2020). It was eventually successful—that summer he was demoted as lead director, and left the board in December.
But Raymond’s legacy lives on. Just as Exxon has gone on pumping out oil (and climate nonsense), Chase has kept pumping out money. As the brand new edition of the Banking on Climate Chaos report pointed out last week, Chase remains the No. 1 financier of fossil fuels around the world, besting Mitsubishi, Citigroup, and Bank of America; since 2021 they’ve pumped a quarter-trillion dollars into this effort. Asked by The Guardian for a comment, a Chase spokesman said, “As one of the world’s largest financiers of energy, we support the full range of energy solutions and technologies, with a focus on reliability, affordability, security, and long-term resilience.” That kind of bland corporate-speak hides an almost unimaginable multitude of sins.
Like a great many Christians, I don’t believe a loving God consigns people to eternal damnation. But I do believe that Lee Raymond, Exxon, and Chase have helped send the rest of us to a kind of hell. As Jeff Masters just reported:
The world recorded its highest burned area for any January-May during the past 15 years, with more than 150 million hectares burned globally—22% higher than the previous high set in 2020 and about double the recent average for this period. In the US, the burned area so far in 2026 has been the highest for at least the past 10 years—about double the 10-year average—according to the National Interagency Fire Center.
"Fossil fuels are making people sick—and the companies behind them are spending millions on advertising and PR to cover it up," said a leader at the Global Climate and Health Alliance.
With less than a month until the next United Nations climate summit, filmmakers and campaigners on Tuesday released an animation that calls out the fossil fuel industry's use of Big Tobacco's public relations tactics in under three minutes.
The Well-Oiled Plan was created by Daniel Bird and Adam Levy at Wit & Wisdom, in association with the Global Climate and Health Alliance (GCHA), a consortium of over 200 health professional and civil society groups. It "comprises scenes spun off from My Pet Footprint," a comedy feature film about climate grief that Wit & Wisdom is developing with Greenpeace.
"My Pet Footprint plays with the idea that consciences are removable," Bird, the director, said in a statement. "Decades ago, the fossil fuel industry decided business as usual was worth any price, and it takes an incredible deficit of conscience to be able to do that when that price is the demise of civilization and possibly even life in general."
With the new short, he said, "we took a direct route from smoking as an evil perpetuated on individuals, and the nascent public relations industry around that, to smoking as an industrial process imposed upon the global population. The only difference now is that the PR machine has become all the more sophisticated, and, dare we say it, successful."
The short film—starring comedians Cody Dahler and Michael Spicer, and actors Jaylah Moore-Ross and Sinead Phelps—comes as Big Oil has faced mounting scrutiny for its decades of burying, denying, and downplaying the impacts of its products. Since the #ExxonKnew exposés a decade ago, more journalism, scholarly research, lawsuits against the fossil fuel industry, and congressional reports and hearings have further revealed major polluters' climate disinformation efforts.
In 2020, Fossil Free Media launched Clean Creatives, a project targeting public relations and advertising agencies that serve Big Oil. Since then, 2,700 creatives and 1,500 agencies have signed the campaign's pledge to decline future contracts with the industry. Despite that progress, polluters continue to dump money into PR and ads from firms that will work for them.
" Fossil fuels are making people sick—and the companies behind them are spending millions on advertising and PR to cover it up," said Shweta Narayan, campaign lead at GCHA—which last month released a report detailing "the health toll of fossil fuels" for at every stage of the production cycle and across the human lifespan.
"The PR and communications industry must commit to fossil-free contracts," she argued. "Firms cannot claim to advance sustainability while helping fossil fuel companies greenwash their image or delay climate policy. We call on agencies to adopt fossil-free policies, disclose all fossil fuel clients, and ensure their work does not obstruct the transition to clean, healthy energy systems."
"We call on agencies to adopt fossil-free policies, disclose all fossil fuel clients, and ensure their work does not obstruct the transition to clean, healthy energy systems."
Narayan noted that "the same PR firms spreading fossil fuel disinformation are also working with health organizations—a clear conflict of interest for health. Through the Break the Fossil Influence—Fossil-Free Health Communications commitment, health organizations are leading by example, by cutting ties with those agencies."
Clean Creatives executive director Duncan Meisel stressed that "health organizations should not be hiring agencies with fossil fuel clients."
"The fossil fuel industry is one of the leading causes of long-term illness and premature death worldwide, and agencies that help sell coal, oil, or gas products have a conflict of interest when it comes to organizations and companies that promote public health," he continued. "At the same time, the public health sector has enormous leverage to use their procurement policies to accelerate the marketing industry's exit from fossil fuels."
Hundreds of organizations including GCHA are also calling on Brazil, host of the upcoming UN Climate Change Conference (COP30), to "make clear that unchecked corporate influence is not compatible with climate leadership."
GCHA executive director Jeni Miller on Tuesday urged the United Nations Framework Convention on Climate Change (UNFCCC) "to draw a red line" and declare that "no PR or advertising firms that continue to work for fossil fuel companies should be allowed to shape the story of the COP or the climate crisis."
"For all future COPs, governments and the UNFCCC must adopt clear conflict-of-interest rules and ethical procurement standards for all communications, PR, and event contractors—just as the World Health Organization does under its tobacco control framework," she said. "Just as the health community once stood up to Big Tobacco and its advertising, now it's time to stand up to Big Oil."
Large companies like BP have taught us to track what we buy, and take responsibility for what we do with the stuff we buy, so that they won’t have to stop making and selling the stuff we buy from them or deal with laws regulating how they do it.
This article has been adapted from Somebody Should Do Something: How Anyone Can Help Create Social Change (The MIT Press, September 16, 2025) by Michael Brownstein, Alex Madva, and Daniel Kelly. It is taken from Chapter 1: “You Do You: The Misdirected Individualist History of Climate Activism,” and is provided courtesy of the publisher.
The more recent notion of everyone having a “personal carbon footprint” has similar roots in the dark arts of corporate PR. The oil giant BP popularized the term and bent it to its own purposes.
BP worked from the same playbook as the Ad Council. After acknowledging that climate change exists, the company makes you feel responsible for it. And then they give you something to do that helps you feel like you're part of the solution. Meanwhile, BP continues pumping away, enjoying massive federal subsidies and outlandish profits while avoiding any new, restrictive regulations.
The strategy was popular. One analysis of decades of ExxonMobil’s public communications found that the corporation framed climate change in terms of consumer energy demand when speaking publicly. But in internal company documents, ExxonMobil recognized that it could not continue to supply fossil fuels without disastrous consequences to the environment. They knew they were causing the problem (supply) but put the blame on us (consumer demand).
The general template should sound familiar. What causes climate change? We do. How? Driving gas guzzlers, leaving on the lights, and buying unrecyclable plastic. What’s the solution? Stop doing these things. Consume better.
ExxonMobil even conducted its own secret research on climate change in the 1970s. The results were consistent with scientific predictions. The corporation's in-house models predicted that global temperatures would rise to within 0.2°C of what they have in fact risen to since. While it publicly claimed in 1997 that “some of today’s prophets of doom from global warming were predicting the coming of a new ice age,” in the 1970s, Exxon’s own scientists had privately been in agreement all along with the overwhelming majority of published science on climate forecasting.
Once you know what to look for, you start to see the message of personal responsibility everywhere. Worried about retirement? Start saving more. Have a gambling problem? Exercise some willpower and stay away from the casino. Worried about obesity? Fix your lifestyle. From 2008 to 2010, 87 percent of all alcohol ads in magazines told consumers to “drink responsibly.”
While it was becoming clearer that Americans consume too much sugar, Coca-Cola fought back by subsidizing research arguing that the problem was not calories in but calories out: “Americans are overly fixated on how much they eat and drink while not paying enough attention to exercise.” The central plank of the food industry’s lobbying has been to frame discussions about eating habits in terms of personal responsibility (e.g., “portion control”).
What these messages minimize are all the social, structural, and systemic drivers of health problems like diabetes. In one New York Times article, Dr.Dean Schillinger explained how “our entire society is perfectly designed to create Type 2 diabetes.” There is no amount of scolding about sugary foods and exercise, he explains, and “no device, no drug powerful enough to counter the effects of poverty, pollution, stress, a broken food system, cities that are hard to navigate on foot, and inequitable access to healthcare, particularly in minority communities.”
Yet these companies have devoted enormous amounts of money to teaching the public to focus on the symptoms rather than the underlying system. They have taught us to track what we buy, and take responsibility for what we do with the stuff we buy, so that they won’t have to stop making and selling the stuff we buy from them or deal with laws regulating how they do it.
Whole social movements have been built around this individualist, little-things-add-up ethos. An iconic poster from the early days of the modern environmental movement mirrors the Ad Council’s claim that personal choices are both the cause of and the solution to pollution. This individualist thinking prevailed all the way from the 1970s environmental movement to May 2006, which marks one of the biggest box office events in documentary history: the release of Al Gore’s An Inconvenient Truth. The documentary reached millions of people around the world. Its vivid depictions of solar rays pelting the atmosphere and glaciers melting raised public awareness of climate change to new heights and ignited collective fervor about the environment like never before. It demanded action.
Widely and deservedly lauded, An Inconvenient Truth presented the facts in a way that was hard to argue with. It also presented solutions:
Each one of us is a cause of global warming, but each one of us can make choices to change that with the things we buy, the electricity we use, the cars we drive; we can make choices to bring our individual carbon emissions to zero. The solutions are in our hands, we just have to have the determination to make it happen. We have everything that we need to reduce carbon emissions, everything but political will. But in America, the will to act is a renewable resource.
The general template should sound familiar. What causes climate change? We do. How? Driving gas guzzlers, leaving on the lights, and buying unrecyclable plastic. What’s the solution? Stop doing these things. Consume better. This is another effect of the long history of corporate-funded individualist messaging: the first thing that comes to mind for many of us when we ask “what can I do?” is a series of thoughts about stuff. What should I buy? Where should I buy it from? What should I do with it? Even leaders in the fight against climate change have perpetuated our preoccupation with consumption.
As the credits of An Inconvenient Truth roll, the film offers concrete suggestions for how to make a difference, stating, “The climate crisis can be solved. Here’s how to start.” Here are the first five items in the list:
These are good things to do, though energy-inefficient incandescent bulbs are basically illegal now and hybrid cars may be on their way to being old news. But An Inconvenient Truth exemplifies a whole world of books, TV, and academic research that looks at climate change through the lens of our personal consumer choices. Even academics have gotten in on the act. One widely cited study examined and ranked nearly 150 personal lifestyle choices by their effectiveness in reducing personal carbon footprints. The four most impactful options, it found, are having one child, living car-free, flying less, and eating a plant-based diet. Eventually, further down the list of action items, An Inconvenient Truth also tells viewers to do the following:
These suggestions head in a different direction, away from what we buy. They gesture toward our political choices and our communities’ values. This is promising, and we’ll talk a lot more about why in the coming chapters. For now, notice how vague they are. “Speak up in your community” sounds empowering, but what does it really mean? Speak up to whom? Say what? “Join international efforts” sounds good too. But your average moviegoer may be forgiven for thinking, “Yeah, I’ll get right on that.” Most viewers likely walked out feeling alarmed, maybe intending to buy better lightbulbs. After all, lightbulbs were first on the list!
It turns out audiences did become both more knowledgeable and more concerned about the climate crisis. But this new found knowledge and concern doesn’t appear to have amounted to much, at least in the short term. One study found that a month after seeing the film, viewers had done next to nothing to put their newfound climate knowledge into action. Not one of them had examined their carbon footprint or written a letter to their senator.
Another study found that framing solutions in terms of individual consumer choices decreases people's willingness to take other forms of action to fight climate change. Maybe people feel like they’re being blamed for a global crisis beyond their control. Maybe they resent being asked to respond with what to them looks like merely symbolic, even futile, changes to their personal behavior. The danger, then, is not just that such messages don’t help. It’s that they might be making things worse.
Some people have started to get wise to this long history of corporations laying problems at the feet of individuals. The backlash it’s helped create has produced slogans now found on fridge magnets, protest posters, and newspaper headlines. The most common ones suggest a different kind of thing to do: stop worrying about personal choices, and start focusing on changing the system. The news site Vox published an article in 2019 whose headline perfectly expresses this idea: “I Work in the Environmental Movement. I Don’t Care If You Recycle.”
The Sunrise Movement, a decentralized, youth-led group at the forefront of progressive climate politics, advocates system change: “to abolish or reimagine institutions that degrade our communities and our climate.” This marks a generational sea change in climate activism. Abolishing or reimagining institutions was most certainly not on An Inconvenient Truth’s list. Writing for the New Yorker, Andrew Marantz recounts a telling experience with a Sunrise group in Philadelphia:
The organizers were scanning the menu of a Middle Eastern restaurant on Uber Eats. Aru Shiney-Ajay, Sunrise’s training director, sat at a laptop, taking orders. “Can you get me a beef kebab?” Dejah Powell, an organizer from Chicago, said. “Or, no. Beef is the worst, right? Maybe chicken. Or falafel?”
“Dejah,” an activist named John Paul Mejia said, in a mock-scolding tone. He started reciting a movement adage, using the singsong rhythm of a call-and-response: “The biggest driver of emissions is . . .” The others joined him, in unison: “. . . the political power of the fossil-fuel industry, not individual behavior.” In other words, if you want the beef, get the beef.
One way to think about Sunrise’s system-over-individual logic is to recall Iron Eyes Cody. We called him a fraud, but looked at another way, his personal deception obscures the bigger story. A first-generation Sicilian American was able to play some of the most iconic Native American roles in Hollywood because the movie industry excluded actual Native Americans from taking those roles. The biases woven into cultural norms and movie business practices allowed, and incentivized, Cody’s personal fraud. Too much focus on what he should or shouldn’t have done, as a single person, makes it easy to overlook the system that structured his options and made his personal choices possible in the first place. Coming to appreciate the significance of systems can be disorienting, but keeping that significance firmly in view is crucial to understanding the bigger picture. The little-things-add-up take on individual responsibility is too easily weaponized by corporations advancing their own interests. When it comes to climate change, they have long pushed a picture where “taking action” means tweaking our shopping choices. It’s this history that Sunrise and other progressive climate activists are rightly standing at war, yelling stop.
But even if we accept this change in perspective, it’s not at all obvious what we should do next. To take that step, we’ll look at another area of life where a loud chorus is rightly demanding structural change.