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Why Isn't the Media Feeling the Bern?
Polls show that Bernie Sanders would trounce Donald Trump, but you’d never know that from watching TV news.
Jan 01, 2016
Let's go to the scoreboard to see who's winning the exciting presidential election media coverage game.
The Tyndall Report, a non-partisan media monitoring firm that has been tracking the nightly news broadcasts of ABC, CBS, and NBC, found that Trump is tromp, tromp, tromping over the airtime of everyone else.
From last January through November, these dominant flagship news shows devoted 234 minutes of prime-time coverage to the incessant chirping of the yellow-crested birdbrain, with no other contender getting even a fourth of that.
Take Bernie Sanders, who's stunning the political establishment with a fiery populist campaign that's drawing record crowds. Indeed, Sanders' upstart campaign is commanding a comparable share of support within the Democratic Party's voting base to what Trump is enjoying from the Republican electorate.
And -- get this -- polls also show Bernie trouncing The Donald if they face each other in November's presidential showdown. So surely he's getting a proportional level of media coverage by the networks on our public airwaves, right?
Ha, just kidding! The big networks' devotion of 234 minutes to all-things-Trump was "balanced" by less than 10 minutes for Sanders. Most egregious was ABC, the Disney-owned network. ABC's World News Tonight awarded 81 minutes of national showtime to Trump last year -- and for Bernie: 20 seconds.
How self-serving of the media moguls. The one candidate who is effectively rallying large numbers of voters to oppose the rise of corporate oligarchy -- including in the media -- has the plug pulled on him.
Of course, this only amplifies the truth of what Sanders is saying about the villainy of corporate profiteers, and it fuels a greater determination by his millions of grassroots supporters to end the reign of greed in America.
We are at a crossroads
This country and this world are at a monumental crossroads. US voters have an opportunity to beat back the forces of fascism and confront the billionaires who are rigging the economy, our media system, and our democracy, making it increasingly impossible for ordinary people to get by. We’re not just talking about the election. We’re talking about what must be done once these fascist elements are vanquished from power. We need a bolder set of solutions than what either major party has so far been willing to offer and a working-class movement ready to fight like hell for it. Trump didn't emerge from nowhere. The conditions that fueled MAGA authoritarianism were created by decades of radical neoliberal economic policies and a corrupt political system dominated by corporate interests. They slashed taxes on the super-rich, promising that the benefits would trickle down. They said giveaways to the corporate titans would make life more affordable for the rest of us. It was all bullshit. And when a bitter, betrayed populace searches for someone to blame, right-wing demagogues have little trouble finding scapegoats. People know when they're being lied to, but you won't hear any of this from the corporate media. Only independent journalism—powered and funded by people who believe in building a better world—can deliver truly trustworthy daily news. If you share our vision, please contribute whatever you can to sustain our work. |
This column was distributed by OtherWords.
Jim Hightower
Jim Hightower is a national radio commentator, writer, public speaker, and author of the books "Swim Against The Current: Even A Dead Fish Can Go With The Flow" (2008) and "There's Nothing in the Middle of the Road But Yellow Stripes and Dead Armadillos: A Work of Political Subversion" (1998). Hightower has spent three decades battling the Powers That Be on behalf of the Powers That Ought To Be - consumers, working families, environmentalists, small businesses, and just-plain-folks.
Let's go to the scoreboard to see who's winning the exciting presidential election media coverage game.
The Tyndall Report, a non-partisan media monitoring firm that has been tracking the nightly news broadcasts of ABC, CBS, and NBC, found that Trump is tromp, tromp, tromping over the airtime of everyone else.
From last January through November, these dominant flagship news shows devoted 234 minutes of prime-time coverage to the incessant chirping of the yellow-crested birdbrain, with no other contender getting even a fourth of that.
Take Bernie Sanders, who's stunning the political establishment with a fiery populist campaign that's drawing record crowds. Indeed, Sanders' upstart campaign is commanding a comparable share of support within the Democratic Party's voting base to what Trump is enjoying from the Republican electorate.
And -- get this -- polls also show Bernie trouncing The Donald if they face each other in November's presidential showdown. So surely he's getting a proportional level of media coverage by the networks on our public airwaves, right?
Ha, just kidding! The big networks' devotion of 234 minutes to all-things-Trump was "balanced" by less than 10 minutes for Sanders. Most egregious was ABC, the Disney-owned network. ABC's World News Tonight awarded 81 minutes of national showtime to Trump last year -- and for Bernie: 20 seconds.
How self-serving of the media moguls. The one candidate who is effectively rallying large numbers of voters to oppose the rise of corporate oligarchy -- including in the media -- has the plug pulled on him.
Of course, this only amplifies the truth of what Sanders is saying about the villainy of corporate profiteers, and it fuels a greater determination by his millions of grassroots supporters to end the reign of greed in America.
Jim Hightower
Jim Hightower is a national radio commentator, writer, public speaker, and author of the books "Swim Against The Current: Even A Dead Fish Can Go With The Flow" (2008) and "There's Nothing in the Middle of the Road But Yellow Stripes and Dead Armadillos: A Work of Political Subversion" (1998). Hightower has spent three decades battling the Powers That Be on behalf of the Powers That Ought To Be - consumers, working families, environmentalists, small businesses, and just-plain-folks.
Let's go to the scoreboard to see who's winning the exciting presidential election media coverage game.
The Tyndall Report, a non-partisan media monitoring firm that has been tracking the nightly news broadcasts of ABC, CBS, and NBC, found that Trump is tromp, tromp, tromping over the airtime of everyone else.
From last January through November, these dominant flagship news shows devoted 234 minutes of prime-time coverage to the incessant chirping of the yellow-crested birdbrain, with no other contender getting even a fourth of that.
Take Bernie Sanders, who's stunning the political establishment with a fiery populist campaign that's drawing record crowds. Indeed, Sanders' upstart campaign is commanding a comparable share of support within the Democratic Party's voting base to what Trump is enjoying from the Republican electorate.
And -- get this -- polls also show Bernie trouncing The Donald if they face each other in November's presidential showdown. So surely he's getting a proportional level of media coverage by the networks on our public airwaves, right?
Ha, just kidding! The big networks' devotion of 234 minutes to all-things-Trump was "balanced" by less than 10 minutes for Sanders. Most egregious was ABC, the Disney-owned network. ABC's World News Tonight awarded 81 minutes of national showtime to Trump last year -- and for Bernie: 20 seconds.
How self-serving of the media moguls. The one candidate who is effectively rallying large numbers of voters to oppose the rise of corporate oligarchy -- including in the media -- has the plug pulled on him.
Of course, this only amplifies the truth of what Sanders is saying about the villainy of corporate profiteers, and it fuels a greater determination by his millions of grassroots supporters to end the reign of greed in America.
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